Yi Dehui, born in Dujiangyan, Chengdu, Sichuan in 1968, is a Sichuan girl with a pungent personality.
In 1990, Yi Dehui, who was still a young girl, left his homeland and came to Lhasa, Tibet for love, only because her boyfriend worked as a border guard in Tibet.
Chengdu is a city that you don't want to leave when you come, but it doesn't keep Yi Dehui. After her boyfriend retired, the two decided to get married and settle in Tibet.
Initially, they were engaged in the clothing business in Lhasa, and then they sold firecrackers and moon cakes in Lhasa. By 2003, the couple had accumulated 5 million fortunes. They had no worries about food and clothing, and were most happy.
One day, Yi Dehui and his wife went from Lhasa to a friend's house in Nagqu . The host used butter tea and dried meat to entertain them. Although they have lived in Tibet for many years, it is the first time to eat such delicious and special air-dried yak meat .
Friends told them: This is how the local Tibetan herdsmen make air-dried yak meat. Every October, they spread thick cow dung on the roof and put large pieces of yak meat on top in the weather of minus 40 degrees. Air dry slowly.
Yi Dehui feels that although this kind of soil method is simple and practical, its shortcomings are also very prominent, that is, it is unhygienic and easy to deteriorate. Her husband thought of applying the craftsmanship of making bacon in his hometown of Sichuan to air-dried meat, which can extend the shelf life and is very hygienic.
The couple thought this was a once-in-a-lifetime business opportunity, because there were hardly any dried yak meat on the market at the time. The more they thought about it, the more reliable they became, and they immediately got involved.
In 2004, the couple spent their savings to introduce Sichuan bacon production equipment and opened Tibet’s first dried yak meat processing plant on Nagqu Grassland .
The air-dried yak meat they produce is sterilized and vacuum packaged.The shelf life is one year. However, once it was launched on the market, it was not welcomed by the local Tibetans. Although their air-dried yak meat packaging is beautiful and hygienic, many people still like to eat air-dried yak meat made with traditional methods. The taste that has been circulating for thousands of years is difficult to change.
The couple originally invested in building factories with full confidence, but the products they produced did not sell well. The investment of millions of dollars was lost, and the family property they had earned for more than ten years was about to lose out.
In 2005, Yi Dehui handed over the air-dried meat processing plant to her husband. She returned to Lhasa and started her old business to make up for the loss of the processing plant.
One year later, Yi Dehui made nearly one million yuan in the clothing business, but the processing factory was still struggling to make ends meet and was on the verge of bankruptcy. Her husband ran around and still didn't help.
In 2006, Yi Dehui's husband died suddenly in a car accident.
When she was cleaning up her husband’s belongings, she found a notebook he carried with him when he was alive. recorded his debt of more than 12 million yuan . After that, people came to ask for debts in two or three days.
Yi Dehui was completely desperate. He didn't expect their processing plant to owe so much debt. She thought about it as soon as she died, but then she thought again, who would take care of her two children after she died, and what to do with the elderly in the family?
In those days, Yi Dehui, who was depressed, was often alone, sitting in her husband's office for several hours without knocking on the door. After
, she found a notebook of her husband in the office. The husband wrote a business plan on it just before his death, which was to process mature food from yak meat in order to expand sales and save the processing plant.
Yi Dehui knew that this was a plan made by her husband after careful consideration. She decided to complete her husband's unfinished business.
In early 2007, with the support of relevant departments, Yi Dehui received a loan of several million yuan.The factory building was rebuilt. Cooked yak meat products are slowly becoming popular in Lhasa, and some supermarkets are even out of stock.
However, the products are selling well, but purchasing yak has become a problem, because each farmer has not many yaks, it is difficult to maintain the large-scale production of the factory, and the processing factory will soon be out of stock.
At this time, Xia Dejun, deputy director of the Nagqu Agriculture and Animal Husbandry Bureau, solved the problem for Yi Dehui. He organized the herders in the village to form an economic cooperative, so that the scattered supply of yak The dot became a whole, and a purchase contract was signed with Yi Dehui.
In August 2007, Yi Dehui introduced a new cooked product production line to produce dozens of flavors of yak meat to meet the tastes of different people.
In 2008, Yi Dehui and the travel company jointly opened stores in more than 10 famous attractions in Tibet's Ali, , Nyingchi and other places. Millions of tourists who visit Tibet each year have also become her customers.
In 2010, the annual sales of Yi Dehui’s yak meat processing plant jumped to more than 30 million yuan. Not only did it pay off debts, but also earned more than 10 million yuan. Her "North Tibet" "Yak beef has also become a well-known local brand.
What is even more gratifying is that Yi Dehui has regained love on the road to start a business. She and Xia Dejun have married and lived a happy and sweet life.
In 2011, "North Tibet" yak meat specialty stores opened nationwide, and Yi Dehui's net profit exceeded 40 million yuan.
Yi Dehui was originally engaged in a smooth clothing business. Later, he blindly invested in a yak meat processing factory. Instead of making any money, he carried tens of millions of debts. Before her husband passed away, she left her with a project report, which allowed her to make a comeback. Stand up. It's just a pity that her husband passed away unexpectedly. It was very pitiful, and she didn't have time to see the success of her project.
Starting a business is actually not that difficult, as long as you choose the right path,It's a breeze. Therefore, choice is more important than effort...
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