htmlOn October 21, according to First Financial , judging from the price announced in the European market at the end of September, the price of BYD under is twice as high in Germany than in China. Among them, the pre-sale price of BYD Yuan PLUS in Germany is 38,000 euros, while the pre-sale price of BYD Tang in Germany is 72,000 euros (about 500,000 yuan). The price of is even higher than the price of luxury traditional fuel vehicles such as Mercedes-Benz GLC.
(Picture source: BYD Auto Official Weibo)
As the largest new energy vehicle manufacturer in China, BYD is naturally not satisfied with the domestic market and has begun to focus on a larger global market. At this Paris Motor Show, BYD launched a total of three models, namely Yuan PLUS, Tang EV and Han EV. The price of has increased significantly compared to that of domestic.
(Picture source: BYD Auto Official Weibo)
In fact, it is not only BYD, but also the prices of new energy vehicles of independent brands such as Weipai Mocha are much more expensive than in China, with prices as high as 390,000 to 420,000 yuan. On the one hand, when cars are exported, not only adds freight and tariffs, etc. , which leads to the selling price of independent brand new energy vehicles in overseas markets generally higher than in China.
(Picture source: BYD Auto Official Weibo)
On the other hand, As independent brands start the road to globalization one after another, high selling prices are also to establish a good brand image, especially for new energy vehicle companies like BYD. In the long run, high-end brand image is easier to gain a foothold in the market. At present, BYD has achieved a comprehensive lead in the new energy field. If you want to gain a place in the overseas market, the price cannot be very low.
However, at this stage, independent brands like BYD still face huge challenges in overseas markets, such as the brand building in overseas markets is not yet perfect and the scale is much smaller than that of local auto companies. Xiao Lei believes that if independent brands want to achieve great success in the overseas market, not only expands sales channels, also needs to launch a more complete service system , so that they will be favored by more and more overseas consumers and develop better and better in the overseas market.
(Cover image source: BYD Auto official Weibo)
