Recently, the price of two domestic models of Tesla has been suddenly reduced, which has also led to a surge in Tesla's order volume, and it will inevitably affect the sales of other new energy vehicle brands. In order to cope with Tesla's price reduction strategy, other brands will definitely formulate corresponding preferential policies. Recently, there are rumors that AITO brands have launched a subsidy of 8,000 yuan for the final payment.
In response to this, Huawei stated that it was not a 8,000 yuan price reduction spread on the Internet, but "Since the early morning of October 24, the original financial interest subsidies, differentiated gifts and other services of various sales stores have been cancelled, and some existing car models have been purchased to provide insurance worth 8,000 yuan." At the same time, some Huawei terminal stores stated that different discounts are indeed launched according to different models, but there is no so-called "8,000 yuan off the final payment" policy.
Finally, let’s review Tesla’s recent price reduction policy. On the morning of October 24, Tesla China announced that the price reduction of domestic Model 3 and Model Y models, of which the Tesla Model 3 rear-wheel drive version dropped from 279,900 yuan to 265,900 yuan, a price reduction of 14,000 yuan; the high-performance version of Tesla Model 3 dropped from 367,900 yuan to 349,900 yuan, a price reduction of 18,000 yuan; the maximum price reduction of Tesla Model Y even reached 37,000 yuan, and the price of the rear-wheel drive version dropped to less than 300,000 yuan.
Why did Tesla suddenly reduce its price? According to Uncle Che, Tesla's Shanghai Super Factory production line upgrade project has been completed, with a production capacity increase of 30% to about 22,000 vehicles per week, which has greatly reduced the vehicle delivery cycle. At that time, some industry insiders speculated that Tesla might usher in an official price cut in October, in line with faster delivery speeds to hit a new 2022 delivery record. Of course, the reason for Tesla's price cuts is not ruled out that its independent brands have developed too fast, which makes Tesla feel a crisis, so it can increase sales through price cut strategies.
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