[Pacific Auto New Car Channel] On the evening of October 30, the new car brand BeyonCa (Beyond the Car, Binari Intelligent Technology) was officially released. It was founded by Mr. Su Weiming, a veteran of the automotive industry (formerly the global executive vice president of

【 Pacific Auto New Car Channel】On the evening of October 30, the new car brand BeyonCa (Beyond the Car, Binari Intelligent Technology) was officially released. It was founded by Mr. Su Weiming, a veteran of the automotive industry (formerly the global executive vice president of Volkswagen Group ). It will focus on the luxury smart electric car market.

At the same time, the Gran Turismo Opus 1 (hereinafter referred to as GT Opus 1) concept car, which has always remained mysterious, has finally officially unveiled. The new car is positioned as a luxury smart coupe, adopting the avant-garde four-door GT sports car shape and adopting pure electric drive. The price of the mass-produced version is expected to be around 1 million yuan, and the RS version will be launched in the future. The company plans to announce its first model next spring and announce its Chinese name. The first mass-produced model will be launched in 2024.

(Gran Turismo Opus 1, the first model of the BeyonCa brand, Gran Turismo Opus 1)

BeyonCa brand background

Mr. Su Weiming founded BeyonCa in 2021. Adhering to the R&D concept of "defining cars in depth scenarios", it ecologically integrates automotive artificial intelligence , robotics technology, algorithm-driven user scenarios, modern sales models and automotive services, and reshapes the end-to-end automotive R&D process. The new car will be produced by Dongfeng . In terms of the

team, Christian Klingler, a core founding team member, has served as a member of the global board of directors of Volkswagen Group, and is responsible for brands such as Bentley , Porsche , Audi , and Audi . Hans-Joachim Rothenpieler, an engineer in charge of R&D, has supervised the research and development and released more than 20 cars, including Bugatti Chiron, Bentley Bentayga, Flying Spur , Lamborghini Urush, Porsche 911 and Audi R8, etc.

Currently, BeyonCa has institutions in five cities, China, Germany and Singapore, including three R&D centers in China, the design center in Munich , and a Singapore branch that plans to be upgraded to a technology center in the future.

As for the source of the brand name, Mr. Su Weiming said: "'Healthy Ecological Service' is an innovative model supported by digital technology . This cannot be achieved through functional development, but it must start from the product definition stage and re-engineering the ecological service system design. This is our core concept of car manufacturing: 'Deep scenarios define cars', software is the tool for realization. BeyonCa's vision is to be a company that is valuable to users and society - this is why we named the company BeyonCa, which means Go Beyond the Car."

Gran Turismo Opus 1 Highlights Review

BeyonCa's brand LOGO design is inspired by the shining situation where the diamond section reflects the sun's rays, shining. When the car recognizes its owner, the inside of the logo is lit up and the light flows, showing the rotating DNA on the blue diamond background. Officials said that this means - "The light of life is ignited." At the same time, the external interaction system of the vehicle (SIS, Surrounding Interactive System) , together with this flowing light, builds a new window for human-vehicle communication. The LOGO of the

GT Opus 1 concept car forms the visual main tone of the front face, and mysterious and bright headlights extend to both sides. Although the lines are good, the visual effect is eye-catching enough. The shoulder line of the

concept car extends backward from the top of the headlights, and slightly and vigorously sculpts the sense of sportiness. At the same time, its length is close to 5.2 meters, its wheelbase is about 3 meters, the lines are coherent and clear, stable and smooth, and the visual shadow constructed by the protruding fender gives people a full sense of power. In addition, the petal-shaped wheels are paired with red calipers, which is quite domineering.

rear design is narrow and long and full of three-dimensionality. The folded-line taillights are very flexible, and their larger inclination angle makes the rear of the car more compact.

In addition, GT Opus 1 also has a unique glass dome structure. A perception cabin that supports high-level autonomous driving capabilities and integrates LiDAR is arranged on the roof, which not only gains higher field of vision freedom, but also has a strong sense of technology.

The new car has not disclosed the interior panoramic view for the time being, but only displays some exquisite details, such as seat fabric material, red stitching, ambient lights, central armrest shape, etc. Combined with its positioning and price, it is expected to create a very strong luxury atmosphere.

Officially stated that new car manufacturing standards will also be very strict standards everywhere, and they are reflected in the requirements for many details such as quality, material and engineering quality. Chief Technology Officer Hans-Joachim Rothenpieler said: "For example, our car has a first-class appearance quality level, and the paint surface has no defects or light loss. The dimension tolerance of all exterior parts of the car body will be controlled within +/-0.3 mm. The matching quality of the entire body will be controlled within +/-0.5 mm in terms of flatness deviation." Not only that, BeyonCa has also set high process standards for the processing of wood, leather and metal materials, ensuring top quality from all details.

It is worth noting that BeyonCa gathers a team of expert doctors, automotive engineers, software and data engineers to create a healthy ecological service (HaaS, Health as a Service) . By integrating AI technology, intelligent driving and health management services, it provides users with high-quality health management and smart medical solutions.

So far, BeyonCa has developed a smart cockpit with a real-time health monitoring system, which has been able to achieve full perception, full response and full reach health solutions. In addition, the company has appointed international cardiovascular disease expert Dr. Guo Xin , as chief health officer, leading the "cloud doctor" team to develop health scenarios and services inside and outside the vehicle. In addition, the new car will also be equipped with rich assisted driving functions, among which automatic parking is the primary focus. In terms of power, the new car will be equipped with new generation technologies and infrastructure such as CTP/CTC batteries, 800V voltage platform, 130 kWh battery, 300 kW fast charging, etc.

Mr. Su Weiming's resume

is different from the "cross-border car manufacturing" and "abider car manufacturing" that often appear in new car manufacturing forces. Su Weiming from Singapore has long been a veteran in the automotive industry. He joined Diamler --Diamler Benz, one of the predecessors of Chrysler Group, as early as 1995. He later served as vice president of Daimler Chrysler (China) Investment Co., Ltd. and also served as general manager of the sales and marketing department of Beijing Jeep Automobile Co., Ltd.

In March 2005, he left Daimler and joined Volkswagen Group, serving as the director and executive vice president of Volkswagen China . He was then attracted by Zhu Yanfeng, who was at the helm of China FAW and invited him to serve as the general manager of FAW-Volkswagen Sales Company. He led and participated in strategic projects such as Anhui Volkswagen, which eventually led Volkswagen's third joint venture in China. In 2018, Mr. Su founded Mobility Asia, a wholly-owned subsidiary of Volkswagen Group in China, and served as CEO.

In March 2021, Su Weiming officially joined Renault and became the CEO of Renault China. By August, it was further promoted to cooperation between Renault Group and Geely Holding Group.

Su Weiming has been deeply engaged in the mainland automobile market in China for nearly 30 years, and has a deep understanding of the changes in the Chinese market and products that are suitable for the current consumer needs. Where will the BeyonCa brand go under his leadership? It's really exciting. (Photo/Text/Photo: Pacific Auto Yang Jiazhen)