From the perspective of the domestic EMBA project in terms of school management and education direction and content: from the previous focus on entrepreneurship, innovation, finance, finance, hot industries, and "business education + technology" since 2018, it has now expanded to a diversified business education model with various disciplines.
Since 2017, Managers have summarized the characteristics of EMBA education in China every year. This year, in sorting out the teaching experience of domestic EMBA projects, we found that the educational practice cases from Tsinghua Economic and Management EMBA about the " Tsinghua major ecology" and Zhejiang University EMBA about the "'Business +' Education Ecosystem" have broad representative value. Therefore, we summarized the description of the development of China EMBA education in 2022 as: the large ecological model of China's business education!
Source | Managers' magazine
■ Text / This magazine's Business School Research Group
is based on economic and investment indicators in 12 major markets in the Asia-Pacific region and interviews with the founders and executives of leading startups, in August 2022, the Asian research team of KPMG (KPMG) jointly released a report on "Emerging Giants in the Asia-Pacific region" in August 2022. In the report, KPMG proposed the concept of "emerging giant enterprises" for the first time.
is different from previous concepts about unicorns, small giant enterprises, etc., KPMG summarized five portrait characteristics for "emerging giant enterprises":
● Master excellent technology and (or) technical knowledge;
● Be very familiar with local market or customer behavior and can adopt a "hyperlocalized" business model;
● Proficient in logistics channels and supply chain operations;
● Successfully adjust the business model based on correctly identifying market gaps;
● Have a corporate culture that helps attract and retain talents.
To obtain all the characteristics of "emerging giant enterprises", most companies cannot achieve it overnight. Senior corporate managers need to go through five levels of practice in-depth business learning and practice: cognition of the latest technologies related to business, proficient in using business models, scientific operation management, effective human resource management and corporate culture - this seems like an EMBA-style learning process.
benchmarks EMBA general education courses, such as decision making and strategic management, management and tax auditing, modern human resource management, marketing and sales management, leadership and management of organizational behavior, startup-up and vc investment, etc.
For the current emerging senior managers of China, the process of leading the company to a "giant" is far more risky and challenging than previous generations of entrepreneurs. In an entrepreneurial environment that does not lack courage, will, or even funds, the five characteristics similar to "emerging giant enterprises" - or the five key elements of management capabilities - determine the success or failure of the enterprise.
So, where do the five key elements come from and how to obtain them? As an EMBA education that cultivates senior managers to improve their comprehensive abilities such as knowledge, ability, and literacy, it assumes such responsibilities.
Since there is no authoritative data to show how many senior management talents has been cultivated in domestic EMBA education? Here we only refer to the situation of five EMBA projects based on the survey of "Manager":
Since the establishment of domestic EMBA education, as of the end of 2021, in terms of the cumulative number of graduates and students, Tsinghua Economic Management EMBA project totaled 8,100 people, Tongji EMBA project totaled 3,900 people, Zhejiang University EMBA project totaled 2,600 people, and Huazhong University of Science and Technology EMBA project totaled 2,200 people; Sichuan University EMBA project totaled 1,000 people.
compares the changes in our total economic volume. Since China's EMBA education was officially launched in 2002, the total domestic GDP volume soared by 839.77% from 12.17 trillion yuan in 2002. With such continuous economic growth, compared with the number of senior manager resources trained and delivered by EMBA every year, it is far lower than the market needs.In particular, in recent years, facing pressure from changes in internal and external environments such as various uncertain factors, technology wars, industrial chain wars, etc., China needs an excellent group of senior managers more than before to lead enterprises in various industries to transform, upgrade and develop.
Chinese companies do not lack managers, but a group of managers with leadership capabilities and based on future industrial economic development! China's EMBA education should not only cultivate and transport these talents from quality, but also from quantity to enterprises, society and the country.
This year, Managers launched the 11th "China EMBA Project Ranking", aiming to sort out and summarize the experience and latest trends in cultivating senior management talents in China's EMBA education through different dimensions.
