Whether it is the online world or the fiercely competitive shopping mall, it is basically not difficult to see that it is maintaining the situation of "strongness means strong". However, in the ever-changing market, you still have to remain alert at all times. Don’t be proud of being the big brother of the market, just think that you can’t fall or not. Sometimes a miscalculation of strategy or situation may make a big mistake that is irreversible, otherwise you have to spend a lot of energy to make up for it!
One of the biggest names in the global automotive industry, Toyota , is currently facing a similar situation. They are considering a major plan: changing their established electric vehicle strategic direction. To be clear, Toyota has suspended some of the under-executed electric vehicle projects because they are planning to develop a better, less costly electric vehicle platform. According to Reuters , Toyota insiders said that it may reconsider its $38 billion electric vehicle promotion plan, a new strategy may be used to improve the existing e-TNGA EV platform, or launch a better new platform early next year. Although the plan is still being formulated, this may mean that the e-TNGA platform will be retired early.
The bZ4X launched in 2019 is the first electric vehicle based on the e-TNGA platform. The goal is to correspond to the demand for 3.5 million EVs by 2030 at that time. Now, electric vehicle sales have grown much faster than expected. They estimate that EVs may account for more than half of new car sales by 2030, which has forced Toyota to consider proposing new plans. In addition to the rapid development of electric vehicles, market competitors including Tesla adopt innovative technologies, which also forces Toyota to step up.
Create a new platform means designing a new architecture from scratch like Mercedes-Benz , Volkswagen, General Motors and other companies, which takes a lot of time. Experts believe that improving and expanding the practicality of the e-TNGA platform through the combination with new technologies may be a good way, and Toyota is also striving to reduce supply chain and battery-related costs. It is understood that the new plan will lead to the suspension of some projects under execution, such as the Toyota Compact Cruiser crossover and the Crown electric version, and some of the previously announced 30 electric vehicles will be shelved to face electric car companies such as Tesla in a new way.
