Great Wall Motor , the former top three independent brands, Chery Automobile, was once the leader of independent brands. Now in China, it feels like a brother in trouble.
Great Wall Motors' sales have fallen out of the top three of its own brands. Moreover, Weipai, which has impacted the high-end market, has sold only about 3,000 units, and the exploration of high-end market has almost failed. In terms of new energy, DHT hybrid models have poor sales, and Ora is limited to female users, and there is almost no layout in the male pure electric market.
The overseas sales of Chery have been rising steadily, but domestic sales have declined significantly, and they rely heavily on pure electric cars below 100,000 yuan to increase sales figures, and have almost made no achievements in high-end hybrid and electric models. According to the data of
, in September this year, Great Wall Motors sold 93,600 vehicles , a year-on-year decrease of 6.38%, of which 10,300 new energy vehicles were sold, a year-on-year decrease of 18.8%. From January to September this year, Great Wall Motors sold a total of 802,300 vehicles, a year-on-year decrease of 9.25%.
Among them, 18,837 units overseas sales and 74,805 units domestic sales, of which 17,111 units were sold. Excluding pickup truck sales, in terms of domestic passenger car sales, Great Wall Motors has only achieved 57,694 units.
points in terms of brands, there are 53,960 Haval brands, 2,354 WEY brands, 17,111 Great Wall pickup trucks, 7,605 Ürän brand, and 12,612 tank brands. The tank brand is Weiyi positive growth brand. The sales volumes of the above brands include export sales.
htmlIn September, Chery Group sold 145,380 cars, increased 92.1% year-on-year, including various sub-brands of Chery Group, subdivided into brands. Chery Auto sold 112,980 cars in September, Xingtu Auto sold 7,840 cars in September, and Jietu car sold 19,018 cars in September. As the main sales brand of Chery Automobile, the Chery brand sales from January to September were 679,863 vehicles.
However, nearly half of the sales of the Chery brand are contributed by overseas markets. From January to September, Chery's export sales reached 350,000 vehicles, accounting for almost half of them. In September, Chery Automobile's export sales volume was 51,000, second only to SAIC's 76,000, ranking second in domestic cars.
In terms of domestic passenger cars, in September, Chery Auto's sales were about 94,000 vehicles. Among them, Chery Little Ant and Chery QQ Ice Cream contributed a total of about 17,800 vehicles. Jetour Motor sold 19,018 units in September. The sales of Tiggo series are about 23,000 vehicles. Chery's biggest problem is that it lacks high-end models that have increased in volume, whether in the new energy or fuel vehicles field.
. Although overseas sales have been rising steadily, most of Chery’s entry is economic underdeveloped countries , which also relies on low prices to attract local consumers. There is a certain gap between the quality and quantity of exports and SAIC MG. The official price of Xingtu brand family flagship SUV Lanyue (VX), launched in Russia, is 3.0699,000-3599,900 ruble (equivalent to about 267,000-313,100 yuan), which is close to the starting price of Haval Big Dog in Russia.
Therefore, Great Wall and Chery have their own problems at present. The problem with Great Wall Motors is that sales have almost declined across the board, high-end cannot be increased, and the dominance of SUV models with volume has decreased. Off-road models and pickup trucks are relatively niche and difficult to support sales. The problem with Chery is that although overseas sales are growing rapidly, they are mostly obtained by low prices, making it difficult to occupy the markets of developed countries. Domestic sales are lukewarm. In terms of new energy, there is almost no achievements in high-end models, and sales are highly dependent on entry-level models with a price of less than 100,000 yuan.
