Previously, Tesla revealed that it would use BYD battery technology, but unexpectedly, it was taken the lead by Toyota .
days ago, Toyota's second domestic bZ series model - bZ3, was officially launched. As a pure electric mid-size sedan under Toyota, the new car is built on the e-TNGA platform, uses BYD's motor and battery, and the range will exceed 600km, and is expected to be launched within the year.
In fact, Toyota and Trumpchi have previously cooperated in the new energy field and launched the compact pure electric sedan Toyota iA5, but since the product does not have many highlights, the market presence is relatively low. For Toyota, it is not good to make a breakthrough in the new energy path.
This time the arrival of bZ3, as a strong combination product, Toyota × BYD not only gave it a gimmick that can be used as a topic of conversation, but also gave it excellent quality and a reliable power system. It is a win-win result for both Toyota and BYD.
e-TNGA platform is built. Toyota's real pure electric car
Compared with the previous iA5, bZ3 built on the e-TNGA platform is a real pure electric car. From the design point of view, you can see many bZ4X models, with rich lines and multi-graphic design, which looks very technological. In terms of size, the new car has a length, width and height of 4725/1835/1475mm, and the wheelbase is 2880mm, which has obvious household properties. The interior of
looks very familiar. The central control area adopts a personalized "digital island" design. The vertical large screen is very eye-catching. It combines multiple functions and supports technical interconnection functions such as voice control, wireless charging, and car-machine interconnection. In addition, the knob-shaped gear shifting mechanism looks very technological and conforms to the current design trend. Although it doesn't seem to be experienced overall, it is indeed a big improvement for Toyota.
As for the core power system, the battery and motor of bZ3 are provided by BYD's Fudi . The battery uses lithium iron phosphate battery and is equipped with a rear single motor. Its maximum power is available in two options: 135 kilowatts and 180 kilowatts. In terms of battery life, the official said it will exceed 600km. With the Toyota e-TNGA platform, I believe that the control performance will not disappoint everyone.
has many competitors. Can Toyota bZ3 break through the siege?
In fact, whether in terms of positioning or size, Tesla Model 3 is undoubtedly the most direct competitor. What’s more interesting is that Tesla has just made a wave of “official reductions”, with the highest reduction of Model 3 of Model 3, and the price range is adjusted to 265,900-349,900 yuan, and it is not guaranteed to drop in the later period.
From the perspective of market sales, Model 3 after the "official reduction" will inevitably usher in a small climax. For the Toyota bZ3, its pricing is crucial. If the price is set to be high and there is no future, the market sales will probably end up bleak; but if the price is set to be low, there will be no future, and it will not be that meaningful to Toyota.
In addition, BYD Han and Hai Seal, which have a certain "blood relationship" relationship with bZ3, will naturally inevitably compete in the future. From the current perspective, the market performance of these two cars is very good. The price of seals is 209,800-286,800 yuan, which means that the price of bZ3 is likely to be lower than that of seals, otherwise where will Toyota face be? But it can't be too expensive. I personally think that the main sales price range may be more suitable for around 250,000-300,000 yuan.
was written at the end
In fact, when bZ3 was just released, there were mixed debates on the Internet. Some people said that Toyota had figured it out; while others said that this approach made Toyota "deprecise". In my opinion, there should not be such an extreme contempt chain between brands. After all, learning from strengths and weaknesses is the core of long-term development. Finally, I hope that Toyota bZ3 can bring a new look to Toyota electrification.