This year marks the 20th anniversary of China's EMBA education. Through the three perspectives of review, present and outlook, we can see the development of EMBA education itself and its important value contribution to China's industrial economy.
is based on the existence value of EMBA education, as well as the economic and industrial environment in which it is located, the learning needs of corporate students, etc. The selection dimensions of the EMBA education "China EMBA Project Ranking" mainly include the project's market influence, faculty structure and scale, student source structure and scale, curriculum innovation and practice, as well as strategic thinking, leadership and innovation cultivation, learning effectiveness, student value manifestation, brand and education service performance, etc.
The direction and content of domestic EMBA projects are undergoing drastic changes: from the previous focus on entrepreneurship, innovation, finance, finance, hot industries, and "business education + technology" since 2018, it has now expanded to a diversified business education model with various disciplines.
Since 2017, Managers have summarized the characteristics of EMBA education in China every year. In 2022, we found through the teaching experience of domestic EMBA projects that the educational practices of Tsinghua Economic and Management EMBA from Tsinghua Economic and Management EMBA and Zhejiang University EMBA from the "'Business +' Education Ecosystem" have broad representative value. Therefore, we summarized the EMBA education development in 2022 as: the large ecological model of China's business education! The purpose of
Teaching and Cultivation
"China EMBA Project Ranking" is to analyze and comprehensively evaluate the value of domestic EMBA projects within a certain period of time. From an analytical perspective, it mainly includes curriculum innovation and practice, strategic thinking, leadership and innovation cultivation, internal environment of teaching and learning of EMBA projects, domestic competition in EMBA projects, etc.
This year's "China EMBA Project Ranking" includes "Top 10 curriculum innovation and practice", "Top 10 strategic thinking, leadership and innovation cultivation", "Top 10 learning effectiveness", "Top 10 student satisfaction", "Top 10 brand strength and educational service value", as well as different special lists such as "50 most recommended EMBA project courses", and "30 most valuable EMBA alumni" with different rankings.
the top ten main list this year are Tsinghua Economic Management EMBA project, Peking University Guanghua EMBA project, Zhejiang University EMBA project, Shanghai Jiaotong University Antai EMBA project, Xiamen University EMB project and Tongji EMBA project (and), Fudan EMBA project, China University of Science and Technology EMBA project, Renmin University EMBA project, Nanjing University EMBA project, and Hua University of Science and Technology EMBA project. Among them, the EMBA program department of Huazhong University of Science and Technology entered the top ten of this magazine's selection for the first time. This is mainly related to factors such as the long-term commitment of the EMBA program to brand building, adherence to the bottom line of enrollment rules, teaching and curriculum system reform, and the integrated teaching of multi-disciplinary backed by university resources.
The final number of projects on the list of this year's "China EMBA Project Rankings", which is the lowest in history since its establishment in 2007. This is mainly related to the four situations that have occurred since the domestic rectification of the EMBA market and the implementation of the EMBA admission "examination system":
First, the qualifications for running schools were suspended due to violations of EMBA projects in some colleges and universities; second, due to insufficient school management ability and enrollment, some EMBA projects were suspended or suspended; third, the tuition price of EMBA projects has re-entered the increase period in the past two years, causing some candidates to turn to MBA projects (see analysis below); fourth, the competition among various EMBA projects has gradually entered the second half of the competition stage - forming a situation where the head advantage is increasingly strengthened, while the weak can only support or exit.
● Course innovation and practice
Based on the guidance of the leading EMBA project through a series of course innovation and practice, the " Chinese-style model" of domestic EMBA education is becoming increasingly clear.
EMBA projects that won this year's "Top 10 Curriculum Innovation and Practice" are Tsinghua Economic and Management EMBA Project, Zhejiang University EMBA Project, Peking University Guanghua EMBA Project, Shanghai Jiaotong University Antai EMBA Project, Hua University EMBA Project, Nanjing University EMBA Project, Xiamen University EMB Project and Tongji EMBA Project (and), Sun Yat-sen University EMBA Project , Fudan EMBA Project, Wuhan University EMBA Project, and Xi'an Jiaotong University EMBA Project.
Regarding "curriculum innovation and practice", due to space limitations, this article only lists the top two Tsinghua Economic and Management EMBA projects, Zhejiang University EMBA projects, and the Huazhong University of Science and Technology EMBA projects that were ranked in the top ten in the list this year.
