But looking at the sales rankings, Chery Big Ant has been in a dismal state, selling more than 800 vehicles in 2021, and at the beginning of 2022, the sales volume in the first quarter was only more than 100 vehicles. This achievement is a bit puzzled. Why don’t consumers buy it if car companies work so hard?
Chery's fuel car's appearance is too plain, just seeking stability but not stunning, which is not in line with the appetite of young people. However, Big Ants are different. The appearance is very personalized, the body size is 4630*1910*1655mm, the wheelbase is 2830mm, the body and space are sufficient, the front face is very layered, and the split headlights are layered.
Chery Big Ant's front face design is very personal, but too personal. As long as a few people who like this style find it cool, most consumers still think it is ugly, so the purpose of attracting consumers by relying on their appearance is definitely not achieved.
interior is not bad, with dual 12.3-inch integrated screen, and the technological atmosphere is not prominent or backward among domestic pure electric mid-size SUVs. It is definitely capable of meeting the needs of most users.
The seat material and the center console are clad in leather materials, which have a good touch and a high-end feel.
power, Big Ant is equipped with a drive motor with a power of 150 kilowatts, matching a battery pack with a battery energy of 70.1 kilowatt-hours, and a range of 510 kilometers.
all-aluminum body meets the requirements of lightweight and improves safety. The collision protection effect of this car can be increased by 30%-50%. In the new energy market, few car companies use all-aluminum body.
Speaking of the reasons for the poor sales, I would like to say my own opinion. The appearance is too personalized and does not meet the public aesthetics. The technological configuration is not high or low, so it is difficult to form competitiveness. The space performance and range are not outstanding in the same level. Only the all-aluminum body is the strength, but the publicity in this regard is not enough. Many consumers do not know it, which means "going around in the night".
What do you think about Chery Big Ant? Welcome to the comment section to see you all the time!
