.2 million level, even boys look down on power and battery life! But Ballet Cat sells new energy vehicles in the field of independent brands for girls
. There are many products that can be selected in the price range of 200,000 yuan. For example, Changan Deep Blue SL03 is already at the standard B-level level, and the Zero-Road C01, which starts less than 200,000 yuan, has reached the medium and large C-level level. The design sense and power performance of these products are also remarkable, and the advantages are obvious compared to previous fuel vehicles of the same price. However, at the same level as 200,000, Great Wall Ora Ballet Cat is only compact, and its price positioning is relatively high-profile.
This Ora Ballet cat has a length of only 4401mm, but thanks to the modular electric platform, the wheelbase of 2750mm is still mainstream. The appearance design is very different from conventional products. When it was unveiled last year, many people complained that it imitated the Volkswagen Beetle . There are indeed many shadows of the Beetle on the front and rear of the car. However, the side of the car body adopts a 4-door design, and the overall space performance is much more spacious than that of the Volkswagen Beetle.
The interior style of the car is exquisite. The two large screens have a good technological atmosphere. The soft packaging materials in other parts are also very generous. The more important thing is that the details are very cute. There is a retro-style chrome mirror horn button at the bottom of the steering wheel, and the crystal texture of the countertop in the central control armrest box is shiny. Like the gorgeous cute color scheme, the car also uses feminine color schemes, such as white and pink matching is like a princess room.
If you compare the core power configuration, Great Wall Ora Ballet is obviously at a disadvantage in the same price field, with a starting price of 193,000 yuan, and the high-end Swan Lake version reaches 223,000 yuan. However, the entire series provides a single motor system with a maximum output power of 171 horsepower for the front motor, which is actually not as good as the current mainstream domestic 1.5T high-performance engine, and is only an entry-level level in the pure electric field.
Currently, the range of mainstream pure electric vehicles with new forces in independent brands is already very high, and the range of 600~700 kilometers is relatively mainstream. However, the range of this Great Wall Ora Ballet Cat is only 401 kilometers, and even if it is upgraded to the high-end version, it is only 500 kilometers. If you travel long distances with this car, you will face more urgent mileage anxiety. However, it is completely fine to travel to and from get off work on a daily basis, and you can also do short-distance self-driving tours on weekends.
Overall, Great Wall Ora Ballet is a pure electric new energy vehicle with a low cost performance. For those boys who study hardware configurations every day, it seems not wise to choose this car. But please note that the Great Wall Ora brand is now a completely feminine brand. The slogan on the first page of the website is to love women more, so the target customers of Ora Ballet Cat are definitely not men.
When targeting the female consumer group, it is undeniable that the Ora Ballet Cat model is very accurate in positioning. The retro round and personalized appearance is the core selling point. Girls will bring their own halo when they go out on the street, which can bring social attributes outside the product. These virtual things are more important to female consumers.
The question is here, do you think the Ora Ballet cat is worth it? Welcome to leave a message in the comment area and discuss with car fans! Take a second to follow and make good friends for life! Some pictures are from the Internet, and writing articles is not easy. I hope the viewers can connect with each click.
