was born in 1974 to the eighth generation today. Volkswagen Golf (Golf) has won the hearts of many consumers with its compact and exquisite shape and German quality. It is not only the most famous model of the Volkswagen family, but also one of the best-selling hatchback cars in Europe and even the world. However, as the saying goes, "Thirty years Hedong, thirty years Hexi Hexi ", no one would have thought that such a classic hot-selling model would face the fate of being "eliminated" today.
According to foreign media reports, in September this year, a total of 224,816 new cars were registered in Germany, and increased by 14.1% year-on-year. Among them, Volkswagen ranked first among many car companies with a score of 40,371 vehicles, followed by the German three giants BBA, 1 Tesla ranked sixth with 13,724 new cars registrations, becoming the only new car company to enter the top ten .
On the surface, Volkswagen's performance in Germany is still strong, but their main model Volkswagen Golf unexpectedly made a mistake. The sales volume in that month was only 7,095 units, and Tesla Model Y surpassed Golf with a score of 9,846 units. It became the sales champion of model in September , and the sales gap between the two reached more than 2,000 units.
In addition to Model Y, 1 Tesla Model 3 also sold 3,878 new cars , which performed better than Audi A3, BMW X3 and other traditional entry-level luxury cars. It can be seen that in the European market, Tesla's influence is increasing.
Specifically, The biggest change in Germany's sales this time is that the sales of new energy vehicles have increased significantly . Data shows that in September this year, the total sales of local new energy vehicles in Germany reached 72,725, a year-on-year increase of 29%, and a market share of up to 32.3%. Among them, the sales of plug-in hybrid models was 28,336, a year-on-year increase of 24%. It seems that the "plug-in hybrid" models are not only sold well in China, but European people also have a lot of enthusiasm for it.
In fact, in recent years, the German automobile market has also begun a series of "electromotive" transformations. Traditional manufacturers such as Volkswagen, BMW , Mercedes-Benz have accelerated the pace of research and development of their own electric vehicles, But from the overall situation, the progress is not ideal. The ID series launched by Volkswagen in the past two years has a good reputation, but the market performance is not very impressive. Its sales scale is not much different from brands such as Hyundai and Fiat , and it is difficult to compare with Tesla.
Recently, due to the influence of policies, the fuel prices in Germany have begun to rise sharply. The average price of diesel in Hamburg, Munich, Berlin and other places in Germany has exceeded 2.10 euros/liter, and the prices of some gasolines of better quality have also reached 2 euros/liter. Against this background, the positive sales of new energy vehicles began to increase significantly. Even the less pure "plug-mix" models have increased significantly due to their low fuel consumption, while the fuel vehicle market has experienced a significant decline in sales due to this.
It can be seen that in the face of rising oil prices, God Car Golf is no longer good. In addition to the direct decline in sales of
, the media has previously exposed that due to the continuous shrinkage of the fuel vehicle market, Volkswagen is not sure whether it will continue to invest in the development of the next generation of golf products. In other words, perhaps they will no longer launch new models of golf in the future, and at least the fuel version of golf will disappear completely.
Considering that the current EV version of golf is too weak, the essence of " oil-to-electric " makes it difficult for it to form competitiveness in the electric vehicle market, and it is not even ruled out that Volkswagen will completely abandon the golf product line. Of course, they will definitely target the positioning and audience of the car. It is hard to say whether it can reach the height of golf before.
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