Previously, the auto market suffered a severe impact on the price increase of new cars caused by the rise in raw materials and the nearly stagnation of the Shanghai automobile industry caused by the epidemic. Fortunately, with the recovery of the supply chain and the implementation of the purchase tax halving policy, the auto market has gradually recovered. Therefore, during the peak sales season of "Golden September", the sales performance of car companies not only represents the overall market in the domestic auto market, but also serves as an incentive for the delivery of the "answer sheet" at the end of the year.
In the eyes of many car companies, it is rare to be able to cope with the challenges sweeping by the epidemic and the "core shortage" and keep it from falling behind. However, for those companies that are good at grasping the times and brave in innovation, this unprecedented challenge also contains unlimited opportunities. Once seized, you can achieve a rare leap and improvement. Among them, SAIC Volkswagen is a sample of high-quality development .
A few days ago, SAIC Group released its September production and sales report. Data showed that SAIC Volkswagen sold 130,000 units in September, an increase of 4.1% year-on-year. This is also the fourth consecutive month that it has achieved double increase in retail sales, and the "report card" is particularly dazzling. In addition, from January to September, SAIC Volkswagen's cumulative sales also achieved a steady growth of 13.1%. Some people may ask, why can SAIC Volkswagen achieve a steady increase in sales under such a general environment? The secret lies in the continuous innovation of its in product strength and the excellent sincerity of continuously upgrading the user experience.
I still remember that at the Chengdu Auto Show not long ago, SAIC Volkswagen launched a comprehensively renewed Touon X and the 2023 Tiguan family and other products. While starting the journey of brand SUV models, it has made full preparations for the peak season of the traditional car market for the "Golden September and Silver October". The market performance of the SUV family is indeed not disappointing, with sales in September accounting for nearly 30% of the overall sales. It is worth mentioning that the Tiguan L 2023 model also added 280TSI Chaochuang Limited Edition model. This "new member" has lowered the guide price of Tiguan L's model to within 200,000, which has amazed many consumers. With low fuel consumption and affordable price, I believe this entry-level model can add new vitality to the SUV family.
Let’s take a look at other new cars that have been launched intensively this year. The “Spicy Mantou” Lingdu L, “Double-faced Hero” New Lavida , “Three Good Life” Xinweiran and ID. Family “Three Musketeers” have been launched one after another, and the terminal effect has gradually emerged. The monthly sales of Lavida family exceeded 40,000 vehicles, the sales of Passat exceeded 20,000, and Lingdu L also exceeded 10,000 for two consecutive months. These high-value and high-quality new cars not only refreshed the image of SAIC Volkswagen in the minds of consumers, but also became the "leader" of sales.
product power is just one of the major weapons for SAIC Volkswagen to ensure sales performance. Another major weapon is to continuously upgrade services to create a better car purchase experience for users. Speaking of this, some people may be complaining that nowadays, car companies are talking about users and experiences every day, but few of them are really doing it. But SAIC Volkswagen used practical actions to dispel everyone's concerns. In order to bring users a better experience, in addition to quickly solving user problems in 24 hours, SAIC Volkswagen has also created a comprehensive service APP - SAIC Volkswagen Super APP, covering the entire cycle of users buying, using and maintaining cars.
In this APP, through multiple sections and functions such as information, social networking, lifestyle, online shopping, smart car connection, etc., users can not only obtain information about major car models of the company in a timely manner and communicate with car owners, but also connect to the Internet to check the status of their vehicles at any time, make an appointment for repair and maintenance, purchase original accessories, etc. The diverse car use services it provides not only covers all aspects of car owners' life, but also connects the information interaction between car machines and mobile phones, ensuring a seamless experience inside and outside the vehicle.
In addition, around the new energy vehicle model ID. series, SAIC Volkswagen has built ID. Store (X) New Energy City Exhibition Hall . The locations of these exhibition halls are located in the bustling business districts of major key cities, so that ID. models are closer to consumers and provide users with more convenient and satisfactory services. Taking advantage of the high passenger flow density and the advantages of being close to consumer groups, ID. Store (X) not only increases the exposure and attention of mass brands and MEB products, but also meets consumers' demand for deep integration of online services and offline experiences.
In the latest research on customer experience value of new energy vehicles (NEV-CXVI) launched by J.D. Power, SAIC Volkswagen tied for third with new energy giant Tesla in the international brand segmented market, while BMW and Mercedes-Benz respectively won the first and second place in this category. This is enough to prove that SAIC Volkswagen is indeed remarkable in terms of user experience.
Today's SAIC Volkswagen has accumulated production and sales of more than 25 million vehicles. When it gains the trust of so many users, in addition to ensuring excellent product strength, upgrading user experience also requires more effort and giving back to users' trust with better services. Its future performance may be more worthy of our expectations.
