, the product strength of Mercedes-Benz EQE SUV is not outstanding, and the freshness of being a new car is not strong enough.
On October 16th local time in the United States, the fourth EQ series model, EQE SUV, built by Mercedes-Benz, based on the new EVA2 large pure electric architecture, completed its global debut. Before this, the domestic version of the Beijing Benz EQE SUV had completed its application with the Ministry of Industry and Information Technology. This is another global model that was declared in the Chinese market before its first launch.
With the arrival of Mercedes-Benz EQE SUV, Mercedes-Benz's layout framework for the pure electric vehicle market in the new era has been basically completed. The EQ series pure electric vehicle models it launched are significantly ahead of BMW and Audi in terms of quantity. At the same time, thanks to the newly developed large pure electric architecture of EVA2, the four pure electric vehicles, EQS, EQE, EQS SUV and the newly released EQE SUV, have also reached the current mainstream level in the industry in terms of comprehensive product performance. Obviously, in the pure electric era that has arrived, Mercedes-Benz and have taken one step ahead of BMW and Audi.
As the latest model of the Mercedes-Benz EQ series, Mercedes-Benz EQE still uses the family design language of the Mercedes-Benz EQ series, and its appearance style is basically a relationship between the nesting dolls and EQS and EQE. So this new car did not bring much surprise in terms of appearance, which is also a common problem that Mercedes-Benz has in the design of new cars in recent years: all models look too similar.
Similarly, the EQE SUV also adopts the doll-like treatment in the interior design. The entire interior design layout of the new car is almost exactly the same as that of the EQE, including the size of the large screen, the shape of the steering wheel and the air conditioner outlet, and other details are basically the same. For old Mercedes-Benz users, this nesting doll design can bring a sense of familiarity. For new users, this design that goes up and down from high-level models looks very luxurious. Obviously, Mercedes-Benz is well versed in the consumer psychology of the majority of users. So this "smart" nesting doll design is also used to meet the needs.
Mercedes-Benz EQE SUV has launched five models in advance, including three regular ones: 350+, 350 4MATIC and 500 4MATIC models. In addition, there are two high-performance models: 43 4MATIC AMG and 53 4MATIC+ AMG models. The high-end models of these models are all equipped with the Mercedes-Benz MBUX Hyperscreen system. This system includes an integrated triple screen with a display area of 56 inches. It supports functions such as smart sensing assistant, mind-reading voice assistant, OTA upgrade, vehicle networking, facial recognition, AR augmented reality navigation and other functions. In terms of size of
, according to the declaration information, the body measurements of the domestic version of Beijing Mercedes-Benz EQE SUV are: 4880/2032/1679mm and the wheelbase is 3030mm; compared with the overseas version (4863/1940/1686mm and the wheelbase is 3030mm), the body of the domestic version of Mercedes-Benz EQE SUV is longer and wider. In addition, compared with its sedan model - EQE (4934mm length and 3122mm wheelbase), the length and wheelbase of the EQE SUV are shortened. In terms of performance, the entire Mercedes-Benz EQE SUV series is equipped with an electric drive system called eATS and a ternary lithium battery pack with a capacity of 90.6 kWh. Among them, the EQE SUV 350+ model adopts a single-motor rear-drive layout, with a maximum power output of 215kW, a peak torque of 565 Nm, and a standard WLTP range of 590 kilometers; the 350 4MATIC adopts a front and rear dual motor four-wheel drive layout, with a comprehensive maximum power output of 215kW, a peak torque of 765 Nm, and a standard WLTP range of 558 kilometers; the 500 4MATIC also adopts a front and rear dual motor four-wheel drive layout, with a comprehensive maximum power output of 300kW, a peak torque of 858 Nm, and a standard WLTP range of 547 kilometers.
In addition, the maximum power output of the high-performance version of the 43 4MATIC AMG model is 350kW, the maximum power output of the 53 4MATIC+ AMG model is 505kW, and the maximum range of the two cars is: 488 kilometers and 470 kilometers respectively. In terms of charging, the Mercedes-Benz EQE SUV supports 170kW high-power fast charging, which can charge the battery from 10% to 80% in 31 minutes. In addition, the new car is equipped with air suspension, rear wheel steering and off-road driving mode.
As a medium and large pure electric SUV, the Mercedes-Benz EQE SUV can actually be regarded as a pure electric version of the Mercedes-Benz GLE. There are not many competitors on the market at present, including: BMW iX (price: 746,900-99,900 yuan), NIO ES7 (price: 468,000-548,000 yuan), and Polestar 3 (price: 880,000-1,030,000 yuan), which was just released last week.
From the perspective of comprehensive performance, the Mercedes-Benz EQE SUV just seems more attractive than the Polestar 3. Its product strength is not outstanding, and its freshness as a new car is not strong enough. Judging from the situation where Mercedes-Benz EQE sales are cold, it is not easy for Mercedes-Benz EQE SUV to make a breakthrough. After all, the current market environment and consumption logic have changed. In addition, since the application has been completed, the Beijing Mercedes-Benz EQE SUV is expected to complete its domestic debut at the Guangzhou Auto Show in November and will be launched later.