Tsinghua Economic Management EMBA Project. In order to actively respond to the national policy of scientific and technological innovation and development, better implement the national "dual carbon" strategy, help enterprises achieve scientific and technological breakthroughs, and promote the industry to move from virtual to real, Tsinghua Economic and Management EMBA continues to iterate and improve the courses in terms of courses, and optimize and upgrade the original three major directions again; at the same time, in order to better shoulder the mission of scientific and technological innovation, Tsinghua Economic and Management EMBA has added a series of science and technology courses based on the original classic course system "connection" module, and rely on the Tsinghua ecology to integrate specialized, specialized, and specialized and scientific research engineering projects into the business course system, so as to truly achieve mutual integration between disciplines.
The three major courses after the upgrade of Tsinghua Economic and Management EMBA project will focus more accurately on industrial transformation, science and technology entrepreneurship and digital management, and will have more comprehensive optimization and upgrades in the combination of industry, academia and research, and classic case development.
Zhejiang University EMBA project. Starting from early 2019, Zhejiang University EMBA has cultivated business leaders with the concept of "business +", maximized the advantages of Zhejiang University comprehensive, research-oriented and innovative universities, continuously iterated and optimized the training system, and strived to provide a "Zhejiang University plan" for the innovative development of EMBA education in China.
In the past two years, Zhejiang University EMBA project has proposed the "Management Thinking (M) + Scientific Thinking (S) + Technical Insights (T) + Art and Humanistic Spirit (A) + Ethics and Social Responsibility (R)" training framework (MSTAR), and comprehensively optimized and iterated the curriculum system, focusing on upgrading from five aspects: (1) Optimization: the main module of "Management Classic"; (2) Highlighting: the comprehensive integration of the characteristics of "innovation and entrepreneurship"; (3) Consolidating: the basic module of "Business + Humanities"; (4) Improve: the cutting-edge module of "Business + Technology"; (5) Strengthening: students' systematic thinking, social responsibility and integrated application.
Its MSTAR training system is fully implemented in the entire process of student training in the first classroom (teaching courses), the second classroom (interdisciplinary lectures on campus, etc.), the third classroom (interviews, exchanges and learnings from off-campus enterprises, etc.), and the fourth classroom (interviews and study abroad).
Huazhong University of Science and Technology EMBA program. In 2019, the EMBA program of Huazhong University of Science and Technology took the lead in proposing the concept of EMBA in the new era. It sorted out the project positioning and brand connotation (project vision, project mission, project spirit, etc.), reconstructed the training system, optimized the curriculum system, and gradually formed a brand reputation among the majority of candidates "read EMBA, come to Huazhong University of Science and Technology" among the majority of candidates. The number of people online in the 2020 level has increased by nearly three times compared with the 2019 level (141 people online in the 2020 level and 25 people online in the 2019 level).
In 2022, a new round of training system was launched. Based on four aspects, including who to train people, who to cultivate, what kind of people to cultivate, and what kind of people to cultivate, the path to cultivate, the Huake EMBA training system is built around 1 mission (cultivating future technology-oriented business leaders), 3 major abilities (linking, lighting, and leading), 4 major characteristics (integration of science and business, art and art, transportation between Chinese and Western countries, and the ultimate goodness), and 4 major modules (technology insights, strategic insights, management excellence, and value metaphors).
● Strategic thinking, leadership and innovation cultivation
A short 2-year EMBA study, and after 2 to 3 years after graduation, I believe that most EMBA students may forget the theoretical knowledge of books. They cannot remember much of management tools except for a few commonly used ones, but one ability may appear - that is, the comprehensive analysis and judgment of things and the ability to solve problems. In the EMBA class, these two abilities are called strategic thinking, leadership and innovation. And this is precisely the reason and value of EMBA education or an EMBA program.
won the "Top 10 Strategic Thinking, Leadership and Innovation Training" this year's EMBA projects are Tsinghua Economic and Management EMBA projects and Zhejiang University EMBA projects (combined), Peking University Guanghua EMBA projects, Shanghai Jiaotong University Antai EMBA projects, Tongji EMBA projects, Xiamen University EMBA projects, Renmin University EMBA projects, Fudan EMBA projects, University of Science and Technology EMBA projects, University of Science and Technology EMBA projects, Nanjing University EMBA projects, Huazhong University EMBA projects, and Sun Yat-sen University EMBA projects.
