Buffett once said: When the tide fades, I know who is swimming naked!
The wave of smart pure electric that has exploded in recent years has made China's new energy vehicle market grow wildly. No one would have thought that due to the comprehensive factors such as the recession of the global economy of and the epidemic, the reshuffle came so quickly. In the high-end pure electric market, "Wei Xiaoli", who was once regarded as the vanguard of new forces in car manufacturing, has experienced serious polarization in brand evaluation. "The more difficult times are, the more you need foundation." This truth is confirmed by Zekrch , which stands on the shoulders of giants.
Zekr 001, which completed 50,000 delivery vehicles in less than one year, broke the first-year production speed record of new power brands and the first delivery record of China's high-end smart pure electric brand; monthly orders also lasted over 10,000, and the average order amount exceeded 336,000 yuan, setting a new height for the value of China's luxury pure electric brand. Especially in September, the delivery volume of 8,276 units made the Zekr 001 once again ranked first in the sales of luxury pure electric models of more than 300,000 yuan in Chinese brands.
On the occasion of the first anniversary of the delivery of Zekr 001, there is a "new height" and a "new record", which makes people have to admire the magic of "Zekr speed".
was born on the day of distress and was in the time of innovation
On April 15, 2021, the Zekr brand was officially released, and the first model - the luxury hunting coupe - Zekr 001 - also started pre-sales at the same time. At that time, it was the time for "Wei Xiaoli" to quickly consolidate its leading position. To be honest, within the limited market capacity, Zekr was not a "good luck" start.
Faced with the cruel competitive environment, Zekr showed an extremely unique open perspective. The "prominent family background" brings the strong industrial foundation and global resource integration capabilities accumulated over 36 years. However, this new brand without any historical burden did not follow the old path, but instead opened up the "third track" of China's high-end pure electric brand through innovative business models. The unique path also allows Zekr, which has traditional car manufacturing heritage to attract a lot of popularity since its release.
Thanks to the advanced nature of SEA's vast architecture and top hardware pre-embedding strategy, the Zekr 001 has opened up a pure electric high-performance experience for users that is better than traditional fuel vehicles on the basis of forward-looking intelligent technology, and the chassis, control and other chassis are highly praised. In addition, the 6 major versions of OTA upgrades and several minor versions of technical iterations have further improved the user's travel experience and made people's expectations of pure electric cars return to the essence of travel, that is, to enjoy more extreme driving.
has been ranked first in the performance rankings of domestic new energy vehicles for a long time, creating two Guinness World records: [ electric vehicle fastest drifting speed 207.996km/h] and [electric vehicle fastest 49.05s]. Zekr 001 has shown people the high-performance potential of pure electric vehicles step by step. Especially on the day of the EcKr evolution, Congcong announced that he would spend more than 300 million yuan to upgrade the new generation of smart cockpits for users for free, and the attention of Zekr was directly overwhelming.
How popular can a model be? The value retention rate is best reflected. In the "2022·Q3 China Automobile Retention Rate Ranking" jointly produced by the Automobile Finance and Retention Rate Research Committee and Blueprint Price, Zekr 001 directly surpassed brands such as Tesla , Porsche , and became the top of the global brand pure electric sedan 1 year-on-year retention rate list.
The user relationship in the new era needs to be adapted to local conditions
For automobile brands, Guangpu Network is the most direct way to increase user contacts. Zekr did not sell cars in a way that 4S stores are all over the country, but started a direct sales transaction. The strong system advantage lies in the fact that it has more than 200 offline stores nationwide. Consider the essence of service with the "user-oriented" nature, and the social and co-creation elements incorporated in the store also make this place a center for users' leisure, contact and co-creation. It is precisely these ingenious ideas that Zekr can lead the trend of the times and establish a more friendly and sticky connection with users.
For users in different regions, Zeikr will adopt the "high-end" model to build stores for local consumers. In addition to highlighting the brand's trendy and technological attributes, the store location selection and interior soft furnishings are also very exquisite.You can always capture the characteristics and cultural style of this city. It can be a coastal style, a Sichuan-Shu culture, or a Beijing-style fashion. These characteristics of
are also condensed into a cup of urban special drinks, making people feel warm. In the imperial capital, the sweet and sour taste of hawthorn itself is combined with cold brew coffee , and the "red makeup fruit" created by traditional Beijing jasmine tea is sweet and sour, delicious and appetizing. In Xiamen , the "white jade egret shadow" created by integrating the white jade-like longan and the Anxi oolong tea in southern Fujian are fragrant. Every store of Zekr can clearly convey the brand concept to every visitor. The quickly laid down-line direct stores also indirectly reflect people's love for the Zekr brand.
As delivery continues to speed up, the speed of Zekrch has also begun to be staged in different scenarios. The rapidly expanding Zekr Energy has made a national layout of more than 540 stations in 100 cities, breaking the record for self-built website speed of domestic electric vehicle brands. In addition, the service network has covered 31 provinces and 208 cities across the country, providing after-sales service guarantees to more than 50,000 users across the country, creating a benchmark service ecosystem.
It can be said that in the current new energy battlefield, Zekr is an extremely special one. It not only refreshes people's cognition with records, but also uses trendy concepts to create an irreplicable moat. Standing on the shoulders of giants, Zekr also has greater capital to deal with the changes of the times and has more sufficient ability to ensure users' travel. These will also allow Zekr to run longer on the "third track".
