Recently, Versailles C5 X has another Versailles.
is caused by this Citroen global flagship model when it was launched in Japan, the starting price was nearly 100,000 yuan higher than that of China, and won the "2023 Large Family Car of the Year 2023) championship, and was shortlisted for the "2022 Model Selection" and "2022 CAR OF THE YEAR Selection". The outstanding performance of Versailles C5 X in foreign countries has made domestic netizens say that buying is profitable.
In a blink of an eye, Versailles C5 X has been on the market in China for more than a year, and its sales have been good. For French cars in the process of recovery, it can be regarded as a shot of a heart-warming agent.
What exactly did the arrival of Versailles C5 X bring to Dongxue? Some say it is a topic and traffic, while others say it is confidence and confidence.
. Some people believe that through the implementation of the value preservation policy, the problem of low value preservation rate of French cars that have been criticized has been fundamentally improved. Perhaps this is the greatest contribution made by Versailles C5 X.
The promise of price preservation and value preservation
1437 million to 186,700 yuan.
On September 23 last year, when Dongfeng Citroen announced the official price of Versailles C5 X, it caused a lot of shock in the industry.
This is the first joint venture brand B-class car to enter the main sales range of 150,000 yuan. In particular, the entry-level version is equipped with a standard Aixin 8AT gearbox, active opening and closing air intake grille, floating panoramic sunroof, folding and heated exterior rearview mirror and other luxurious configurations, which also makes the inherent image of the beggar version under the roof of the French car become history.
As the global production base of Versailles C5 X, it is also the "global new generation benchmark factory" of Dongfeng Group and Stellantis Group. The advanced manufacturing capabilities and excellent management system of Shenlong's Chengdu factory firmly labels Versailles C5 X as a global quality label and also brings high value experience to car owners.
echoes it, the orders that are flocking to the country.
However, at that time, some consumers still chose to hold their coins and wait and see. Xia Geng (pseudonym) was one of them, because in his opinion, the prices of French cars in the past were not stable, and the new cars would inevitably be reduced after a period of time on the market.
This time, Dongxue was obviously "prepared" and directly made a common promise of 1 year insured and 3 years insured when the Versailles C5 X was launched.
Specifically, if a new car has a price reduction within one year of its launch, the OEM will compensate the car buyers with price difference . In fact, the first to enjoy this wave of bonus was the 2021 Tianyi. After that, Tianyi's stable market performance was enough to indirectly illustrate the effectiveness of this policy in stabilizing consumer confidence.
Looking at the entire automotive industry, especially in a time when competition is more intense, there are not many brands that dare to make a price guarantee commitment.
is expressed by Dongfeng Citroen's attitude that it is to make consumers who choose Versailles C5 X worry-free to buy cars, and there is no need to worry about the value retention rate.
"Don't let customers waste their time on bargaining, but use more time and energy to examine and experience the product power of the vehicle itself."
has a promise of insured prices, and finally Xia Geng chose to buy early and enjoy it early. Later, he also told us that from the launch to the present, Versailles C5 X has never had a cash discount of even a penny at the terminals in his city.
"One-step sincere pricing, transparent and stable selling price, Versailles C5 X fulfilled its promise of insured price for customers." He praised.
It is reported that Dongfeng Citroen will continue to maintain the strong prices in various channels in the future to protect customer interests to the greatest extent.
In order to dispel consumers' concerns about the retention rate of French used cars, Dongfeng Citroen has also launched a three-year retention commitment: to repurchase Versailles C5 X according to the standards of 85% of the year, 75% of the two years, and 65% of the three years.
vs. The latest value retention rate report released by the China Automobile Dealer Association , Dongfeng Citroen's indicators are far higher than many German and Japanese brands while far exceeding the industry average.
Use the words of industry insiders to launch a three-year value-preservation service. This is out of confidence in its own product strength and is also a practical action of Dongfeng Citroen to implement the "customer-centered" implementation.
Versailles C5 X How to spoil fans?
On the eve of the first anniversary of the launch of Versailles C5 X, Dongfeng Citroen wrote a letter to all car owners. The letter contains both joy of many new changes and new atmosphere of the Dongfeng Citroen brand in the past year, and also some regrets that it has not yet fulfilled its promises in Versailles C5 X.
But as a Versailles C5 X owner said, everyone who has come into contact with this car has one common feeling, that is, Dongfeng Citroen has changed: it is trying to make itself more warm.
For example, for a few blank markets that are not covered by 4S stores, company executives will fly to the local city in person, and then personally deliver the new car to the customer's doorstep through the Dongfeng Citroen brand direct sales center, even so considerate that even the fuel tank is full.
In the words of netizens, he is really a powerful fan.
. Faced with the current increasingly diversified car purchase demand, especially the unique preferences of the younger generation of consumer groups, on the first anniversary of the launch of Versailles C5 X, Dongfeng Citroen launched the "personal customization, Versailles" X-Dream Car trend-changing season, aiming to bring the trend-changing concept of "big life changes" to more users.
In fact, in different Versailles C5 X owner groups in various places, people often show their modification results, ranging from the full-enclosed kit of the entire vehicle to the small body sticker, the word modification has become the link for interactive communication between car owners.
In the view of the owner Mr. Yang, through the modification of his car, it can not only bring a more pleasant car experience, but also more intuitively show his personality. This is the true Versailles-style lifestyle.
At the same time, in order to explore more "undefined" lifestyles, Dongfeng Citroen also launched a 48-hour free trial event "Experience Versailles for Love".
Compared with the disadvantages of the regular test drive mode, such as single route and short time, Dongxue directly provides no less than 48 hours of experience time, and does not restrict any routes, allowing consumers to let go of the Versailles C5 X's outstanding strength in design, technology, driving and riding, and then decide whether to buy it.
As of October 16, the cumulative sales of this year have exceeded 100,000 units. While surpassing the whole year of last year, it has achieved positive year-on-year growth for 23 consecutive months. In this, Versailles C5 X has also successfully played the role of the backbone with nearly 30% of its sales.
"One-day legal system, lifelong legal system", this is the heartfelt evaluation of French cars and the greatest recognition of French brands.
Can a car really change a brand? At least at this stage, Versailles C5 X has done it. Its arrival has completely renewed its brand image, both internally and externally.
But just like Dongxue’s own explanation of brand value: we not only provide consumers with a car, but also advocate a lifestyle that leads the trend and is comfortable.
When it comes to the trend-leading design of a sedan, sincere pricing in one step, and rich model configuration, it is the strong determination to resolutely not exchange discounts for the market, perhaps this is the real customer-centric approach.
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