Regarding the case of "strategic thinking, leadership and innovation cultivation", we will focus on the Tsinghua Economic Management EMBA project.
Strategic thinking, leadership and innovation are the key abilities most needed by corporate executives and entrepreneurs, and are also the target abilities that companies expect managers at all levels to continue to pursue and improve, which will help companies maintain continuous and stable development in an uncertain environment. In the past two years, Tsinghua Economic and Management EMBA project has adopted the strengths of the EMBA curriculum system at home and abroad, selected first-class teachers, established a Chinese entrepreneur leadership training program, integrating modern advanced business management knowledge, comprehensive leadership humanistic literacy courses, as well as an artificial intelligence and financial curriculum system that has made breakthroughs and upgrades, creating a contemporary enterprise executive talent training platform with a lofty vision, solid foundation, profound humanities, innovative and practical, and focusing on improving the strategic decision-making, leadership, execution and innovation and change capabilities of contemporary entrepreneurs.
Specifically, the Tsinghua Economic and Management EMBA project has established courses and lectures such as "Leadership Art", "Chinese Wisdom and Management Innovation", "Strategic Rhythm", "Industrial Thinking and Excellent Leadership", "World-class R&D and Innovation", "Company Governance", "Organizational Behavior", "Performance Management and Employee Incentive", and focuses on management practice; cultivate strategic literacy and focus on comprehensive capabilities; pay attention to theoretical improvement and teaching methods; not only condense EMBA classics, but also integrate the prospects of the new business era.
Starting from 2022, Tsinghua Economic and Management EMBA will pay more attention to solving spiritual and cultural demands and demands of a good environment that are higher than basic needs, and will launch ideological and political courses to optimize and improve the knowledge system such as strategic management thinking and management ability. While implementing the learning and training process of ideological and political , it also emphasizes that managers should strengthen their national and social responsibilities.
project internal environment
educational environment mainly lies in people, that is, the internal environment composed of students and teachers. Regarding the EMBA education environment, we mainly focus on changes in student source structure and faculty situation in recent years.
In previous "China EMBA Project Rankings", both students and faculty are first-level indicators. We believe that the quantification of student source and faculty scale is the primary condition for any EMBA program.
● New structure of student source
Before the "exam system", domestic EMBA program enrollment showed unprecedented prosperity, but this over-scale development also brought backlash effects: the value of EMBA diplomas was diluted, the negative social public opinion increased, and the admission threshold was repeatedly lowered, etc.
After the "exam system" in 2017, although some people did not understand, the previous backlash on EMBA disappeared one by one.What changes have occurred in today's EMBA from the perspective of the source structure?
Take the EMBA program of Huazhong University of Science and Technology as an example:
From the perspective of academic background, among the students recruited in this program, 84% of undergraduate and master students account for 84%; from the perspective of enterprise nature, the proportion of students from private enterprises is 67%, and the proportion of students from foreign-funded enterprises is 16.7%; from the perspective of position, business owners and senior executives account for 55.44%; from the perspective of age and years of work, the average is 37 years old and 15 years; from the perspective of industry, the electronics technology, information technology, the Internet and communications industries are its largest students, accounting for 32.7%.
According to feedback from Huazhong University of Science and Technology EMBA, the project has always adhered to the "two no" standards during the enrollment process: no adjustment and no reduction in points. In recent years, the average ratio of the actual number of people recruited each year to the actual number of applicants is 22.43%, and the actual number of people recruited each year is about 150.
Obviously, from the perspectives of the existing student source structure and enrollment standards, the EMBA program of Huazhong University of Science and Technology not only gained market reputation in central region , but also attracted a large number of high-quality student resources.
In recent years, Huazhong University of Technology has significantly accelerated its pace of drawing students from the electronic technology and information technology industries, and the more concentrated resources are Huawei employees.
According to the "Annual Report on Employment Quality of Undergraduate Graduates" released by Huazhong University of Science and Technology from 2018 to 2020, a total of 582 people entered the Fortune 500 companies in 2018, a total of 243 people entered the Fortune 500 companies in China, of which 53 people entered Huawei, accounting for 9.11% and 21.81% of the number of employed people entering the Fortune 500 companies and the Fortune 500 companies in China respectively.
