According to the latest retail sales statistics of the Automobile Market Research Branch of the China Automobile Dealers Association (CSPAC) , the domestic narrow passenger car market sales reached 1.922 million units in September, increased by 221.5% year-on-year, 2.8% month-on-month; the cumulative sales from January to September were 14.875 million units, a year-on-year increase of 2.4%.
Among them, the monthly sales of sedan models in September this year were 981,000 units, a year-on-year increase of 28.2%, and a month-on-month increase of 3.4%; the monthly sales of SUV models in September were 852,000 units, a year-on-year increase of 16.2%, and a month-on-month increase of 1.9%; the monthly sales of MPV models in September were 89,000 new cars, a year-on-year increase of 6.4%, and a month-on-month increase of 3.8%. In addition, the sales of new cars in September were 611,000 units, a significant increase of 82.9% year-on-year and 15.4% month-on-month. Overall, the overall development of China's automobile market in September this year was still positive.
In the first three quarters, the cumulative sales of sedan products reached 7.423 million units, a year-on-year increase of 5.1%; the cumulative sales of SUV series models were 6.764 million units, a slight increase of 1.8% year-on-year; in addition, new energy products achieved even better performance in the first three quarters of this year, with cumulative sales reaching 3.877 million units, a significant increase of 113.2% year-on-year. As for MPV products, the cumulative sales of MPV products in the first three quarters of this year were only 688,000 units, a decrease of 15.1% compared with the same period last year.
Monthly manufacturer sales, only one of them had a monthly sales of more than 200,000 new cars in September this year, which is BYD Auto . The brand's monthly sales of new cars in September were 200,973 units, a significant increase of 153% year-on-year, accounting for 8.8% of the total market sales. The ability of BYD to achieve such excellent results is inseparable from its perfect product layout.
In the first nine months, FAW-Volkswagen Group still ranked first, which owns three major brands: Volkswagen, Jetta , and Audi . In addition, Volkswagen and Audi brand series models are also highly recognized in the market, accounting for 8.2% of the market share. The second-ranked brand is BYD. Thanks to the launch of its Royal Dynasty series and marine series products, it is reasonable to achieve such results. In summary, BYD's technological breakthroughs in the fields of batteries, motors and electronic control are one of the important factors that are highly recognized by consumers.
Looking at the detailed perspective, BYD Qin family ranked second in a single month in September, with a significant increase of 49.7% year-on-year. The sales of new cars in BYD Han in September were 31,336 units, a year-on-year increase of 206.5%. In addition, the newly launched Dolphin sold 24,855 new cars in September in a single month, an increase of 733.5% compared with the same period last year, adding a strong mark to BYD's sales dominance in September.
In the first nine months, sedan products were still dominated by Nissan Sylphy, with cumulative new car sales in the first three quarters reaching 326,023 units, but compared with the same period last year, a decrease of 13.8%. The second-ranked Hongguang MINIEV has a monthly sales of 297,063 units, an increase of 15.7% over last year. For MINIEV, there is currently no direct competitor in the market. The cute appearance design and good cost-effectiveness have attracted the favor of many young consumers.
It is worth noting that many popular cars such as New Lavida , Corolla , New Bora, Sagitar , Leiling , Yidong, BMW 3 Series and other heavyweight cars declined to varying degrees in the first three quarters of this year. Analyzing the reasons, such as Lavida , Bora, Sagitar, etc., due to technical backwardness, they have gradually become less recognized by consumers. If the above models want to return to their peak moments, we still look forward to whether their replacement products can bring us surprises.
Let’s talk about the SUV field, Tesla Model Y still ranks first, with sales of 46,694 vehicles in September achieving a year-on-year growth of 41.4%. As an overseas pure electric vehicle brand that entered the Chinese market earlier, it has accumulated a certain user group in the market. However, with the continuous launch of new energy vehicles in China and the continuous iteration of new car-making forces and new products, the future development of Tesla in the Chinese market is still unknown.
In addition, from the above table, among the top 15 SUV rankings in September, Chinese brand models cover five models: BYD Song , Haval H6, BYD Yuan PLUS, BYD Tang , and Aion Y, accounting for one-third of the top 15, so it is not difficult to see that Chinese brand models are becoming more and more recognized by consumers.
