MG ONE debuted, MG broke the deadlock with a "trend". It is an automobile product with two design styles. In this era full of " inverse ", MG Innovation adopts a "one body and two sides" design form, which not only interprets what a trend is, but also conveys the importance of consumers' personalized needs. "One car has two faces, fully meeting the needs of different consumers." Sun Yijiong, deputy general manager of SAIC Passenger Vehicle, said.
On the evening of July 30, MG's first Zhichao Technology SUV, MG ONE, made its global debut at the Shanghai Oil Tank Art Center.
It is reported that the new car is positioned as a compact SUV, and has launched two models, MG ONE-α, the "digital sports series" and MG ONE-β, the "technology fashion series". The body theme color design includes bubble orange, Brighton blue, Cyber gray, pearl black, pearl white, red flame red, etc.
, a car brand that is nearly a hundred years old, has used MG 5 to express youth and used MG Cyberster concept car to describe dreams at the Shanghai Auto Show, and then used MG ONE to tell your spirit and attitude. As SAIC Yu Jingmin said, "The brand MG is young from the inside out from the bone. The breadth and depth of youth come from the blood of this brand and are reflected from the bones."
was named "young spokesperson", and the MG brand follows the trend of personalized automobile consumption. In the context of the current dilemma of "involuntary" and "homogeneity" of car selection, as the MG brand's annual new model, MG ONE takes "trend" as the product core, combining sports, technology and intelligence, and strives to "let a MG accommodate all young people."
This will be based on the SIGMA super architecture – after all, MG ONE is the first compact SUV to be born from this architecture.
is a new generation architecture developed by SAIC for the intelligent era. SIGMA covers 4 size levels and 5 major categories, achieving full coverage of compact to mid-to-high-end models, from home to sports to off-road, etc., thereby meeting consumers' multi-scenario and diversified usage needs. In addition, the SIGMA architecture can also realize high-speed and low-speed full-scene intelligent driving and L3+ intelligent driving.
Faced with fierce market competition, the MG brand has a clear plan. On May 12 last year, MG released the new brand strategy of "Mission 100" and stated that it will achieve globalization, youth and digitalization of the brand through four major renewals. "Under the guidance of SAIC's new four-in-one strategy, the MG brand goal is to sell hot sales in 100 regions around the world in 2023, reaching annual sales of 1 million vehicles, and strive to achieve 100% user satisfaction."
's confidence comes from the steady increase in brand sales. According to official sales data, the monthly sales of MG brand in June this year were 38,737 units, increased by 278.1% year-on-year, achieving year-on-year growth for six consecutive months; its global cumulative sales in the first half of the year reached 225,201 units, a year-on-year increase of 115%. Among them, the overseas market performed well - it has sold well in 66 countries and regions around the world so far, and ranked first in the overseas sales of a single brand in China for the rest of the year.
The era is changing. The "young" MG follows the trend. Its sports performance is not all, but also the pursuit of technological intelligence. With the help of SIGMA super architecture, MG, which is about to celebrate its 100th birthday, is using the brand new MG ONE to interpret "new trends" and express personalities, and as explained in its name connotation - "All things originate and break through the deadlock and rebirth."
