In the past September, the monthly sales of BYD passenger car exceeded 200,000 for the first time, firmly ranked first in the world with a score of 200,973, and its models have also set a new sales record. Among them, the sales of the "new pure electric species" dolphins once again exceeded 20,000, with cumulative sales of more than 150,000 vehicles, continuing to dominate the A0 and 100,000 pure electric markets.
The new energy vehicle market is booming, and the strength of the "branded" dolphins is out of the circle
Due to the restrictions on fuel vehicle indicators and insufficient product competitiveness, more and more consumers are joining the ranks of purchasing new energy vehicles. Statistics show that in September 2022, a total of 675,000 new energy passenger cars were wholesale, with increasing by 94.9% year-on-year and 6.2% month-on-month. The penetration rate of reached 29.4%, an increase of nearly 14 percentage points compared with 2021. Among them, the wholesale sales of A0-level wholesale vehicles accounted for 20% of the pure electric market. The sales volume of the 100,000-200,000 market segment reached 44%, an increase of 8 percentage points from September last year, a significant increase.
They bought not only "carriage tools", but also hoped to be a car that was beautiful, fun and easy to drive, personalized, safe and practical.
, which is positioned as a "100,000-level pure electric quality", is superior to its peers in terms of quality, safety, comfort, and personalization. It meets people's deeper car needs with its benchmark product strength. This is the core reason why the dolphin gained 150,000 car owners in one year after it was launched.
e platform 3.0 technology empowers Dolphin's full-body real kung fu
supports Dolphin's "boutique" positioning, and is BYD's leading technical strength in the field of new energy. As the first model of e-platform 3.0, Dolphin has solved the pain points and difficulties that plague new energy vehicle users with the technology empowerment of the exclusive platform of pure electric vehicles, allowing users to enjoy exquisite travel.
8-in-1 electric powertrain and heat pump system make dolphins have both efficient travel and driving pleasure, with lower power consumption and more guaranteed low-temperature driving endurance. Dolphin is equipped with the industry-leading blade battery , and is equipped with a complete active and passive security configuration to provide users with the most direct security protection. The Dolphin has a highly flexible power layout, and the wheelbase of 2700mm is far superior to that of the same class. It makes driving more comfortable while gaining huge space. In addition, the Dolphin is equipped with practical configurations such as NFC car keys and intelligent remote driving, making it more convenient to use the car. The VTOL mobile power station is an unexpected fun experience in the era of fuel vehicles.
has a reputation. Ocean Network's new gameplay has continued to increase sales
In addition to its benchmark product strength, good user reputation and Ocean Network's "new gameplay" also provide important support for Dolphins to continue to "dolphins" in the market segment. In the reputation page of the mainstream automotive portal website, you can often see users rating that dolphins have "strong acceleration", "good comfort", "large range", "high configuration", and "enough rear space"... These real positive reviews have also made dolphins recognized by more people, ranking first on the 80,000-120,000-120,000 pure electric hot list, and their popularity has remained unabated.
BYD Ocean Network, which belongs to the dolphins, not only has a large number of 4S stores, but also actively deploys supermarket stores and city exhibition hall , creating convenient conditions for consumers to experience dolphins up close. In addition, Ocean.com also caters to users' consumption habits and has launched a synchronous online and offline sales model, supporting online orders and offline pickups, making buying a car as convenient as online shopping.
grasp user needs, create hard-core product strength, innovative channel models, etc., let the dolphin stand out from the segmented market and become a car purchase option that consumers cannot avoid. As the first model of Ocean Network, the continuous hot sales of dolphins have also laid a good foundation for the development of Ocean Network. Looking forward to the days ahead, more users will start a new car life with the company of dolphin "cute friends".
