Dongfeng Peugeot New 408 (hereinafter referred to as: New 408) has started pre-sale, with a price range of 105,700 yuan to 121,700 yuan.
has a length of 4.75 meters and a wheelbase of more than 2.7 meters. The entire series is equipped with a 1.6T turbocharged engine and Aixin 6AT gearbox - the positioning of the joint venture brand A+ class sedan - the pre-sale price has entered the 100,000 yuan range. This is like walking with others' path, leaving others with no way out.
How fierce is the new 408? From my own perspective, the pre-sale price of the new 408 is more than 30,000 yuan lower than the price of the 408 on sale. This is still a pre-sale, and the official listing price is likely to be lower.
From the perspective of competitors, the Volkswagen Sagitar Z with a 1.2T turbocharged engine +5-speed manual transmission is more than 20,000 yuan lower than the Volkswagen Lavida Z with a 1.5L naturally aspirated engine +6-speed automatic transmission is 15,000 yuan lower than the low-end price of the three-cylinder Toyota Corolla Z is 4,000 yuan higher than the new 408; the Buick Excelle Z is also more than 20,000 yuan more expensive than the new 408; even the entry-level model of the Korean Beijing Hyundai Elantra 1.4T+7 speed dry dual-clutch version is more than 5,000 yuan higher than the new 408...
It can be said that whether it is German, American or Korean, any A-class sedan is much higher than the new 408. Even if these car terminals are considerable, the actual transaction price is mostly more expensive than the new 408. How harsh is the price of
new 408? Dear readers can judge it yourself. Of course, if you are a hooligan when negotiating product strength, you will be more gangsters. There are many tricks of low prices and low configurations. It is already 2022. German cars will also get a manual transmission model to lower the starting price so that consumers can feel sincere.
But to be honest, consumers are becoming more and more smart now, and routines have failed. The kingdom is to build products steadily.
From the perspective of product strength, the new 408 is also remarkable. The entire series is equipped with a 1.6T turbocharged engine, Z has a large horsepower of 170 horsepower and Z has a large torque of 250 Nm. It is matched with an Aisin 6-speed automatic transmission. This power system has been tested in French cars for a long time. Its quality stability and reputation are very good, and it also has good fuel economy.
According to the real fuel consumption of Xiaoxiong fuel consumption car owners, the fuel consumption per 100 kilometers is 7.33 liters, which is exactly the same as the model of Sagitar 1.4T+7 dry dual-clutch. Although the Volkswagen dual-clutch has higher transmission efficiency, the Peugeot can keep the fuel consumption of the models equipped with larger displacement and AT transmission consistent with it, which is enough to show the excellence of the 408 power system.
New 408 standard 12-inch LCD instrument cluster + 10-inch smart high-definition touch screen; at the same time, it is equipped with the newly upgraded Blue-i 3.0 intelligent networking system, which can provide users with a smoother and more efficient interactive experience. It not only supports voice interaction, but also supports CarLife and Huawei HICAR mobile phone interconnection.
As a family car, safety is always the focus. The new 408 uses front aluminum and rear steel anti-collision beams, which combine safe energy absorption and passive anti-collision. It is worth mentioning that 1500MPa ultra-high strength hot stamping steel plates are widely used in key stress-bearing areas such as "front column", "neutral column", and "door anti-collision beam", and high-strength steel accounts for more than 70%.
In addition, the new 408 body floor has designed 6 longitudinal reinforcement beams for frontal collisions, which disperses the impact backwards and sideways. In addition, six horizontal reinforced beams were also designed for side impacts, and the "six horizontal and six vertical reinforced beams" Z ensured the safety of occupants during side impacts to the greatest extent.
's good price and product strength also gives the new 408 a stronger market competitiveness. According to data released by the China Association of Automobile Manufacturers, the market share of French cars in the first half of this year showed an upward trend, while Korean, Japanese and German cars all showed a downward trend. From a brand perspective, French cars will be the first to seize the Korean and German ones. It is obvious that the new 408 will become the "substitute" role of Beijing Hyundai Elantra.
At present, Elantra is also the best-selling model of Beijing Hyundai . With a budget of 110,000 yuan, whether to choose the Elantra with a 1.4T+7 speed dry dual-clutch, or the new 408 with a 1.6T+6-speed automatic transmission and a larger body size, I believe most people will prefer the latter. Objectively speaking, the brand power of the Korean system is basically the same as that of the French system, so the launch of the new 408 is likely to "severely hit" Elantra.
followed by German Sagitar. In terms of brand power, Volkswagen definitely has the advantage. But the price of the Sagitar also seems to be a bit high. The price of the 1.4T entry-level model is close to 150,000 yuan, which is more than 40,000 yuan higher than the new 408, which is relatively close to. Therefore, for increasingly rational consumers, it is an irreversible trend to seek products with higher cost performance. To be honest, when is converging in product , Volkswagen's brand is not enough to support a "premium" of 40,000 yuan higher than Peugeot.
is written later: The pre-sale price of the new 408 is very sincere, this is a price that is enough to have a certain impact on the current competitive landscape of the A-class car market. It is highly likely that the official price of the new 408 will be lower, so whether the market will give corresponding positive feedback will be wait and see.
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