A few days ago, the new compact SUV built by Geely based on the CMA architecture - Boyue L was officially launched. The new car has launched three sets of power and a total of 6 configuration models, with a price range of 125,700 to 170,700 yuan, which is about 4,000 yuan lower than the pre-sale price.
Boyue L's goal is very clear, and it will return to the first camp of compact SUVs.
In order to achieve this goal, Geely also increased its car purchase benefits, configuration, etc. layer by layer for Boyue L, and became a hit.
compact SUV is a "red ocean" market, but Boyue L resolutely chose to step into the "red ocean" and break the deadlock with the attitude of "compact SUV king".
Boyue L was launched, and it also launched a two-color obsidian streamer set priced at 6,000 yuan, as well as a 7-renewal car purchase gift for three major rights and interests, plus an official price of about 4,000 yuan lower than the pre-sale price. This is the first wave of benefits Boyue L gives to users.
It is obvious that the direct competitive model of Boyue L will be Changan's second-generation CS75 PLUS and the third-generation Haval H6, which is also the threshold that Boyue L must cross when he returns to the return of the king.
Is there any advantage in the price of Boyue L?
compact SUV market segment, price is one of the sensitive factors set by consumers. When the pre-sale price of Boyue L (129,800-175,800 yuan) was announced, there were still many voices on the Internet, thinking that the price of Boyue L was expensive. When it was officially launched, Boyue L lowered the price a little, with a starting price of 125,700 yuan.
Compared with the second generation of Changan CS75 PLUS of the same level, the starting price is 124,900 yuan. The starting price of the two is very close, and the difference is less than 1,000 yuan. It can also be seen that Boyue L is aiming at Changan's second generation of CS75 PLUS.
Boyue L's price increase compared to the old Boyue does not need to be discussed. What is more noteworthy is the value appreciation of Boyue L. The old Boyue is matched with a 1.8T engine, while Boyue L is built on Geely CMA architecture, with three sets of power including 1.5T, 2.0T, and Thor Hybrid. It is understandable that the price is relatively increased.
and Boyue L provides Thor hybrid version optional, which can achieve ultra-long battery life of 1300KM, intelligent driving control in all working conditions, and two hybrid models, top-end and second-top-end, are more expensive than Changan's second-generation CS75PLUS, which is reasonable. In terms of fuel version prices, Boyue L is not priced high and has certain advantages.
Is Boyue L worth buying? The answer to this question
is very obvious, and Boyue L is very worth buying. If compared with the same level, Boyue L's price advantage is not outstanding, but its configuration advantage is absolutely leading.
Boyue L series has 15 major hard core features, including Qualcomm Snapdragon 8155 chip, digital arrow LED through taillights, wraparound emotional light curtain, 178LX digital rhythm LED headlights, 13.2-inch central control vertical screen, Galaxy OS Air version, 10.25-inch digital LCD instrument, high-definition panoramic image, anti-viral door handle, AEB-P pedestrian pre-collision system, racing -level brake system, aerospace-level 7-series aluminum alloy anti-collision beam, integrated boron steel thermoformed door knocker, mobile APP remote control, and L2 basic intelligent driving assistance system including ACC adaptive cruise + LKA lane keeping.
First talk about the sense of value gain. The 8155 chip is optionally priced at 10,000 yuan for many new models. The fuel model is equipped with 8155 chip, and the entire series is standard. 8 core CPU, 16G memory + 128 storage, the intelligent interactive experience of the cockpit is very smooth, and it is the underlying foundation of the intelligent interactive experience.
Geely Galaxy OS Air version, combined with the 13.2-inch central control screen in the cockpit, can realize intelligent voice recognition and communication, complete complex continuous password instructions, and never take action if you can move. In addition, Boyue L also has an AR-HUD augmented reality head-up display system, the 25.6-inch giant screen can display 65 information in 5 categories, and the entire lane is compatible with AR, making driving safer.
The world's first surround emotional light curtain, Harman infinity luxury audio, 1.2㎡ giant screen panoramic sunroof, double color combination interior, environmentally friendly suede material, crystal diamond gear handle, Air-sofa super-sensing seats, etc., add a lot of points to Boyue L, and its value configuration is at the forefront of the same level.
Boyue L is also equipped with NOA high-level intelligent driving assistance system, and the vehicle can realize assisted driving from point A to point B in high-speed scenarios.For example, in highway/elevated scenarios, lever changes, automatic up and down ramps, active overtaking, avoiding trucks, etc., and people can assist the driver in completing driving actions.
From this point of view, Boyue L's advanced intelligent configuration is moving closer to new forces models, and is a "intelligent new force" among traditional fuel models.
The most important thing is that under the electronic and electrical architecture of GEEA 2.0, Boyue L can achieve cross-domain convergence, intelligent neural network unified scheduling and efficient computing; coupled with the upgrade of the entire domain FOTA cloud, new car power domain, autonomous driving, information interconnection, big data cloud services, etc., are often used and can achieve continuous upgrades.
Boyue L's appearance design needs no further description. It highly restores the Vision Starburst concept car, which releases the charm of the new technology trend while also having a luxurious texture; in terms of space, Boyue L has an ultra-large wheelbase of 2777mm, a length of 4670mm, and an axle length ratio of nearly 60%, giving the new car a higher space utilization and a larger internal riding space.
43 says:
Boyue L is a brand new product that Geely has high hopes for, and it is also an indispensable and important layout in Geely SUV product matrix; from Boyue to Boyue L, Geely sounded the counterattack horn in the compact SUV market, with the goal of returning to the first camp of compact SUVs.
Boyue L, based on the CMA intelligent architecture, has achieved the standard configuration of 15 major hardcores in the entire series, three sets of power options such as 1.5T, 2.0T, Thor Hybrid, etc., and high-end intelligent driving assistance systems. It has a value configuration that surpasses the same level, and lives up to the definition of a new three good SUV that is good intelligence, good safety, and good energy-saving, and has the temperament of "return of the king".
