A few days ago, another big news came from the automotive circle, that is, the long-silent Zotye Auto has begun to resume production again. According to reports on the Internet, the first batch of Zotye Auto resumed production model T300 will be launched on October 20.
As a once controversial car company, Zotye Auto has also had glorious moments and occupies the top ten domestic car companies. The T500, T700 and other models it launched have also had good sales. However, with the intensification of competition in the auto market and its own counterfeiting problems, Zotye gradually withdrew from the auto market, and its factories also fell into an embarrassing situation of shutting down production and work.
Now, after a long time of suspension, Zotye resumes production again, which will naturally attract a lot of attention. According to Zotye's announcement, its has been committed to the resumption of production of automobiles since its reorganization was completed at the end of 2021. At present, the relevant preparations before resuming production have been basically completed. The company plans to launch the first batch of T300 models to resume production at Yongkang Base on October 20, 2022 and hold a downlink ceremony.
After the announcement, in addition to injecting a booster into Zotye Auto's performance in the capital market, it also makes people full of certain expectations for its future. After all, after experiencing a trough, if Zotye can come to good luck and be reborn this time, it will also become a good story in the history of Chinese automobiles.
official announcement of the resumption of production can be regarded as a spark that ignited Zotye’s recovery, but whether it can form a prairie fire depends on how Zotye will make a comprehensive layout in product , channels and operations in the future.
As of now, the T300 that Zotye resumed production actually performs relatively average. It is a model produced by Zotye from from 2017 to 2018. It is positioned as an entry-level compact SUV. The biggest advantage is its low price and large space. The starting price is only 45,900 yuan, while the length reaches 4505mm, and the cost-effectiveness advantage is still very obvious.
However, illness is like a mountain of illness, curing diseases is like pulling silk, and announcing the resumption of production is probably only the first step for Zotye to return to the mainstream auto market. The downward trend of T300 is more of a landmark significance for Zotye, because judging from the current market environment, whether it can become popular still needs market verification.
At the same time, because of its previous "counterfeit" image, Zotye also needs to re-establish its brand image in terms of brand image and reputation. Although many independent brands have had a record of "counterfeiting" in the early days of their establishment, they have now been reformed, and even the leading independent brands are at the forefront of the international front in original design. For Zotye, what design techniques will be adopted for the future new products and what attitudes to cultivate brand reputation are also worth paying attention to.
In addition, the penetration rate of new energy vehicles is also increasing. Zotye should also come up with products and strategies as soon as possible in terms of new energy products and strategic planning. Only in this way can we catch up and make up for the homework that has been owed in these days of shutdown.
is written at the end:
In short, Zotye’s resurrection is not a bad thing for the car circle, and it is even more a good thing for Zotye shareholders and consumers. I hope that Zotye, which is starting again, can move forward steadily this time.
(This article is originally produced by the New Media Editorial Department of [Chejie], author of this article, Lan Zhan, reprinting requires the source)
