As a weather vane in the automobile market, the auto show has always been a major event worthy of attention in the entire automobile industry. Recently, the Paris Motor Show has been reopening for four years after a break, which is undoubtedly a very exciting thing. As the world's five major auto shows, known as the Geneva Motor Show, Munich Motor Show, North American Motor Show and Tokyo Motor Show , Paris Motor Show is not only a home show for French local auto companies, but will also become a new stage for the Chinese electric car brand, and a stepping stone to leverage the European market.
What are the Chinese brands participating in the Paris Motor Show?
Before the Paris Motor Show was launched, BYD had already announced its participation in the high-profile event. The three models were debuted this time. is Han, Tang and ATTO 3 (yuan PLUS) . Before the opening of the auto show, the pre-sale price of 38,000-72,000 euros (equivalent to about RMB 269,000-509,000) was announced, and delivery was launched in many European countries, including , including Norway, Denmark, Sweden , Netherlands , Belgium , Germany and other countries. The price of
is much higher than that of domestic models. For European countries, BYD is an imported car. The so-called foreign monks can chant scriptures. Chinese brands exported overseas no longer rely on low-price strategies to win the market, and their confidence in products is beyond words.
In addition, Great Wall Motor takes "HELLO WORLD, SALUT PARIS! (Hello World, Hello Paris!)" as the exhibition theme, and logs to the 2022 Paris Auto Show with its new energy products such as Weipai Mocha PHEV (Coffee 01), Latte PHEV (Coffee 02), Ora Good Cat , Good Cat GT, Lightning Cat and other new energy products. According to the latest news, WEY Coffee 01 and Ora Good Cat are both planned to be delivered in Europe in the fourth quarter of this year, and Great Wall Motors will fully accelerate its development in the European market.
At this Paris Auto Show, new domestic car manufacturing forces also began to appear on the Shanghai overseas stage for the first time. Among them, the Zero-Road C11 and T03, which were officially unveiled; in addition, the two models of , SERES 3 and SERES 5 (domestic for SERES iX3 (parameters | inquiry) and SERES SF5) under , SERES 3 and SERES 5 (domestic for SERES iX3 (parameters | inquiry) and SERES SF5) were officially unveiled, bringing a different atmosphere to the Paris Auto Show.
Since last year, more than a dozen Chinese automakers have begun to enter the European market. These include traditional forces such as Geely , Lynk & Co , SAIC MG, SAIC Maxus , Hongqi , and new car manufacturing forces such as NIO , Xiaopeng , and Aizhi . The collective efforts of Chinese automobile brands have attracted widespread attention in the European market and have caused undercurrents in European capital.
What is the significance behind participating in the Paris Motor Show?
Chinese auto brands participated in overseas auto show and began to see clues after China joined World Trade Organization . At the 2005 Frankfurt Auto Show , Chinese brands Geely, Landfeng and FAW had tried the waters, but the ignorance of safety performance was stopped in the ENCAP collision test, leaving a shoddy impression on European media.
Later, although many Chinese auto companies participated in overseas auto shows, all was just a stage to show their image, like passing clouds and smoke. Very few were sold overseas, especially in Europe. After all, in the era of fuel vehicles, Europe, which has a century-old history of automobile development, obviously does not need imported low-end cheap products from the other side of the ocean.
However, with the advent of the new energy era, the gap between Chinese brands and overseas brands has gradually flattened, and even caught up. Both the three-electric and intelligent level must be better. In this Paris Auto Show, new energy became the absolute protagonist, and also gave Chinese brands the opportunity to enter the European market and become the backbone of the global automobile market.
With the help of its first-mover advantage in electrification and intelligence, many Chinese brands will break the traditional European market structure and show more confidence in brand and positioning, and truly rely on product strength to win European users. Dudenhof, director of the Automotive Research Center of Duisburg-Essen University in Germany, said that Chinese new energy companies are emerging in Germany and even Europe with confidence and innovative technologies.
In recent years, Chinese auto companies have achieved breakthrough achievements in the global market. In 2021, China exported 2.015 million vehicles. The proportion of new energy vehicle models has risen, and the unit price of exports continues to increase, which is directly related to the quality of Chinese automobiles and the competitiveness of Chinese products.
Chinese brand cars enter Europe, not only occupying the preconceived advantages of the new energy vehicle era, but also an important strategy for global layout. They conquer European consumers with high-quality performance, reverse the inherent impression of Chinese brands' low-quality and low-priced products, become the latest business card for Chinese manufacturing, and gain more voice in the future global automobile market.
Although many Chinese brands have taken the first step, whether they can make their mark in the European market will still be tested by the market. This is related to the establishment of the sales network, the promotion of publicity and marketing, the strengthening of brand reputation, and the adjustment and adaptation of products to local regulations and consumption habits. At the same time, they also need to face competition with local European auto companies and Tesla , which has been globalized for many years. The challenges facing China's new energy vehicles are undoubtedly huge.
Big names summary
Although the European layout of Chinese brands is still in the trial stage, everything is difficult at the beginning, the historical scene where the joint venture car brand entered the country and made a fortune may be reproduced in overseas countries. The Paris Auto Show is just the beginning, and Chinese new energy vehicle companies are long and long.
