Driven by the trend of younger consumer groups, diversified consumer demand, and upgrading consumption structure, in order to cope with the accelerated reshuffle of the domestic automobile industry, car companies have been constantly "inverting" around user needs, which has long become a normal state of competition. Competing with design, configuration, price, and parameters has also become the main form of inverting in major car companies.
From the perspective of consumers, on the basis of paying the same cost, the inversion of car companies has improved the value and interests of consumers to a certain extent, but in essence, most of the inversion is a kind of "invalid inversion".
In other words, the diversified product functions developed by car companies are either separated from the user's own usage scenarios, or can be easily imitated and copied, resulting in the personalization of the product and ultimately becoming homogeneous.
In such a competitive environment, in order to avoid falling into invalid inversion, in line with the spirit of "creating something that is not available" and "working for yourself", GAC Honda ZR-V started again based on the precipitation of Honda's car manufacturing over the past 70 years, which is actually a "rebellion" against this inversion competition law. The reason why
says this is not only because ZR-V is a global SUV that Honda has specially developed for the homogeneous monster of SUV products. It is also because ZR-V responds to the intra-conversion of the car market. It is also different from most car companies that use mechanical product strength as the evaluation criteria for evolution. ZR-V is a different approach to people's "sense of car value" as the key to their own evolution.
Previously, in the most authoritative North American annual car list, as the only SUV model with a price of less than 200,000 yuan for the entire series, the Honda ZR-V overseas version was able to stand out on the siege list with its excellent driving control quality, which proves the correctness of this uncommon rebellious spirit.
Of course, this achievement has also caused a warm discussion among domestic consumer groups on the high sense of value of ZR-V.
High value is not a pleasure at first sight, but a long-term flow of
With the new generation of young consumer groups that focus on personalized expression, it has gradually become the main consumer force in the auto market. The diversified and changing consumer demand has intensified the degree of "inversion" of the auto market, and has also forced the domestic auto market to upgrade and iterate and innovate.
The rapid iteration and promotion of new things have also brought new problems: in the new era of seeking newness and speed, any mechanical product power at first sight may be outdated and become no longer fresh.
When others blindly fall into homogeneous product power inversion, Honda knows well that only by calming down and calming down, starting from the user's segmented experience, and bringing users a long-lasting high-end car texture in the entire cycle of car use, can we play our value in this era of aggressive and quick success and instant benefits intra-rolling.
This is the self-cultivation that Hyundai Auto should have in fierce competition. Therefore, based on the thinking of users rejecting the same homogeneous experience, ZR-V created based on the new architecture of Honda Architecture is here.
is different from most models of the same level on the market, trying to bring a strong sense of sportiness and personalized visual effects from the first impression. The ZR-V has a slightly calmer styling design in personality, which brings the first visual experience, which is a refined and advanced that makes people feel comfortable and relaxed.
Whether it is to implement the streamlined aesthetics of the whole vehicle, the dynamic beauty of the car that can be possessed under static, or the large-area piano paint skirt edges, and the unique Yuanshan Lan color scheme of the same level, the visual texture brought by creating a unique high-end tone among the same level models makes the ZR-V look particularly outstanding among the same level models.
. In order to enable the sensory experience to form internal and external linkage coordination, ZR-V Zhizai further extends this exquisite and advanced sensory experience to the car.
The first pearlescent interior material of the same level; in details such as door trim, trunk side trim, high-quality corrugated graphics that can create a flowing visual effect for the first time; exquisite tailoring technology; 12 BOSE speakers, ergonomic seats that enhance support and wrapping, and a rare rear privacy glass in the same level...
Whether it is touch, view, or from the sound, the ZR-V can make people feel the delicate texture that Honda has always been proud of.
In order to meet the space needs of Chinese people, under Honda's MM concept, ZR-V also brings a space size performance of long wheelbase and large grid based on its body size of 4568/1840/1621mm and a wheelbase of 2655mm. You know, this size can catch up with Haoying directly.
Understand China not only needs to "more Honda", but also keep pace with the times
In the SUV market of more than 100,000 levels, few car companies focus on driving fun. This not only puts forward high flexibility requirements on the platform and architecture, but also includes horsepower performance, turning radius, chassis suspension, throttle and steering wheel, etc., which are all key elements that affect communication between people and cars.
Looking at the ZR-V in the market, we can find that in order to win the attention of young people and meet the needs of young people for car driving, many models simply improve the horsepower parameters, rather than using human experience as the training standard for driving fun.
Therefore, when ZR-V uses the new Honda Architecture's high rigidity, lightweight, low center of gravity and low inertia to deeply portray the specific driving experiences such as flexible control, accurate steering, easy cornering, high speed and stable power, ZR-V's product value at the leapfrog level and product strength exceeding the expected value of Chinese users, also confirms that GAC Honda as an excellent joint venture car company, constantly giving back to the "self-cultivation" of the Chinese market and users.
You can see that in addition to being equipped with the same 1.5T turbocharged engine as Haoying, ZR-V brings strong power with a maximum power of 134kW and a peak torque of 240N·m; it is also equipped with the same VGR variable gear ratio steering system as the same Accord , and the same level of Accord front McPherson independent suspension + rear multi-link independent suspension, further bringing a delicate and precise steering feel, as well as strong suspension support.
The strength, flexibility and stability that are manifested in high-speed scenes or when turning in cities are enough to match coupe SUVs.
The most worth mentioning is that ZR-V also uses the lightweight high-strength aluminum alloy subframe commonly used in luxury cars, as well as the aluminum alloy shift paddles commonly used in supercars. These advanced configurations further further distance themselves from models of the same level in terms of driving control texture.
Frankly speaking, in the market where ZR-V is located, it is enough to be surprised to be able to buy the driving control essence of Honda cars.
In order to meet the target customer group of ZR-V Zhizai, that is, the new generation of young families' pursuit of quality for free driving life, ZR-V Zhizai also further keeps pace with the times through the Honda CONNECT 3.0 intelligent guide interconnection system and the Honda SENSING safety super sensing system including a number of intelligent driving assistance systems.
As the saying goes, "third-rate enterprises reject customer needs, second-rate enterprises follow customer needs, and first-rate enterprises surpass customer needs." Now it seems that GAC Honda, which uses core technologies to meet the needs of consumer groups, is indeed better at using core technologies to exceed customer needs.
Red dot observation:
To sum up, as the new global model of Honda, the high value emphasized by ZR-V is not a literal advanced, but down-to-earth, and real humanized experience through visual, touch, listening, and somatosensory during dynamic driving, as the standard for realizing and implementing the high value.
Therefore, even though the competition in the car market is becoming more and more inclined, the high value of ZR-V is difficult to easily copy. The reason is that it not only integrates the core of Honda's car-making spirit in the past seventy years, but also integrates Honda's precise insight and understanding of the new generation as an experienced automaker.
