In recent years, independent brands have been making continuous efforts to create their own high-end brands. In addition to continuing their own product lines, they can also further gain market share . Recently, BYD 's high-end off-road brand - Yangwang officially released a brand poster. The first product will be officially unveiled on January 5, 2023, and the front face appearance of R1 was announced for the first time in the poster. According to previous information, the price of the R1 may reach more than one million.
Judging from the trailer, the design style of the R1 is very Chinese-style, and it has not taken any "plagiarism" path in the appearance design. In the author's opinion, the design of the front face draws on the "ding" style of traditional Chinese culture in and . It is grand and has an oriental charm. Its front air intake grille is matched with dot-matrix LED headlights in an "I" shape. The daytime running lights extend all the way to the hood, and the edges of the wheel eyebrows are also decorated with zigzag shapes.
In addition, according to the patent previously announced by BYD, it can be seen that the new car will have a powerful configuration of four wheels and four motors. Under the control of the central processing, each wheel can obtain sufficient power and torque in real time according to the needs of road conditions. At the same time, BYD also brings a floating mode to the vehicle, which can help the vehicle enter deeper wading roads. After being in a floating state, it can also drive normally and escape from trouble. It already has preliminary amphibious capabilities.
