basketball is the common language of every Peng friend who participates in Xiaopeng Motors loves exploration night. At the end of the year, we have made another big move with NBA.
On the evening of December 30, Xiaopeng Motors launched a live broadcast of the Exploration Night event. Nearly 200 Xiaopeng owners who love basketball, Xiaopeng executives, NBA executives and many well-known basketball KOLs gathered together to make friends with the ball and jointly support a basketball-themed New Year’s Eve party with the theme of "Love in Heart, and courage to explore".
This is the first offline themed event held since Xiaopeng Motors officially announced that it became the official market partner of the NBA China in June this year: in the name of basketball, people who are persistent in pioneering the road of love will be gathered together to share those exploration stories from impossible to possible to realization.
Every guest on the stage also has a story about love and exploration between themselves and basketball:
Former bank employee Chen Dengxing quit his job because of basketball and spent several years practicing dunking;
Zhang Yuzhong, who is over 70 years old, runs tirelessly on the court with young people year after year;
Only 11 years old and a member of the Liangshan Blackhawks from Guizhou Irving , under the leadership of the coach, he imitates the shooting of NBA stars thousands of miles away in the depths of the mountains with his friends day and night, imitating the shooting of NBA stars thousands of miles away in the mountains. Basketball posture, explore more "serious moves" on the basketball court in their own way;
, known as the king of street football in China, Wu You , made a name for himself in the street court and made an indelible push for Chinese street football during the CL period. Today he still regards basketball as a life...
"On the game, home court" is Xiaopeng Motors' declaration when he became an official market partner of the NBA. Every love is worthy of cherishing, and all the spirit of exploration should be respected - this is exactly the original intention of Xiaopeng Motors to hold a theme event with the NBA at the end of the year.
is brave enough to explore, and ordinary names can be better than ordinary
"Use ordinary names and do extraordinary things", He Xiaopeng said this at the Xiaopeng Automobile Brand Renewal Event on November 18 this year.
Continuously exploring higher-level technological applications in the field of travel is an "unusual thing" that Xiaopeng Motors did in the past and in the future. Over the past seven years, we have adhered to the persistence of full-stack self-development in intelligence, and have successively brought three intelligent products, Xiaopeng G3i, Xiaopeng P7 and Xiaopeng P5, which are completely different from traditional cars. While obtaining positive feedback from a large number of users, Xiaopeng Motors has also become the focus of the field of smart cars. While continuing to improve the intelligence of the product, we have also begun to strengthen the brand spirit and bring more trendy, international and valuable impacts to users.
's brand spirit of courage to explore runs through every important node of Xiaopeng Motors in 2021: from becoming an official partner of the NBA Chinese market, to serving as a full-time escort vehicle to help the torch relay of the 31st World College Students' Summer Games in Chengdu, to 1024 Xiaopeng Technology Day, and Xiaopeng Motors' love exploration night on the evening of the 30th, ordinary people are great because of love, and have become unique because of courage to explore. Such explorer spirit has gradually become internalized into the common temperament of Peng friends.
Love Exploration Night is a gorgeous footnote to Xiaopeng Motors' 2021 brand spirit exploration path, and it is also a way to ask for a new chapter in Xiaopeng brand in 2022. Use the exploration of technology to lead future travel changes. Becoming an explorer of future travel is our unswerving brand positioning.
