After four years, the Paris Auto Show officially restarted on October 17. In these four years, the pattern of the automobile industry has undergone tremendous changes. In recent years, the global automobile industry has accelerated its electrification transformation. While China

After four years, the Paris Auto Show officially restarted on October 17. In these four years, the pattern of the automobile industry has already undergone tremendous changes.

In recent years, the global automobile industry has accelerated the transformation of electrification. While China has become a global new energy vehicle promotion template, traditional automobile giants have to re-examine their positioning and seek breakthroughs by adjusting their strategies in China or introducing Chinese auto companies' technologies. The global automobile market is also being reshuffled.

Historical turning point, the Paris Auto Show witnessed the Chinese industrial

For Chinese new energy vehicle brands, they are no longer satisfied with continuing to fight at home, and collective "going to sea" has become the main theme.

The Paris Auto Show, which has been away for four years, is like a "barometer" witnessing the role exchange of Chinese and foreign automakers. According to incomplete statistics, a total of 14 models of Chinese brands have appeared at the Paris Auto Show, among which , BYD , Great Wall, and Zero Race are the most eye-catching, and they are all aimed at BBAs that Europeans are proud of.

Take BYD as an example. At this Paris Motor Show, BYD also unveiled three models, Tang, Han and ATTO 3 (yuan PLUS). Among them, the pre-sale prices of Han and Tang in Europe are both 72,000 euros (about 505,300 yuan), while the pre-sale prices of ATTO 3 also reached 38,000 euros (about 266,700 yuan), which is equivalent to the price of BBA products of the same level in Europe.

came to Great Wall Motors . Great Wall Motors brought its sub-brands Ora and Weipai at the Paris Motor Show. Among them, Ora mainly promoted the Good Cat. The name of the car in the overseas market is Funky Cat, which means a fashionable and unique cat. It was previously sold in the UK at 30,495 pounds (about 256,000 yuan).

WeiPai's debut at the Paris Motor Show is Coffee 01 and Coffee 02, which are the familiar Mocha PHEV and latte PHEV. The starting price of Mocha PHEV in the European market is 59,900 euros (about 390,000 yuan).

Finally, it is Leapmotor Car . As a new domestic brand, it is also surprising that Leapmotor can debut at the Paris Motor Show. At this Paris Auto Show, Leapmotor brought two models, C11 and T03. Among them, the price of Leapmotor T03 in Europe is expected to be around 20,000 euros (about 141,400 yuan), while the price of Leapmotor C11 will only be higher.

It is not difficult to see that in the European market, the pricing of independent brand products is much higher than that of domestic products, especially BYD. Han is a medium and large sedan of 200,000 in China. After entering the European market, its direct competitor became the BMW 5 Series , which is completely unimaginable in China. It also reflects BYD's technical confidence in its own products, and at the same time it has to attract Europeans to pay attention to Chinese car brands.

is laid overseas, why is it Europe?

is different from the previous exports of most independent brands to Southeast Asia and Latin America markets. In recent years, more independent brands have begun to focus on the European market. As the birthplace of automobiles, if independent brands can gain a foothold in this market, they will inevitably play a key role in global layout.

In the past, independent brands were not deployed in the European market, and it was also because in the traditional automobile field, independent brands could no longer surpass European car companies, and there was no meaning to enter the European market. But now it’s different. In addition to Lynk & Co , domestic brands entering the European market are almost all new energy vehicle companies, and independent brands have enough confidence in new energy vehicle technology.

In addition, the European market is also the second largest new energy vehicle market in the world, second only to the domestic market. Europe's support for new energy vehicles is also greater than that of other overseas markets. In addition, European new energy vehicles have developed rapidly in recent years, independent new energy brands can also take this opportunity to seize the market.

Although there are more and more independent brands entering the European market, they have not yet achieved factory building in Europe and are still exported through sea transportation. Only when the market size is available can independent brands achieve factory building in Europe. Once European factories are established, it means that independent brands have truly gained a foothold in the European market.

written at the end

Going out has always been the long-cherished wish of all independent brands. In the past, we could only export to developing countries through the tag "good quality and low price". Now, independent new energy brands can confidently export their products to the birthplace of cars. The significance is self-evident. Personally, I hope that independent car companies exported to Europe can stabilize the local market and allow foreigners to re-see the strength of China's automobile craftsmanship.