In the domestic automobile market, SAIC Volkswagen is by no means the first traditional manufacturer to try to launch new energy vehicle . However, whether it is a luxury brand or an independent brand, few car companies have been able to successfully enter the front line of the new energy vehicle field in just over a year, which shows the strength of the SAIC Volkswagen ID. family. So, what did SAIC Volkswagen, which entered the electric era, do it right so that it can quickly win market recognition?
Brand: inherit classics, sincere marketing
After accelerating transformation in the automotive field, many people think that traditional car companies will be replaced by new car-making forces, especially the exaggerated publicity of some new car-making forces, which makes people always have a kind of traditional big manufacturers that can no longer keep up with the pace of the times. However, after the SAIC Volkswagen ID. series products were launched, many netizens said that the eldest brother is still the eldest brother. Years of accumulation of car manufacturing foundation and experience, as well as super high technological maturity, have allowed SAIC Volkswagen, which inherits the classics, to be unsubverted in this "electric revolution".
And unlike the exaggerated marketing of new car-making forces, the SAIC Volkswagen ID. series is also used for publicity and has marketing activities, but it is more pragmatic. For example, the ID.beans you give away can be exchanged for various configurations, or even used as money, and occasionally there are limited-time half-price redemption activities, such as the current half-price redemption film, etc., isn’t it particularly sincerity?
Product: Take its essence and remove its dregs
When you have a deeper understanding of the comprehensive technical investment behind the SAIC Volkswagen ID. series of products, you will understand how strong SAIC Volkswagen's technical strength is. From the product level, compared with new car-making forces, although the SAIC Volkswagen ID. series products have not been on the market for a long time, their performance can be said to accurately get the needs of consumers, and at the same time, they can combine the advantages of fuel vehicles and new energy vehicles into one, which can be said to take the essence and remove the dross.
For example, SAIC Volkswagen ID. series products effectively avoid the drag and dizziness brought by energy recovery through efficient two-speed braking recovery mode; through delicate electric door adjustment, effectively avoid the common abrupt feeling of trams; through professional-grade chassis adjustment, SAIC Volkswagen ID. series products take into account the comfort and sports properties of home use...
to be honest, how can such a product be unpopular? Interested friends can test drive the SAIC Volkswagen ID. series products and electric vehicle products under the new car manufacturing forces. You will find that the difference between the two is far greater than you imagined.
Service: Break down barriers and make it more convenient
Many people say that the new car manufacturing forces have good after-sales service attitude and are very convenient to make online appointments. To be honest, you may not know that the SAIC Volkswagen ID family can make an online reservation long ago, and the SAIC Volkswagen 4G charging pile also supports online long-distance charging, etc. In addition, everyone seems to have overlooked one thing. Many people think it is better just by looking at the after-sales service of the new car-making forces promoted online. But have SAIC Volkswagen's after-sales service really disappointed everyone over the years?
And the greatest value of after-sales service is to solve problems, rather than just looking at the service. No matter how good the service is, it cannot effectively solve problems. This way, after-sales service does not seem to be meaningless. In addition, it should be emphasized here that in terms of after-sales service attitude, there is actually not much difference between the new car-making forces and SAIC Volkswagen. After all, many new car-making forces now only pay for other brands after-sales service, relying on the after-sales service of 4S stores of other traditional brands to provide services to their car owners. Even if there is a difference, how can they be different? At this moment, do you understand why the SAIC Volkswagen ID. series can attract fans so quickly?
