On October 17, the Paris Auto Show officially opened. As the first pure electric brand of Great Wall Group to go to Europe, Ora Auto not only made a stunning debut with models such as Haomao, Haomao GT, and Lightning Cat, but Haomao was successfully launched through strict Europe

htmlOn October 17, the Paris Auto Show officially opened. As the first pure electric brand to go to Europe by Great Wall Group , Ora Auto not only made a stunning debut with models such as Haomao, Haomao GT, and Lightning Cat, but Haomao was successfully launched through strict European standards, becoming a leading role model for Chinese brands to "go overseas"! At the

auto show, the Great Wall Motors GWM booth with the theme of "HELLO WORLD, SALUT PARIS!" attracted the attention of many media around the world. Among them, Ora Auto has won the attention and praise of global media with its leading hard-core strength, fashionable and stylish models.

Ola "Friendship" promotes the globalization of the territory and expands

For the globalization of the Ola brand, its European brand director Rebecca Grajecki emphasized: "Ola's intention is friendship." In fact, as early as the 2021 Munich Auto Show, Orla announced the brand's globalization strategy, committed to providing digital, intelligent and entertainment products and services to young users around the world, and becoming their close friend in the digital era. During this trip to the Paris Auto Show, Ora further implemented and grew its global strategy with visible hard-core technology and a variety of products.

It is particularly worth noting that in recent years, Great Wall Group has laid out more than 700 overseas sales channels around the world, and has established research and release plans covering Asia, Europe and North America with China as the core. In terms of production, Great Wall Group not only established 10 vehicle production bases in China, but also established full-process production bases in Russia, Thailand, Brazil, overseas, and has multiple KD factories in Ecuador , Malaysia and other places. Backed by the big tree and relying on the strong global channels, R&D, production, marketing, and service of Great Wall Group, Ora Automobile has a global strategic advantage that other brands do not have.

At present, the "circle of friends" of the Ora brand has been expanded to ASEAN , Europe and other markets, and establish in-depth communication with users around the world through innovative travel products and user service communities with the Ora APP as the core. Adhering to the brand values ​​of trust, authenticity, reliability, inclusiveness and caring, Ora crosses the cultural gap and will push the brand's "friendliness" into a broader global vision and polish the beautiful "new business card" of China's new energy vehicles.

Oula Good Cat officially announced its launch in Europe

As we all know, Europe is one of the most developed regions in the world's automobile industry, and the standards for automobile market access have always been known for their strictness. At the Paris Auto Show Ora announced that Good Cat was officially launched in Europe, which means that the brand has entered the core global market of Europe with excellent product strength, and the global layout has ushered in breakthrough progress.

As the first global model of the Ora brand, Ora Good Cat continues to lead the A0 BEV market in China, and even impacts the overseas high-end automobile market with "high quality and high prices". It has been exported to Thailand and the United Kingdom, and is highly recognized by local consumers. Ora Good Cat is equipped with practical L2 driving assistance functions, integrating ACC adaptive cruise, forward collision warning FCW, lane keeping assistance, and 360 panoramic imaging. In the latest European NCAP test in early September this year, Ora Good Cat withstood the rigorous test, leading a number of powerful models at home and abroad with high scores, and obtaining the E-NCAP five-star safety certification.

With retro futuristic appearance design, advanced intelligent experience, and strong security technology strength that has undergone rigorous tests, Ora Good Cat will bring European users a fashionable, intelligent and safe car use experience and take root in the European market. The globalization strategic map of the Ora brand and even Great Wall Group's new energy continues to expand, and its global influence has been enhanced.

High-value categories empower the domestic market

For a long time, the Ora brand has insisted on category innovation, focused on user life scenarios and continuously launched vehicle models and products, and continued to lead in the new energy segment with a diversified layout.At the Paris Auto Show, Ora shines in this city with its innovative car models and trendy brand image. The most eye-catching "C position" Lightning Cat, after its high-profile debut at the Munich Auto Show, once again shines around the world, demonstrating the value of Euler's new product category.

Lightning Cat is positioned as a "super streamlined pure electric coupe", designing a large number of curve elements to create a fluid shape, creating a fashionable and sporty style that is aesthetically leading, exquisite and light luxury. The worry-free battery equipped with the vehicle takes safety as the highest priority, achieving worry-free use of the user; the ORA-PILOT 3.0 intelligent driving assistance, developed by Great Wall Motors , is fully developed and fully developed by coffee intelligent, deeply empowered by ORA-PILOT 3.0 intelligent driving assistance, brings users a better driving and safer driving experience; and the 705KM ultra-long battery life; it demonstrates the powerful pure electric technology and intelligence advantages of the Ora brand. After the Paris Auto Show, Ora Lightning Cat will be officially launched in the country, which is worth looking forward to!

Conclusion:

With the deepening of the globalization strategy, Euler will integrate domestic and foreign resources with a higher position and more full advantage, enrich brand culture, improve user communication system, innovate marketing ecology, and achieve value precipitation and long-term development.