The microcar in the early years has always been called a tool for transportation by "poor people"! With the changes in the concept of mass consumption, some car brands have begun to output brand new products. Although they are also micro cars, their "positioning" has quietly changed after packaging the shell and product concept, and it has entered the market of young consumers well. This "leader" is Hongguang MINI EV. Once it was launched, it quickly became popular across the country.
Of course, under this background, there are also car companies that have always maintained their "original intentions" and insisted on their "hard work" on their own land. They did not regulate on product . Obviously, the market is fair and its sales are not satisfactory. However, it is surprising that despite such a sluggish sales, it continues to launch new models this year, which is Changhe Bei Douxing!
According to relevant information, Changhe Beidouxing has only 268 sales this year. If this data is placed in the current micro-car market, it is not enough to see. So what exactly is the reason that makes Changhe Beidouxing, which is struggling, still have the courage to stand on the market and "gone"?
0,000 flowers, one of the only ones is
First of all, the explosion of the new energy vehicle market has made almost all car companies "surrender" to the full temptation of electric vehicles in front of micro cars! Seeing Hongguang MINI EV's strong breakthrough, many car companies began to follow suit, with very few oil cars retaining their original intentions. Or, oil cars in the microcar market should not even exist in the current environment, and Changhe Beidouxing became that exception, with a confident attitude of lotus being out of the mud!
However, it will not be known how many years it can last, because from the current product layout, Changhe Beidouxing has been much streamlined. From the three models of 2018 to two models of 2020, it has become only one model now. Its price (469,999,000 yuan), compared with the previous pricing, has also remained in the middle. Although its pricing is not high, it is difficult to break through sales!
Product positioning is different. New energy is popular. I am not afraid of
If you compare Changhe Beidouxing with the current new car-making forces, you will find a very interesting phenomenon, that is, they are actually irrelevant.
is based on product positioning. Mini cars similar to Hongguang MINI EV, almost all take the route of young and cute. The audience is mostly young people who have just left the society. From the appearance design of Changhe Beidouxing, it is destined to be a pragmatic model, so its audience can only be simple ordinary people!
This may be the fundamental reason why the Beidouxing in Changhe has always existed, but to be honest, it is definitely impossible to have the strong rise of new energy micro cars have no impact on them. Why?
Market Choice It is difficult to break the deadlock without fear.
is a very simple problem. In terms of energy replenishment, new energy microcars can only be charged, and it needs to be refueled. According to the official fuel consumption data, the fuel consumption of its 2023 model is not low, and the fuel consumption per 100 kilometers has reached 6.3L. The key is its 1.4L engine, and the maximum horsepower of is only 97 horsepower, so there is almost no big advantage! However, in terms of length, width and height of the car body, its advantages are still great, and its 5-door and 5-seater also symbolizes its practicality.
Although it still has unique advantages in comparison, it is actually difficult for the future market to continue to move forward. It is estimated that in the end, it will only be the "eternal masterpiece" in the fuel field in the microcar market!
"The above pictures are all Beidouxing 2020 models, and some pictures are from the Emperor of the Car. If there is any infringement, please delete it if you contact us!"
