To explore new marketing strategies for BAW Yuanbao Automobile and expand its brand influence, the "unbe-LIVEBOX Peak Scene" exclusively sponsored by "BAW Yuanbao Automobile" bursts out Qingdao Oriental Film City . As we all know, "automotive" is the culmination of modern industry, and "rap" is a "young" and "free" street culture. When the cute "BAW Yuanbao Auto" is jointly established as the "unbe-LIVEBOX Peak Scene", what kind of energy will this cross-dimensional collision erupt?
cross-border alliance to quickly seize the market
yuanbao is aimed at young audiences, and has put a lot of effort into appearance and intelligent configuration. Since its launch, it has been well received by the market for its "intelligent and cute" design concept. However, in the face of rapid information change, new communication means, and more traffic resources in the Internet era, how to use brand advantages, product advantages, and market advantages to open up channels between products, brands and users is the key!
In recent years, with the vigorous publicity of trendy arts such as " rap " and " street dance ", the domestic market has responded quickly, setting off a new wave of popular art in China. Faced with the development trend of the younger generation of the automobile industry, BAW Yuanbao Auto has taken active action to seize the young position in advance. With the popularity of popular art traffic, it has selected music festivals that are extremely consistent with the product tone. Through classic links such as rap parties, hot street skateboards, flavored food, coffee and wine, hairstyle and other classic links, it has attracted young audiences from many aspects. With the attractiveness of content to users and the huge communication power of young groups, it has completed the connection between brands and users, and finally achieved the integration of product and efficiency and sales in both directions. The voice is multiplied with
This cross-border alliance is the two-way trip between BAW Yuanbao Auto and the Music Festival, realizing the innovation and upgrading of cooperation between the two parties. This music festival brought together young people from all over the world, with 80% of the audience aged 20-30. The liberalized and younger music festival coincided with the Yuanbao that catered to the aesthetics of young people, and jointly achieved a successful cross-border marketing . The atmosphere of the music festival is very hot. During the live display of Yuanbao Automobile, the trendy and younger design elements attracted a large number of young audiences to visit and understand, allowing more young users to understand Yuanbao's brand philosophy and core advantages more intuitively. The collaborative cooperation between Yuanbao and the music festival's different dimensions not only superimposes the brand influence and attention of both parties, but also further roots the brand concept in the young audience, playing an irreplaceable role in promoting the further promotion of Yuanbao's sales.
breaks the barriers, and the brand continues to advance
A00-level new energy vehicles, including Yuanbao, the main consumer group is young people. This joint collision between different dimensions, with music as the main body, links brands and brands, brands and users, breaks the barriers of different industries, brands and audiences, and bursts out more powerful communication power with a new marketing attitude, fully integrates the brand voice of both parties, and online and offline channels to accumulate huge popularity and information collection for Yuanbao's further publicity, and provide a strong backing for the brand's continuous advancement.
As an extremely young music festival event, it covers young people aged 15-35. This event not only accumulates the current young audience, but also lays a solid foundation for Yuanbao's next-generation publicity. It has rooted Yuanbao's brand value and brand concepts for many years and accumulated strong brand energy for long-term sustainable development. Yuanbao Auto actively tried new retail and new marketing innovations with the help of the event, seeking new ideas for brand expansion for the industry, driving the industry to explore more opportunities and growth points, and truly reflecting the responsibility and thinking height of a new brand in the industry.
BAIC Yuanbao Ningbo Fengshun Store
Sales hotline: 0574-88255900 / 0574-88255886
VIP hotline: 15191862379
Sales address: No. 458, Yageol Avenue, Haishu District, Ningbo City
After-sales service phone: 0574-87928102/Mr. Chen 15824509523
After-sales appointment/complaint phone number: 0574-87922208
Service address: No. 118 Jingyuan Road, Yinzhou District, Ningbo City
BAIC Yuanbao Ninghai Laifadian
Sales hotline: 0574-65558498
Zhejiang Province Yuelong Street Yuelong Street, Ninghai County, Ningbo City, Zhejiang Province No. 191 Xingning Middle Road
BAIC Yuanbao Yuyao Store
Sales hotline: 13305848920
No. 1199 Fengshan West Road, Yuyao City, Ningbo City, Zhejiang Province (Jiangling Auto City)
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