On October 18, Foxconn made a big move. At the third technology day, Hon Hai Group (Foxconn parent company) released three pure electric vehicles, Model C (medium SUV), Model B (hammerhead sedan), and Model V (electric pickup).
At first glance, I thought Foxconn built a car for the first time. In fact, Foxconn built Model E (SUV) and Model T (electric bus) as early as last year.
Someone may ask, is Foxconn crazy? Who would buy a Foxconn car?
To be honest, if Foxconn really sold a car, I wouldn't have bought it myself, because others would feel that I bought a miscellaneous car. I wonder how many people will feel the same way as me?
Guo Taiming As an old man in the business field, of course he also knows this truth. Therefore, Foxconn is actually just a cover for making cars. What he wants to do is still an old thing, that is, doing OEM.
Regarding Foxconn’s OEM issue, Musk, the world’s richest man, once joked: Cars are much more complicated than mobile phones. I can’t find OEMs like Foxconn to build cars for me, right?
Maybe Musk didn't expect that Foxconn has built 5 pure electric cars in the past two years, and the names are all Model series. Isn't this obviously a striking Tesla ?
There are three concerns in the cars built by Foxconn: the first is pure electric vehicles; the second is the Model series; and the third is the model (including: sedans, SUVs, pickup trucks, etc.).
If we assemble these three concerns together, which company will you think of first?
There is no doubt that only Tesla is.
Although there are many new energy vehicle companies in China, most of them choose compromise solutions such as gasoline and electricity mixing or extended-range options. Only a few companies have chosen the pure electric vehicle route neatly. On the surface, this is just a different route, but the costs in terms of R&D costs and design will be completely different.
Foxconn is determined this time and will definitely win Tesla, a leading company in the field of electric vehicles in . On the day the three new cars were released, Liu Yangwei, chairman of Hon Hai Technology, said that he hopes that one day, Hon Hai can help Tesla build cars. By 2025, the market share of electric vehicles built by Hon Hai will reach 5%.
Through the attitude expressed by Liu Yangwei, it can be seen that Foxconn is really playing this time, and entering the field of electric vehicle OEM has become the company's long-term development strategic goal.
Isn’t Foxconn an OEM factory that makes electronic products such as mobile phones, laptops, , etc.? Why take the risk of developing electric cars? If it fails, the loss will be quite large. The most fundamental reason for
is that mobile phones and laptops have begun to decline, and shipments are getting worse every year. This also has something to do with the better quality of the phone. In the past, I wanted to throw away a mobile phone after using it for a year. Now, a mobile phone still runs smoothly for a year after using it, which also extends the time for people to change their phones, and even more so for laptops.
According to statistics, from January to June this year, the total sales of domestic mobile phones were 134 million units, a year-on-year decrease of 16.9%. Personal computer and tablet sales fell 11% year-on-year.
If Hon Hai Group is just a personal company and doesn’t care about the profit, then there is no problem in keeping one acre of three-point land. However, it has been split into several listed companies, and the shareholders of each listed company are urging it to quickly find new profit growth points, and becoming an OEM factory for electric vehicles has become the best choice.
Maybe Musk believes that Foxconn does not have the ability to manufacture electric cars, but Foxconn believes that electric cars are no big deal, it is just a mobile phone with 4 wheels.
In fact, I agree with Foxconn’s view on electric vehicles, because this is exactly what I see the underlying logic of electric vehicles.
Before Foxconn, Li Shufu also had a similar view. Li Shufu said that cars are just four wheels and a sofa.
However, there may be a distance between ideals and reality, because Musk once laughed at Foxconn, which means that it is uneasy to hand over the product to Foxconn.
At present, although Foxconn has made electric cars, there are still many uncertainties. Tesla will not put its future on Foxconn.
In comparison, Musk prefers to build his own factories to produce them. Because Tesla has built 6 factories around the world. The super factory in Shanghai is approaching its output limit. Therefore, it is reported that Tesla will establish a second factory in China, and 9 cities have joined the battle for Tesla factories, but it may eventually settle in Shanghai, maybe to facilitate exports!
Why is Musk keen on building a factory to do things that can be outsourced?
First of all, Tesla has no financial pressure to build a factory. The place where the Tesla factory settles will solve Tesla's funding and land problems, which has an incomparable advantage over most companies.
Secondly, Tesla does not have the problem of recruiting workers. Tesla workers' wages are the lowest among Tesla factories around the world, but they are one of the best among Chinese factories. Because Tesla not only buys insurance for employees, but also buys insurance for employees' families, an ordinary worker can earn about 120,000 yuan a year. , five insurances and one fund are also paid in full, and this treatment is better than that of many office white-collar workers.
Finally, Musk likes to control costs by himself. Outsourcing with can indeed transfer a lot of risks, but it is too high the cost of the product, which is not conducive to market competition. Unless an extremely high premium product like Apple can use outsourcing methods. Tesla is a brand that hopes everyone can open, and the cost control will definitely be very strict.
Of course, this world will change. If one day Foxconn can help Tesla transfer risks while reducing the production cost of products while ensuring quality, then Foxconn will still have the opportunity to get Tesla’s OEM orders. but. Foxconn workers may not have too high wages, otherwise how could Foxconn earn OEM fees?
This is the best era and the worst era. With capital thinking and innovative models, the whole world is your stage!
In the world of new business, there are no eliminated industries, only eliminated products and outdated business models. In the future, all business competition will focus on in product innovation and model innovation.
A company or a boss is destined to be defeated early if the innovation ability is short. Please remember that without innovation, there is no imagination!
