Today’s hot news in the new energy vehicle industry is Tesla officially announced a price reduction. Tesla China's official Weibo account shows that starting from now on, the prices of Tesla's Model 3 and Model Y on sale in mainland China will be adjusted. After the adjustment, the starting price of the Model 3 model will be RMB 265,900; the starting price of the Tesla Model Y model will be RMB 288,900 (both of which are the starting price after subsidies).
Tesla China official website shows that the Model 3 rear-drive version has dropped from 279,900 yuan to 265,900 yuan, and the high-performance version has dropped from 367,900 yuan to 349,900 yuan. The Model Y rear-drive version has dropped from 316,900 yuan to 288,900 yuan, the long-range version has dropped to 357,900 yuan, and the high-performance version has dropped to 397,900 yuan.
Among them, Tesla Model 3 rear-wheel drive version was reduced by 14,000 yuan, Model 3 high-performance version was reduced by 18,000 yuan; Model Y rear-wheel drive version was reduced by 28,000 yuan, Mode Y long-range version was reduced by 37,000 yuan, and Model Y high-performance version was reduced by 20,000 yuan. From the analysis, it can be seen that in this official price reduction, the reduction rate of mode Y is greater than that of Model 3. The price of Model Y rear-wheel drive version has fallen back to less than 300,000 yuan, so you can enjoy the national new energy vehicle subsidy in 2022, with a subsidy amount of about 11,000 yuan.
In fact, Tesla has long expected this price cut. Some time ago, Tesla launched a car purchase free auto insurance activity, giving users an insurance subsidy of 8,000 yuan in September, and launched an insurance subsidy activity again in October. You can enjoy a subsidy of 7,000 yuan when picking up a car this year.
Many people have already speculated that car companies will lower prices. And now the boots finally landed.
Model Y is currently Tesla's main sales model. The price reduction of the car has a significant effect on Tesla's sales in the fourth quarter. According to data from the China Passenger Car Association, Tesla sold 318,000 vehicles in the first nine months of this year, an increase of 55.4% year-on-year, of which Model Y sold 219,100 vehicles, and increased by 2135.8% year-on-year, ranking first in China's high-end SUV (priced above 300,000 yuan).
Currently, Tesla needs to add a lot of money to sales. Tesla CEO Musk said this year that Tesla will produce more than 1.5 million cars this year, while in the first three quarters of this year, the company produced a total of 929,900 cars, which means that production in the fourth quarter will require more than 570,000 vehicles to achieve this goal.
In terms of sales, Tesla's performance in China is still outstanding. Tesla's sales in China reached 77,613 units in September, a year-on-year increase of 48.8%. Among them, Model Y sold 46,694 units, a year-on-year increase of 41.4%; Model 3 sales were 30,919 units, a year-on-year increase of 61.7%.
. Judging from the order situation, the delivery situation in China has been significantly accelerated. Model Y is scheduled to be able to pick up the car about four weeks. Tesla obviously needs to absorb more orders.
Tesla released its third quarter financial report for the 2022 fiscal year a few days ago, and several data were lower than expected. Among them, Tesla Auto 's total revenue in the third quarter was US$21.454 billion (equivalent to approximately RMB 155.086 billion), an increase of 56% compared with US$13.757 billion in the same period last year; lower than analysts' expectations of US$22.09 billion, Tesla's gross profit margin in the third quarter of this year was 27.9%, lower than analysts' expectations of 28.4%, and lower than 30% for the second consecutive quarter. In terms of delivery quantity, Tesla delivered 343,83 million vehicles in the third quarter. Although the delivery volume hit a single quarter high, it was lower than the estimated 358,000 vehicles on Wall Street .
Tesla's stock price has been sluggish recently. If sales in China increase, it will obviously be of great benefit to dress up the fourth quarter performance and stabilize the stock price.
However, this price reduction is a harm to the old car owners. Some car owners said, "Since the pick-up of 9.12, the price has been reduced twice in less than a month and a half, and the difference is 3w6, and the cut has been cut one after another. I have lost all my loyalty to Tesla, and my favorability for this brand has also dropped to 0 points."
However, price reduction is also a double-edged sword. As soon as the news of the price reduction was released, several car owners who have been using the car for a period of time expressed their "comfort to be calm and willing to accept the loss." However, car owners who have just completed ordering recently feel that they have been "cut off" and many people have formed "rights protection groups" to protest the manufacturers' large-scale price cuts.There were also photos of some users going to Tesla’s official office to protect their rights. Tesla probably needs to free up energy to appease the owners in the near future.
