" EU needs to provide more incentives for its automakers to expand the production scale of pure electric vehicles, otherwise it may be snatched from market share by Chinese competitors." This passage comes from an announcement issued by the European Federation of Transportation and Environment, and the biggest booster behind this announcement is the Chinese automobile brand, especially the Chinese new energy vehicle brand.
According to data from the General Administration of Customs of China, in the first eight months of 2022, China's total automobile exports reached 1.91 million vehicles, of which 308,000 vehicles were exported in August, an increase of 6.2% month-on-month, and increased by 465% year-on-year. With this series of figures, China's automobile export volume has achieved a historic breakthrough, surpassing Germany, the traditional automobile country, for the first time, and jumping to second in the world, second only to Japan. You should know that in the context of power restrictions and market repetition in the south, this achievement is extremely precious, and the significance of car companies going overseas is even more important, highlighting that Chinese auto companies are sharing development achievements with the world and sharing development opportunities with enterprises from all over the world.
Among many Chinese automobile export brands, especially new energy vehicle brands, BYD performed outstandingly. From July to September, its new energy passenger car export volume continued to rise, with export volumes of 4,026, 5,092, and 7,736 respectively. Among them, the month-on-month growth rate of in September exceeded 50%, and the growth rate was shocking. Behind all these achievements is inseparable from BYD's overseas strategy, key technologies, etc.
Overseas strategy continues to upgrade
Overseas strategic layout has never happened overnight.2 As early as 1998, BYD established its first European branch in Netherlands , and on this basis, comprehensively promoting related matters of overseas strategy. After entering 2022, BYD further accelerated the pace of overseas market layout.
In February 2022, BYD's first global passenger car model ATTO3 (domestic Yuan PLUS), which strategically went overseas, landed in the Australian market, opening a new prelude to BYD's overseas market layout in 2022; in March, BYD and He Royal Dutch Shell Group successfully signed the global strategic cooperation agreement and equity cooperation agreement, officially opening up about 300,000 Shell charging pile usage rights in Europe to optimize the daily replenishment experience of European users. This move has also become a key measure for BYD's new energy vehicle European market promotion.
In July, BYD once again traveled across the ocean and officially announced its entry into the Japanese market. Unlike the launch of electric buses in the Japanese commercial vehicle market 7 years ago, BYD has unveiled its first launch models with Yuan PLUS, Dolphin and Seal, becoming the first Chinese private enterprise to enter the Japanese passenger car market. It will start to launch three models, SEAL, DOLPHIN and ATTO 3 to the Japanese market in January 2023; on August 8, BYD signed a cooperation agreement with Thai new energy vehicle dealer RêVER Automotive, announcing its official entry into the Thai passenger car market.
In September, on September 28, BYD also held an online European launch conference for new energy passenger cars, launching three models for the European market, including Han, Tang and Yuan PLUS. Among them, the pre-sale price of Yuan PLUS in Germany is 38,000 euros , and the pre-sale price of Han and Tang Germany is 72,000 euros. In October, this series of passenger cars were unveiled at the Paris Auto Show in France and officially launched, and delivery in many European countries simultaneously started, including Norway, Denmark, Sweden , the Netherlands, Belgium , Germany and other countries; in addition, BYD will enter the Lao , India, Mongolia and other markets in October to further optimize and upgrade overseas markets.
In fact, compared with passenger cars, BYD pure electric bus has long become the leader in the overseas market, with 50% pure electric bus market share in the UK, and its electric bus market share in Japan has reached 70%, and its pure electric bus market share in the United States has exceeded 80%. It is the only standout in the pure electric bus market, which has also created a very high reputation for BYD and laid a solid foundation for BYD to expand in the field of passenger cars.
Key technologies promote products
Many people don’t understand it. In fact, since 2009, China has been the world’s largest automobile manufacturer and sales country. China’s automobile industry has become “big”, but at the same time, the problem it faces is the vicious circle of “big but not strong”. Many core technologies are firmly in the hands of foreign investors. It is difficult for domestic auto companies to obtain key technological breakthroughs through R&D and joint ventures. In the face of overseas markets, BYD put forward the strategic slogan of “using independent technology to conquer the global market.”
As of October 2022, BYD has become the company with the most technicians in China's automobile industry. It has built self-developed and produced almost all core technologies including internal combustion engines, transmissions, , motors, power batteries, and electronic controls. From battery raw materials to automobiles, BYD has firmly grasped its core technology in its own hands. It can be said that it has truly achieved "even if the world is in a turmoil, we will remain unmoved."
As the most critical battery life and safety technology that affects electric vehicles, BYD launched the " blade battery " in 2020 through continuous integrated innovation, which opened a new era of battery technology. The battery adopts the world's first new structural design and new lamination process, with high safety, long life, long battery life and long battery life. It also passed the most demanding "needle-punch test" in the industry, and can not catch fire when pierced. In the following years, the number of lithium iron phosphate loading increased rapidly. As of December 2021, the output of lithium iron phosphate battery accounted for more than 63% of the total output of the industry.
As an electronic control component that controls the brain of the power system, it has always been an unattainable existence for major automakers. Especially in the past two years, due to the insufficient supply of chip components, many automakers have struggled, while BYD is at ease. This is mainly due to the fact that it began to develop core IGBT chips in power control as early as 2004, and successfully developed the first generation of IGBT chips in 2009, breaking the foreign technology monopoly; the new generation of IGBT6.0 chips adopt independent high-density trench gate technology, which has achieved major breakthroughs in reliability and performance compared to similar products, and is at the top level in the international field.
In addition, earlier in 2022, BYD launched its self-developed wheel-side motor technology. Compared with ordinary single motor direct drive, it is lightweight and efficient, with a feedback torque of 100%, and energy recovery can reach 40%. It not only has stronger power, but also has lower energy consumption. At the same time, it realizes that all four wheels can rotate individually, control the speed and direction, and do not interfere with each other. The interior floor of the bus equipped with this technology is low, the passage is wide, and the noise is low, which can bring passengers a more comfortable riding experience.
Kan Ge Taotao
From the early years of Japanese, Korean, European and American brands leading the Chinese market, to the current overseas expedition of China's automobiles, domestic car brands have gradually grown from following the trend of the past to the trendmakers of new energy vehicles, and have great hope of surpassing overseas car brands. Among them, BYD, as a fraction of the domestic new energy vehicle brand, is becoming an industry trend at a historical crossroads with its continuous upgrading of overseas strategies and core technologies. Whether BYD can continue to show its strengths in the overseas market and win glory for the country in the future is still worth looking forward to.
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