With the advancement of science and technology, there are more and more technological configurations in automotive products. But as an old driver, my experience is that the configuration on the car is actually similar to that on the mobile phone. Although the product side’s publicity on the configuration is dazzling when it is spreading, many configurations are actually not needed for some car owners.
For example, many functions on mobile phones. Except for young mobile phone trendy people, most people buy mobile phones, except for making phone calls, watching videos and taking photos, but they basically don’t experience many functions on mobile phones seriously. But don’t talk about Apple , it is domestic Huawei , etc. The functions on many mobile phones are so rich that they are unimaginable.
So, is it a waste for consumers who have never used those functions? If some useless functions are used as important selling points of the product, is it also putting the cart before the horse?
The picture above is a product communication picture of a new car-making force. It gives people the feeling that the interior of this car is very spacious, and put it down, it means a double bed. Then there is a TV with a back hanging in the car, which means you can watch the video after lying down.
If it is a traveling RV, such spread is understandable. Because people who drive RV travel, the important requirement for using the vehicle is to be able to rest in the car. Moreover, the richer the rest configuration in the car, it is often an important criterion for evaluating the quality of a station wagon.
But is it a bit strange for a high-end urban SUV model to be able to lie in the car and sleep as a major selling point? Because, when we buy a city SUV model, will we really sleep in the car? The answer is obviously no.
Just like many car friends nowadays, whether it is a small sunroof or a panoramic sunroof, they find that it is really beautiful when telling it, but when it is practical, the frequency of use is really low.
also has seven-seater models. In the past few years, seven-seater models were very popular. It seems that it is more practical to have a car with a few more people. But what is the actual situation? Now that vehicles are so popular, it is rare to see a scene where a car needs to ride seven people at the same time. A seven-seater car not only affects the space, but also increases some costs, so it is relatively more rational to choose a seven-seater car now.
Go back to today's topic. If you buy a city SUV model, will you really sleep in the car? The answer is obviously no. Although there will be some special situations and we will take a nap in the car, the space inside the car can be adjusted and is as spacious and comfortable as a bed. Obviously, this selling point will not become an important factor that attracts car owners. I can’t just take a nap in the car, so I must have a bed in the car?
, including the TV screen in the car, is the same. How many people are interested in watching TV content continuously while driving?
So, for the product communication gimmicks of some new car-making forces, it seems to be very advanced. But carefully considering that as an automotive product, our main needs are obviously travel, safety, comfort, and brand. As for beds and TVs, it should not be the main needs at any time, right?
What do you think? Interactive discussions are welcome.
Xiaoye car gossip, improvisational expression of car topics. The picture is from the Internet. If you have any infringement, please contact us to delete
