Tesla "double again" is in trouble.
Highlights in mainland China Tesla Model 3 and Model Y series are adjusted, and the prices generally drop from 14,000 to 37,000 yuan.
originally reduced prices is a good thing for consumers.
But some car owners just picked up the car and lost 20,000 to 30,000 in the blink of an eye, which is furious.
There are also many car owners who have even established groups to prepare for unified rights protection.
Can car owners successfully protect their rights against Tesla’s price cut?
domestic cars put pressure on them, and Tesla has to cut prices?
Before discussing whether car owners can successfully protect their rights, let’s analyze why Tesla suddenly cuts its price this time, and the price reduction is not small.
First of all, with the increase in production capacity of the Austin factory in the United States and Berlin factory in Germany, the export demand of Tesla's Shanghai Super Factory in China will weaken significantly. Tesla has recently upgraded its Shanghai Super Factory production line, with production capacity increasing by 30% to about 22,000 vehicles per week.
In this way, demand will decrease and production capacity will increase instead of falling. Tesla may face the problem of greater output than demand. Naturally, it will need to reduce inventory and alleviate financial pressure through price reduction.
Furthermore, the independent brands are now performing well in the mid-to-high-end new energy vehicle market. BYD Han, Tang New Energy, NIO ET7 and other models have all had a significant impact on Tesla.
In order to compete with these domestic new energy vehicles, Tesla has to appropriately lower its selling price. It is very difficult for car owners to protect their rights?
Based on the above reasons, Tesla finally chose to reduce the price, which also "ignited" the emotions of some Tesla owners.
But just by matters, Tesla's price reduction operations are actually normal corporate promotions, a means to enhance product competitiveness, and an enterprise's operating strategy. If a manufacturer of
products does not use any false or other improper means to deceive or mislead consumers, it will not be considered as a damage to the legitimate rights and interests of consumers.
And price reduction operations are actually quite common in the automotive industry. For example, the BBAs we are familiar with have also cut prices ranging from 40,000 to 90,000 yuan in recent times. However, unlike Tesla's direct sales model, the BBAs adopt the dealer model, so the price reduction operations did not cause an uproar.
To put it bluntly, as long as a car company like Tesla has a clear price tag and legal operation, it has a certain right to raise and lower prices. Tesla owners may find it difficult to get compensation from it.
Conclusion
Although Tesla's price reduction operation has made some car owners angry, judging from the current situation, Tesla's operation is a normal corporate promotion behavior and complies with my country's laws and regulations. The struggle for car owners to protect their rights may be left incomplete.
So, what do you think of Tesla’s price reduction operation? Welcome to leave a message to interact!