It is worth noting that among the graduates of Huazhong University of Science and Technology who entered Huawei, in addition to technical personnel, there are also a group of senior executives.
Huawei’s three CEOs, two of them graduated from Huazhong University of Science and Technology, and three of them are Huazhong University of Science and Technology alumni. Among the management team, Huake University holds 4 seats: Guo Ping , Hu Houkun, Peng Zhongyang, and Meng Wanzhou . In addition, Huawei Legend Chief Engineer Zheng Baoyong , Huawei's first human resources president Chen Zhufang, former Huazhong CNC president Li Xiaotao, former Huawei executive vice president Hong Tianfeng and others are all from Hua University of Science and Technology.
At present, in the admissions of Huazhong University of Science and Technology, the strategy of recruiting people is adopted.
● New structure of faculty
"When EMBA education first emerged, due to the lack of domestic professors in related courses, overseas professors were hired to teach Chinese managers and students. However, the combination of management theory , tools and the reality of Chinese enterprises, overseas professors themselves lack experience and research. Later, we gradually increased the domestic faculty, and this situation changed." Professor Wei Jiang , Dean of the School of Management of Zhejiang University, said that it was the evolution process of China's EMBA education in building faculty over the past 20 years.
Relying on the EMBA program of the university platform, there will be a comprehensive management school (business school) behind it, so there are generally certain resources in terms of faculty. However, due to the particularity of EMBA students, teachers who are dedicated to EMBA programs or externally hire a certain amount of faculty - this is also a manifestation that affects the internal teaching environment and market competitiveness of the EMBA program.
According to our observations and summary, the EMBA program that currently has an advantageous position in the market generally has more than 60 teachers. Among them, the full-time teacher team remains at least 35. In addition, it is necessary to seek to hire famous teachers from various colleges and universities and several foreign teachers. These indicators are also important dimensions for measuring the competitiveness of an EMBA project and sustainable development.
Return to the essential competition
and European and American EMBA projects are different from the "private marketization" of EMBA projects in China, which is a "relatively market-oriented" educational product. Most of China's EMBA enrollment needs to pass the national unified examination (except for a few projects that are allowed to set questions independently). At the same time, each EMBA project must also participate in market competition and survive the fittest.
Since it is a market competition, EMBA first needs to decide on the pricing of tuition fees. Taking around 2017 as the time dimension, the market price competition situation of EMBA projects:
stage. Before the 2017 examination system, the tuition prices of various EMBA programs have reached historical heights after continuous increase in previous years, but have been criticized by public opinion.After the implementation of the examination system, due to the sharp decline in the number of students, the tuition fees for various EMBA programs finally stopped the general increase.
stage 2. After entering 2020, with the survival of the fittest in the market and the replacement of candidate resources, the competition for domestic EMBA projects has begun to develop towards centralization - advantages gathering towards EMBA projects in leading universities. As a result, the tuition fee price that had been silent for three years has once again experienced a tentative price increase.
stage 3. In 2021 and now, due to the completion of student source replacement and the intensification of competition in EMBA projects, EMBA projects that can be respected in the market have become scarce, which has prompted the price increase of tuition fees again.
According to statistics on tuition fees for projects on this year's "China EMBA Project Ranking", compared with the average tuition fee increase of nearly 17.50% two years ago, of which 62% of projects with tuition increases accounted for 85.37%.
has been analyzed before that EMBA projects have market-oriented attributes, so the tuition changes in this educational product are related to costs on the one hand and to resource value on the other.
From the cost perspective, EMBA tuition includes teaching fees, high-tech equipment and computers, academic affairs fees, textbooks and lecture notes, simultaneous interpretation fees and translation fees, school resources (such as libraries, computer centers) usage fees, paper defense fees, rest and refreshments, etc. These fees belong to variable cost .
From the resource perspective, on the one hand, the brand competitive advantages of some EMBA projects have been further improved, giving rise to their own value; on the other hand, after implementing the curriculum system reform, some EMBA projects have allocated more diversified subject courses and related practical courses, and input a large number of high-quality educational resources. The acquisition of these resources requires a certain amount of actual cost.
