First declared that The failure to rename the university discussed in this article is reflected in the school's social popularity, social influence, enrollment attractiveness, etc., rather than involving the development of the school itself.
What is the name of a school? There is no direct causal relationship with its own discipline construction and improvement of its school management strength. However, the school name is the business card of a school in society. Whether the school name is down-to-earth or has a foundation, you can feel it when you see or hear it. Especially for universities that have changed their name, it is actually quite critical to call a university after changing its name. Of course, changing the school name is not a matter of choice. The Ministry of Education has rules for naming colleges and universities. In 2020, the Ministry of Education issued the latest " Interim Measures for Naming Colleges and Universities ", so it is even more difficult for universities to change their names now.
From the history of renaming Chinese universities, not every time a change of school name can make students more proud and alumni more satisfied.
Let’s talk about universities that may not be very successful in rename change.
1 Donghua University
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The first thing I thought of was Donghua University, because when I was filling out my application, I had a very impression of this school. At first I thought it was not a good university, but when I saw that the score was not low, I checked it was 211 university.
Donghua University is a university directly under the Ministry of Education, a 211 university, and a " double first-class " construction university, located in Shanghai. The school is one of the earliest key universities in the country. It was already a doctoral degree awarding institution in 1981 and can be regarded as a powerful university. The school has advantages in subjects such as textiles and materials. Before was renamed Donghua University in 1999, its name was China Textile University .
Although in today's market economy society, school names with unpopular majors such as "textiles" are often not favored by candidates, China Textile University is a famous university in the industry and a long-standing national key university . Even if the school name is retained, you will not suffer any losses in enrollment with the title of "211" university, "Double First-Class" university and the regional bonus of the metropolis of Shanghai.
However, after renamed Donghua University, social popularity should decline, and the social reputation of the school accumulated before may not be as helpful as China Textile University.
The most important thing is that in addition to Donghua University, China also has Xihua University , Nanhua University and Beihua University . Although the last three universities in are also key provincial universities in their respective provinces and have good school management skills, they are not considered famous schools after all. After leaving this province, they are average in popularity across the country. Two of them are only master's degree awarding institutions today, and they don't even have a doctoral program. This situation where east, west, south and north will more or less affect social reputation and increase the difficulty of enrollment.
2 Zhongbei University
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Zhongbei University is a big source, and can be traced back to Taihang Industrial School . Before was renamed Zhongbei University, the original school was named North China Institute of Technology , which was provinces and ministries jointly built university . Currently, there are 7 first-level discipline doctoral programs, 25 first-level discipline master programs, and 5 professional degree master programs. It can be said that the school runs at a high level and the discipline construction is also good.
may be to correspond to Central South University . The North China Institute of Technology, which was originally very famous, was renamed to North China University. In time, perhaps North China University can also become a well-known university in society, similar to Central South University. However, so far, the social reputation of North China University cannot echo the Central South University, and is even less recognizable than North China University of Technology or North China University of Technology.
3 Chang'an University
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Just looking at the school name is indeed not easy to connect with key universities across the country, because the social influence of the school name of Chang'an University has not been accumulated enough and has not been long. People who don’t understand may even mistakenly think that there is no university in the right place. In fact, Changan University is a “211” university and a “Double First-Class” construction university directly under the Ministry of Education.
Chang'an University was formed in 2000 by the merger of three schools: Xi'an Highway Communications University , Xi'an Engineering College , and Northwest Architectural Engineering College . The main body is Xi'an Highway Communications University.
My previous colleague graduated from Chang'an University. At that time, we were not very familiar with people and girls, and most of our colleagues didn't know much about Chang'an University. After all, there are too many good universities in Xi'an, and Chang'an University is not dazzling in it. The most important thing is that the name of Chang'an University is not long-standing and lacks feature recognition.
Do you think the above three universities, in terms of current social popularity, is it considered successful to change the school name?
Are there any other universities in similar situations?
Welcome to leave a message and discuss.
