In the high-end medium and large sedan market, the BBA three top players occupy the vast majority of the market, and the sales of the three are not much change every year. It should be said that this segment is a relatively solid market.
There is no doubt that in the field of administrative-level cars, consumers value the identity symbol more.
But this cannot stop the Chinese brands from launching an attack on the market. After NIO ET7 and Zhiji L7, Lantu Zhuiguang is coming.
For Chinese brands, at the turning point of the current turning point in the era of fuel vehicles switching to smart electric vehicles, about any level of market seems to be an opportunity.
Because of this, even if everyone knows that the luxury administrative-level sedan market is not easy to break, taking advantage of the technological overturn, you may also gain a place from it.
In this regard, Lantu has prepared a new SOA electronic and electrical architecture for Zhuiguang, which has powerful data processing and vehicle functions.
In addition, with the support of huge computing power, in addition to ensuring smooth vehicle-machine system interaction, it can also evolve more fresh interactive experiences for the vehicle.
Refer to the Xiaopeng G9, which also focuses on the new electronic and electrical architecture, the interesting function given by the new car is the 5D music cockpit. When users watch the movie, the ambient lights, air conditioning air outlets, seat vibration, fragrance and audio system can react together according to the plot of the film source to enhance the viewing effect.
Of course, the development space of the new electronic architecture does not end there. Its greater role is also focused on continuous vehicle-machine optimization and assisted driving system upgrades, but these all need to take longer to verify.
However, this time, chasing light can prepare for the same leading technical architecture, which can also establish a high-end foundation for the brand.
Furthermore, chasing light continues Lantu’s usual unique trick since entering the market - the dual-power strategy.
Under the ESSA architecture, Zhuiguang continues to provide a dual-power version that is parallel to the pure electric version and the extended-range version, thereby covering more people and giving users who are anxious about battery life a little more choice.
Of course, this approach of taking both ends into consideration is not perfect.
Without the support of the strong new energy brand like BYD , some models now emphasize both fuel attributes and launch new energy versions, which may not be easy to highlight the core competitiveness of the brand.
Because of this, it is difficult for products such as Lynk & Co and Great Wall to truly become popular, and we can see this in Lantu FREE.
Although there is no ultimate choice at the driver level, chasing light has also done a lot of homework in terms of size.
Under the slender body of medium and large cars, Zhuiguang gave a measurement of 5088x1970x1505mm and a wheelbase of 3000mm, but the wheelbase is slightly shorter than that of NIO ET7 and Zhiji L7.
As for the new car, the maximum power of dual motors is 375kW, it is not outstanding compared to the other two Chinese brand competitors.
Considering that the new car has not announced its battery life parameters, I hope to chase light to save a game here.
In fact, Lantu FREE has suffered from insufficient parameters and characteristics before, especially the pure electric version of the car's old model of the NEDC operating condition is only a maximum range of over 500 kilometers, which makes people prone to anxiety about battery life.
However, from the perspective of the new Lantu FREE, the new car has increased the CLTC operating range to 631 kilometers on the one hand, and on the basis of maintaining the maximum power of 510kW, it adjusted the outstanding performance of 100 kilometers to accelerate for 4.3 seconds, thereby strengthening its own strength selling point.
From this point of view, chasing light is expected to achieve an advanced leap in the future.
未分类 As Lantu's first sedan work, its choice to enter the medium and large sedan market has shown that Lantu hopes to further consolidate its position as a high-end brand.
So how can the new car help Lantu realize such a blueprint?
Lantu CEO Lu Fang
After the launch of Zhuguang, Lantu will become the first new brand to complete the layout of three fronts of SUV, MPV and sedan. The reason why
has completed this layout, Lu Fang, CEO of Lantu, said before, "We plan to quickly complete the layout of SUVs, MPVs and sedans, because we have wanted to quickly complete the overall electrification transformation from the beginning and become the leader of China's high-end electric vehicles."
It is not difficult to see that Lantu hopes to use the comprehensive electrified product layout to prove its leading position in the industry.
In addition, combined with the positioning of FREE, Guangzhuan and Dreamer's medium and large-scale cars, it is obvious that Lantu also hopes to occupy the commanding heights of the entire industry from the initial stage.
However, from market feedback, the emerging world of question has repeatedly broken the delivery records of new forces. As for another traditional brand, Zekr , is increasingly on the right track, and the delivery volume is rapidly increasing.
On the contrary, the Lan Picture still needs to add more heat to catch up.
In this background, how many increments can be injected with the arrival of light?
The first fact that domestic branded medium and large sedans are currently performing well, except for the NIO ET7, the late-launch Zhiji L7 has not yet achieved the same market popularity.
combined with the market structure of traditional luxury brands, it is difficult for any new model to have an absolute chance of winning to leverage the administrative-level product market.
In addition, let’s look at the three models of Lantu, from level to product tone, emphasize the luxury business attributes.
To a certain extent, the product characteristics and brand tone of Lantu are similar to "new energy-based Buick ".
This kind of car-making idea may have worked in the past, but today it may not be able to keep up with the trend.
In contrast, although NIO is also following the same brand route, because its user-centered service system construction is really perfect, this point has exceeded the public's stereotype of for business luxury , and is easier for young audiences to accept.
Furthermore, as a brand incubated by Dongfeng Group , Lantu is also difficult to be as extravagant as NIO in terms of resource investment.
So how to achieve a change in brand tone with limited resources may be an issue that Lantu urgently needs to deal with.
In fact, judging from the recent launch of Lantu FREE's more sporty DNA version, the official probably realized that it is necessary to focus more on younger age, so it is now actively carrying out innovative actions.
In addition, referring to the same brand-oriented Aian , the brand has formed a distinction from the online car-hailing image to a certain extent, and this move should be somewhat reference for Lantu.
has seen this, perhaps in the future, Lantu will actively package its young and sporty side in Zhuguang.
On the other hand, according to the dual-drive version of Zhuiguang and the identity of medium and large cars, the market may mention BYD Han more, among which the latter's sales in September exceeded 31,000 units, becoming the best-selling medium and large cars in China.
Although in the brand dimension, Lantu will not face BYD head-on.
But considering that Lantu is still a new brand that urgently needs incremental growth, it may be safer to make Zhuguang enter the market properly with a low attitude.
Referring to Lantu FREE, it sold 313,600 yuan. As the most entry-level four-wheel drive extended-range version of the entire vehicle series, the car has 510kW performance parameters. As for the entry-level price of the pure electric version with the same parameter level, it will be increased to 373,600 yuan.
In contrast, the maximum power of Zhuguang pure electric version is 375kW, which is slightly lower than Lantu FREE. If the new range-extended version of the new car also maintains the same power level, Zhuguang may be expected to enter the market at a price below 300,000 yuan in the future.
It is worth noting that the starting price of NIO ET7 is 458,000, while the starting price of Zhiji L7 is 368,800. Therefore, if Zhuiguang can be launched at a starting price of no more than 300,000 yuan, it may bring more market attention to the new car and pave the way for Lantu to achieve popular products.
Honestly, Lantu's achievements are remarkable at present. Considering that FREE, Dreamer and even Zhuangguang are all positioned as luxury medium and large cars, it is actually difficult for you to demand that Lantu be arrogant and stand out.
So for Lantu, in addition to tilting towards young people in terms of brand tone, it should also launch medium-sized and compact products as soon as possible, and use strong results to create a sense of brand presence.
first ensure survival before you have the capital to chase light.