In addition, some EMBA projects have improved and displayed their teaching quality and effective results by creating innovative educational resources, teaching methods, etc. - for example, through classroom teaching, connecting with alumni resources, assisting in designing company management systems, etc., and have incubated high-quality companies such as listed companies, Little Giant Company, Unicorn Company , etc.
Compared with most general learning programs in business education, EMBA education is a form of commercial education with richer resource advantages, so its tuition fees are usually reasonably determined by market-skimming pricing.
Examples include four competitive college EMBA programs in the United States: the total tuition fee for the EMBA program of the University of Chicago Booth Business School is $194,000, the total tuition fee for the EMBA program of the University of Pennsylvania ( Wharton ) is $210,900, the tuition fee for the EMBA program of the University of Michigan, Ann Arbor, Business School (out of state) is $173,500, and the tuition fee for the EMBA program of the University of California, Berkeley Haas Business School (out of state) is $392,000. The tuition fees for these EMBA programs in the United States are basically above one million yuan.
Compared with the EMBA program in the United States, the knowledge and abilities gained by Chinese administrators and students in domestic universities are not only more diversified, but also more suitable for the innovation and development of their own enterprises. Because the existence and competition of EMBA programs have never been for a diploma, but for practical results!
From an individual perspective, there is also a "realistic algorithm":
If a company hires a management consulting company for 400,000 yuan or 700,000 yuan due to insufficient management capabilities, will this cost be effective? The reality is that failure cases abound. Consulting companies understand management theories and tools, but they can never understand your business, so diagnostic reports and solutions from consulting companies can be "right nonsense."
If a business owner or senior manager pays 400,000 yuan or 700,000 yuan to study for two years, the result is that not only can general management, but also can understand the industry and interdisciplinary he is engaged in, and obtain resources from the alumni platform, etc., these "acquisitions" can not only effectively help him feed back to the company, but also guide the company to go public or to a greater development level. So, is the 400,000 yuan or 700,000 yuan study fee paid by business owners and senior managers before?
The most important thing is that EMBA learning is more like getting the key to constantly explore the value of life for yourself.
Attachment:
"2022 China EMBA Project Rankings" Research Description
● 2022 EMBA Rankings and Research Status
The basis for compiling this year's rankings is mainly based on the scale and professional level of EMBA project faculty, student scale and structure, innovation and practice of business education-related courses, and the cultivation of strategic thinking, leadership and innovation of corporate students, and the effective learning value of students. The scope of this year's survey is limited to EMBA Chinese comprehensive projects.
● Given the domestic economic, industry, business, science and technology, information, environment and other development background in which the EMBA project is located, as well as the practical situation and related factors of the project itself, and the "learning-based" educational principle, the selection principles and indicator design principles for this year are as follows:
selection principles. 1. Only EMBA projects with the support of domestic universities and related departments; 2. Full-time faculty is no less than 40% of the total faculty; 3. EMBA projects with innovation and innovation; 4. EMBA projects with continuous school management ability; 5. The charging standards are in line with the value of the course education provided by the EMBA projects; 6. The actual enrollment is normal.
indicators and weights. There are 7 Level 1 indicators and 7 Level 2 indicators, with a total full score of 160 points.
html's 17 Level 1 indicators and weights are: 10% brand impact (excluding Level 2 indicators), 20% faculty (excluding Level 2 indicators), 20% student source (excluding Level 2 indicators), 25% curriculum innovation and practice, as well as 50% strategy, leadership and innovation cultivation strength, 25% learning effectiveness, and 10% student satisfaction (excluding Level 2 indicators). html's 17 Level 2 indicators and weights are: 10% curriculum innovation, 15% multi-school integration, 15% strategic thinking, 15% leadership, 20% innovation, 15% knowledge, and 10% integration and effectiveness.*Special reminder
● Regarding the "teaching areas" listed in this table, there are no national teaching points, and only the origin of the project is listed.
● Regarding the "nature of the university" listed in this table, it is divided into the categories of the university itself to which the project belongs.
● Regarding the "basic tuition fee reference" listed in this table, the information based on the feedback from the survey letter of this selection activity, the information disclosed by the EMBA project, and the information that can be viewed. The unit is RMB. (There may be information bias, for reference only.)
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