The biggest difference between the new energy vehicle era and the fuel vehicle era is the rapid rise of Chinese automobile brands. Whether it is technical R&D strength, product strength, or brand power, domestic automobile brands have stronger competitive advantages than the fuel vehicle era. Moreover, relying on my country's overall business capabilities trained in the perfect layout of the new energy industry chain and the fierce domestic competitive environment, the strength of domestic automobile brands is not only reflected in the domestic market, but also becoming more and more obvious in the international market.
According to data from the China Passenger Car Association, my country's new energy vehicle exports reached 517,000 in the first eight months of this year, while my country's new energy vehicle exports in 2021 were 588,000, which shows how big the growth in new energy vehicle exports this year. The surge in exports of new energy vehicles has also driven a new breakthrough in my country's overall automobile exports. According to statistics from the General Administration of Customs of China, in the first eight months of 2022, China's automobile exports increased by by year-on-year to 1.91 million vehicles, which made China surpass Germany and become the world's second largest automobile exporter, second only to Japan.
As the leading brand in the domestic new energy electric vehicle industry, BYD , which has been deploying overseas markets for a long time, also showed a very fierce offensive rhythm in this new round of car outings. According to official data, BYD's overseas exports of new energy vehicles reached 7,736 in September, a month-on-month increase of more than 50%. At the same time, in recent months, BYD's electric vehicle products have successively landed in many countries in Europe, Japan, Asia-Pacific, and reached cooperation agreements with companies from multiple countries. The cooperation content covers charging infrastructure, channels, large customers and other aspects, which can be said to be a comprehensive layout.
In terms of the most critical charging infrastructure that concerns the car experience of new energy vehicle owners, BYD reached a global strategic cooperation with Shell Group as early as March 23 this year, , to jointly promote energy transformation and enhance the charging experience of BYD car owners. The most direct result of this cooperation is that when BYD brought three high-end models, Han, Tang and ATTO 3 (domestic, Yuan Plus), she announced that it would open the right to use about 300,000 Shell charging piles in Europe to BYD owners, which will undoubtedly significantly reduce the initial investment cost of BYD's entry into the European market and make up for its disadvantage of insufficient charging infrastructure in the first entry into the European market.
In addition to Shell, BYD also successfully delivered the largest pure electric fleet of Philippines to Manila's power company Meralco in December 2021, thus establishing a cooperation foundation with the largest power grid distribution company in the Philippines. Against the backdrop of the Philippine government's vigorous promotion of electric vehicles, BYD's cooperation with Manila Electric Power Company will become a strong foundation for its subsequent performance in the Philippines' new energy vehicle market.
In the process of globalization, charging infrastructure is very important, but the construction of sales channels cannot be ignored. BYD's globalization process is also a process of expanding sales channels. During this process, almost every time BYD enters a market, it will choose to cooperate with local influential car dealers to quickly establish local sales and service capabilities. The following is a timetable for BYD to establish a cooperative relationship with overseas automobile dealers based on public information on the Internet. From this, we can see how BYD's overseas channel expansion strategies and rapid expansion speed are.
Not only that, BYD also reached cooperation with many international large car rental companies and taxi operators in the process of expanding overseas markets:
In October 2022, Sixt, the largest car rental company in Germany, announced that it would cooperate with BYD and sign an agreement. The agreement contains an order to purchase no less than 100,000 electric vehicles from BYD within 6 years. These purchased BYD high-end electric vehicles will provide car rental services to users in European countries such as Germany, , the Netherlands, , and the United Kingdom, and will also help Sixt complete the transformation plan to replace 70%-90% of vehicles with electric vehicles by 2030.
In August 2022, BYD announced that it would join forces with ORIX Group to launch 100 e6 electric vehicles in India.
In April 2022, VEMO, the largest new energy transportation operator in Mexico , announced that it would order 1,000 D1s from BYD for its carpooling service.
In March 2022, ComfortDelGro, the largest taxi operator in Singapore, announced that it would purchase 100 e6 electric vehicles from BYD, thus forming the company's first pure electric taxi fleet.
In September 2021, LOCA, the largest online ride-hailing platform in Laos , reached a strategic cooperation with BYD and ordered 100 pure electric models.
's cooperation with these car rental companies and taxi companies can not only obtain direct order income, but also these BYD models running on the road have also increased BYD's brand exposure, which is also of great benefit to enhancing the user awareness of BYD models in the overseas market and driving local passenger car sales.
Finally, an interesting phenomenon is that the focus of BYD's overseas exports in this round is no longer limited to the traditional destination of Chinese companies, Asia, Africa and Latin America, but is aimed at major automobile manufacturing countries and powerful countries in the traditional sense, such as Japan, Europe and Germany, and the exported products themselves have also broken through the low-price labels of previous domestic car exports. Take BYD Han, Tang and ATTO (domestic, Yuan Plus) recently listed in Europe as an example. The pre-sale price of Han and Tang in Germany reached 72,000 euros (about 508,000 yuan), and the price of ATTO was 38,000 euros (about 268,000 yuan). Exports directly hit the high-end luxury market, which is unimaginable in the era of fuel vehicles.