In the first three quarters, BYD Song Family ranked first in the SUV sales rankings, achieving a significant increase of 119.8% year-on-year with 288,768 units. The second-ranked Tesla Model Y sold 219,112 units in a single month from January to September, a significant increase of 135.8% year-on-year. It is worth noting that Tesla Model Y is a single product model, and BYD Song is a series family, including several different versions of fuel, hybrid and pure electric. So it is not difficult to see that Tesla has an absolute position in the field of Chinese SUV models.
To talk about Chinese brands, in addition to BYD Song, Haval H6 and Changan CS75 sales declined in the first three quarters, Changan CS55 and BYD Yuan PLUS have achieved good sales performance. Speaking of the decline in sales of the National God Car Haval H6, although it has just undergone the third replacement, compared with the fuel, hybrid and pure electric versions launched by BYD brand models, the product power is not very rich. Fortunately, Haval H6 launched a new PHEV version on September 28 this year, and its sales performance in the fourth quarter is still worth looking forward to.
In the field of MPV products, the sales of Buick GL8 in September accounted for the first place on the list, with sales of 14,952 vehicles per month increasing by 46.8% compared with the same period last year. The sales of Shenche Wuling Hongguang in a single month fell by 38.8% compared with the same period last year. Although Wuling Hongguang's sales declined significantly last month, we cannot forget its glorious moments.
In addition, in the top 15 sales rankings of MPV models in September, Chinese brand models include Wuling Hongguang, Trumpchi M8, Wuling Jiachen, Trumpchi M6, Fengxing Lingzhi, Pentium NAT, Chase G50 and Maple Leaf 80V, accounting for more than half. This also shows that the current demand for MPV models in the Chinese market is mainly commercial use. Pure home MPVs are still mainly popular first-line MPVs such as Buick GL8, Sina , and Odyssey .
The sales data of MPVs in the first nine months can be clearly seen that the sales of MPV models in major brands have declined one after another. The cumulative sales of Buick GL8 from January to September this year were 97,399 units, a year-on-year increase of -20.9%; Trumpchi M8 sales were 45,395 units, a year-on-year increase of -9.3%; Odyssey sales were 32,843 units, a year-on-year increase of -9.7%; Elysen HTML sales in 21-September 25,821 units, a year-on-year increase of -32.7%.
In terms of high-end models, judging from the sales data from September and January to September, the overall market is still dominated by BBA. Among them, BMW 3 Series, BMW 5 Series , Mercedes-Benz E-Class , Audi A4 , Audi A6 , Mercedes-Benz C-Class are still very popular in the market, and the sales of most models continue to rise in September. It is also worth noting that the sales performance of NIO ET7 this year is quite eye-catching. Since its launch this year, it has sold 15,493 car washes. So it has to be said that the NIO brand is quite successful among a number of new car-making forces.
The high-end SUV market is still the Tesla Model Y that dominated the September single month and the first three quarters, and sales are also continuing to rise. Mercedes-Benz GLC, Audi Q5 and BMW X3 also achieved good sales data in September. However, in the first three quarters, BMW X3's sales declined slightly. The reason may be that the iD7 car system that was previously exposed has had some impact. On the other hand, complaints about product burning oil, physical objects and publicity are all one of the important factors that have caused the decline in BMW X3 sales.
In January-September, BMW X3, Volvo XC60, Mercedes-Benz GLB Volkswagen Touron, and Cadillac XT5 saw sales declines to varying degrees due to factors such as product quality problems, cost-effectiveness, reputation problems or market competitiveness. Among them, Volkswagen Touran had the most serious decline, reaching 29.8%.
Summary: Overall, the domestic automobile market in China is still in an unstable stage of development. Affected by various factors, the Golden September and Silver October has not mobilized consumers' enthusiasm for buying cars too much. In the next fourth quarter, Chinese brand car companies should develop steadily, promote their existing advantages, and show their strengths in the new energy field. With the rapid iteration and development of Chinese brand cars, it is obvious that joint venture brand car companies are not having a good time this year. The sales of some popular models have declined to varying degrees and have gradually been surpassed by Chinese brands of the same level. Therefore, for joint venture brand car companies, the biggest competitors are not only the same level as their benchmark joint venture models, but also Chinese brand cars move side by side.
