Recently, in the new energy vehicle market, the actions of Tesla have made consumers' moods fluctuate. After the price reduction policy was introduced, users who had not bought it and were ready to buy it felt profitable, while users who had already bought it thought they had been cut again. Regarding Tesla's price cut, it is undoubtedly an impact on the market. The end of the year is here, and it is also the time for brands to hit sales. This time, AITO responded to the "price war", and some current cars were given 8,000 yuan in insurance, targeting Tesla.
Regarding the above questions, the official verified the questioning industry. What netizens said about the price reduction of 8,000 is not true, nor is it directly given a price reduction of 8,000 yuan. There are indeed changes in policy preferential policies. Since the early morning of October 24, all major stores have cancelled financial interest subsidies. In addition, different stores originally gave away some gifts, but now they have been cancelled. Now we have a unified plan and will give benefits to every car owner. When purchasing insurance for a new car, the official will give you an insurance of 8,000 yuan. After all, the premiums for new energy vehicles are relatively high, and it is also great to be able to give away premiums.
It is said that some stores directly reduced the final payment by 8,000 yuan, which turned out to be a direct price reduction. From the verification, it can be concluded that AITO does not implement a direct price reduction strategy now, but puts the discounts in insurance. In addition, some stores will implement differentiated discounts, but I have never heard of it. There is a strategy of reducing the direct reduction of 8,000. Nowadays, the new energy market is led by Tesla and BYD , and the two are competing for the first place in sales. Since Tesla has already reduced its price, AITO, as a member of the new energy brand, must have its own corresponding strategy.
Nowadays, you can directly generate orders on the official website and buy a car without leaving your home. In the Huawei mall, the Cialis brand does have some direct discounts. Although it is not directly reduced in price, it can upgrade the appearance and interior for free, which will relatively more stickiness with users. The exterior color of the car body is pine, frosty and green, and you can now upgrade for a limited time for free. There is also an ivory interior, which costs at least 6,000 yuan to install, and it is also free to upgrade. Don’t miss this wave of benefits.
Previously, Tesla had made many price cuts and price increases in China. Before October 24, the price was relatively stable and rarely changed. At the same time, users who bought it would not have so many concerns. As the saying goes: There are unexpected changes in the world! Who knows what will happen in the next second. On the 24th, Tesla adjusted the price of the model3 and model Y models. The price reduction range is 14,000 to 37,000 yuan. The price reduction of tens of thousands of yuan is indeed a lot of discount, but a friend who just bought it probably cried and fainted in the toilet and lost his salary for several months. The friend who wants to buy now has really made a profit.
Regarding why Tesla has lowered its price, there are many people on the Internet. Some people think that this is seizing the market. The ranking of the number one sales volume must be itself. Of course, some people think that the sales task that has been suppressed by the top has not been realized yet. In fact, the method of reducing prices is the most direct and effective way. In the next two months, Tesla may bring a large number of orders after the price reduction. When the brand was first established, it positioned itself as a high-end car company, and now it is also defaulted by everyone. For Tesla, model 3 and model Y are both contributing models.
In the new energy era, the domestic market was divided by independent brands and Tesla. Tesla has started to cut prices, and other brands have not yet taken action. For example, the Wei Xiaoli brand has always been very high in product positioning and price. But currently, only BYD can compete with Tesla. Other brands belong to children's house play. BYD has not yet made any moves, and the price of its models is originally cheaper than Tesla. In the future, the competition between the two major companies will become increasingly fierce, and consumers will also benefit. Let’s wait and see!
