Why do Chinese people would rather buy simple joint venture car than buy high-end domestic cars?
I am a Knight sharing. Through so many years of development, we can see that whether it is domestic cars or motorcycles, the configuration performance will be significantly better than joint venture cars, and some models can even surpass imported cars with the same displacement.
So what is the reason? It causes the questioner to be concerned about, "Why do Chinese people would rather buy simple-fit joint venture cars than buy high-end domestic cars?"
Let's take motorcycles as an example to look at this issue. After all, my strength is still motorcycles.
First of all, the motorcycle configuration is only one side or one point of it, not the whole vehicle. Whether it is a tool or a toy, the feeling and experience of the motorcycle configuration on the move is important, but the riding texture of the whole vehicle cannot be ignored, and the stability in the later stage cannot be weakened.
Therefore, high configuration does not necessarily mean high quality, nor does it necessarily mean high cost performance. The relationship between them is relatively subtle, so there will be this phenomenon seen by the questioner.
The specific reasons here are as follows:
1. Face issue . Face is still very important for Chinese people, especially in some special occasions, it is common to use external things to support the scene. This makes some friends rather buy a beggar's version of joint venture car than buy a high-end version of domestic cars. For example, isn't a horse's 310 just emphasizing its identity?
And in the eyes of some riders, even if it is an entry-level small pedal, a Japanese car logo will be as high as the independent car, and it is called riding Honda, Yamaha , and Suzuki , but it is really that way, and I actually understand it better than anyone else. (Just discuss things, don't take the seats in the right way)
2. Technical differences . Whether it is the basic configuration of a car or a motorcycle, it has nothing to do with core technology. It is more of an outsourcing business. As long as you are willing to spend money, you will almost have whatever you want.
What LCD instruments, LED light sources, keyless start, dual-channel ABS, TCS, tire pressure monitoring, driving recorder, etc. can be arranged. Haojue uses Honda locks, nothing is strange.
But the most core engine technology and vehicle adjustment cannot be bought. Even if someone transfers the technology, it must be at a high price and it will make a lot of money. Moreover, it is impossible to reach the level of others during the assembly process, which makes it possible to have some technical differences between joint venture cars and domestic cars.
Therefore, some veteran drivers who pay more attention to the balance of vehicle integration will not be attracted by the high configuration of domestic cars, but will instead choose joint venture models with simple configurations.
Of course, there are also friends who go astray here. Because of the technical differences, it depends on the actual performance of the specific models. Some domestic models are actually very good at this stage, and are not as bad as we imagined. On the contrary, some joint venture models are no longer what they are, so the final choice should be taken rationally. But this reason must exist.
3. Relative value-preserving is precisely because of the previous brand influence and its own technical advantages that the joint venture models will perform relatively firmly in the used car market compared to independent models. In the same year, the price will not be dropped too quickly, causing too much loss to the first owner.
I have many friends around me who choose a joint venture model for this reason, because they do not pay attention to face and can see the gap between the two clearly. However, in order to prevent the second move, they will not lose too much, so they choose a joint venture model with relatively value preservation.
After all, there is almost no car driving (ride) for the whole time. Chinese people change cars relatively frequently, and even a motorcycle may not be owned for a long time.
has the above three reasons, and it is normal to prefer to buy a simple joint venture model than to choose a high-end domestic model.
Of course, with the rise of young users, this phenomenon has changed, because in their opinion, it doesn’t matter whether they maintain value or not, and whether they are face or not. High configuration is their ultimate goal. This is also the reason why domestic cars and motorcycles can continue to rise, and it is also the most basic factor in their focus on configuration performance. So let it go and choose the vehicle you want!
