As women's demand for underwear continues to escalate, online shopping cannot meet consumers' requirements for choosing underwear. As more and more underwear stores and underwear brands appear in people's vision, it also allows entrepreneurs to see a new development path, that is, to open a physical underwear store. However, opening an underwear store is not that simple. In terms of the initial store model selection, you can choose to open a store independently or choose a brand franchise. Which option is better? Perhaps the franchise model of 小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小�
Underwear is a real product that needs a real need. Overall, the global women's underwear industry started early and has been developing for more than a hundred years. China is relatively lagging behind. Before and after the reform and opening up of , the modern women's underwear industry has gradually started. However, the changes in women's values in recent years are also promoting the development of the women's underwear industry. As women's modern lifestyles become increasingly colorful, women's demand for underwear is constantly released, hoping to take into account both functionality and dressing. Therefore, women's underwear categories are constantly developing towards diversification. Relevant data shows that the categories of underwear are constantly developing and enriching according to women's wear needs. Specifically, they can be classified according to dimensions such as function, support method, size granularity, cups, etc. According to incomplete statistics, the subdivided categories of women's underwear can reach more than 200 types.
The variety of underwear is an inevitable result of the development of enterprises to adapt to the market, and it is also a test for physical underwear stores. Whether consumers can provide such a variety of underwear styles to choose from is a question that should be considered when opening a physical underwear store. Under the consideration of this issue, the independent personal underwear store has no advantage in joining the brand. Taking the Mind as an example, after the integration of corporate resources and industrial chain, Mind officially created a modern underwear factory integrating R&D, design and production. At the same time, has many patents in the research and development of product , and is naturally rich in variety. In addition to various underwear, there are also all categories of products covering bras, underwear, body shaping clothes, sports bras, leggings, home clothing, thermal underwear, suspender pajamas, and sexy underwear, providing consumers with one-stop life services.
In addition to the fact that such a full-product product coverage cannot be achieved by individuals opening a lingerie store, the cost of opening a franchise is also much better than opening a franchise store independently. The main reason is that the secret of the Boudoir has given huge franchise discounts for franchisees and provides policies such as franchise fee reduction and exemption for franchisees who do not have sufficient funds to open a store. These policies include financial support for packaging and decoration and rent, rebate support for purchase and sales, and direct supply of goods from manufacturers. In addition, the customized training services provided by Booth Secret for joining also saves a lot of funds needed by franchisees to learn store management in the future.
So in comparison with multiple parties, whether it is product advantages or operating costs, they are far from worrying about opening stores independently. Especially choosing a brand like Booth Secret that is responsible to franchisees is undoubtedly a strong support on the road to opening a store.
