Under the severe market situation in 2022, Jihu reaped not only sales growth but also market attention with his superb car manufacturing technology and cross-border marketing .
A few days ago, BAIC Group released its production and operation data for the third quarter. The sales growth rate was higher than the industry average, and the operating income and total profits both increased to varying degrees. Many of its brands have increased their production and sales in succession. Among them, in the high-end new energy track, Jihu Auto has continued its upward trend for many months, with quarterly sales increasing year-on-year compared with last year, and average monthly sales increased by 42% compared with the first half of the year.
Jihu's sales growth is largely due to the deep cultivation of core technologies and win-win cooperation in the industrial chain. It is also due to its active layout of the intelligent driving track and its development strategy of transforming to high-end intelligence in the past two years.
In May this year, the new HI version of , the world's first mass-produced car equipped with HI Huawei full-stack intelligent car solution, was launched. The new car, whether it is the vehicle's size, interior material, or the intelligent and outstanding Hongmeng cockpit, reflects the luxury level. Its high-precision urban intelligent driving assistance and 800V super fast charging have further consolidated the high-end tone. In September, the new HI version of the Alpha S of the Extreme Fox entered a large-scale delivery period, which really attracted the attention of the industry and consumers.
With the continuous improvement of the development of the new energy vehicle market, new energy vehicles have developed from the past to the popularization of the current mass, especially the acceptance of high-end electric vehicles is getting higher and higher, so that major domestic manufacturers have made efforts in high-end new energy vehicles.
"Preliminary early tasters have higher requirements for technology and intelligence, but relatively lower requirements for other aspects. When the market enters the stage of general purchase, customers' needs will change a lot. Many customers emphasize the quality of the product, the control of the vehicle and other basic elements of the vehicle, and pursue the intelligence and ecology of the product." Fan Jingtao, deputy manager of BAIC Blue Valley and executive deputy general manager of BAIC New Energy , said.
In Fan Jingtao's view, the most core part of the product that wants to develop in the long run is naturally product strength. If any brand wants to develop in the long term, it needs to increase its influence in the market. This influence is not achieved through publicity, but requires the ability to gain high-quality reputation through real products and technical advantages. This is what Jihu Auto has been working hard to do.
Among them, in the field of intelligent driving, Jihu Auto's parent company, BAIC Blue Valley, has implemented intelligent driving function applications including ADAS intelligent assisted driving system, L3 level autonomous driving, intelligent driving detection, valet parking, etc. In recent years, BAIC Blue Valley has comprehensively promoted the deep integration of electrification and intelligent networking, and has successively carried out in-depth cooperation with Huawei, , Baidu , etc., to accelerate the entry into the era of artificial intelligence in the whole vehicle. In 2019, we jointly founded the "1873 Davidson Innovation Laboratory" with Huawei, jointly launched the new HI version of the Fox Alpha S, and continued to launch the HI version of the subsequent product series.
In addition, for L4+-level intelligent driving, it strengthens strategic cooperation with Baidu to . Recently, Jihu officially delivered 200 fifth-generation shared unmanned vehicles to Baidu Apollo, becoming the first car company to realize the mass delivery and commercial application of Baidu's fifth-generation shared unmanned vehicles. The new HI version of Alpha S has become the first model to realize advanced intelligent driving on urban roads in China and push it to users in a large scale.
In terms of marketing and publicity, the offline activities of many car manufacturers this year are limited due to the impact of the epidemic, and the online concert exclusively sponsored by the Jihu brand by Cui Jian , Luo Dayou and others has allowed Jihu Auto to gain huge traffic. In addition to naming these passionate concerts, Jihu also collaborated with Beijing Guoan Dream, achieving a win-win situation.
It is understood that Jihu Automobile's sales target is 40,000 vehicles. According to the plan, it will focus on increasing the production capacity of Jihu Alpha S's new HI in the second half of this year. At the same time, we will continue to deploy and operate stores nationwide, with an estimated 186 stores by the end of the year, and plans to achieve a network scale of more than 100 cities across the country by 2025.
In the product matrix, Jihu will launch two new models next year, positioned in the A+-class market segment, including SUVs and sedans. At that time, Jihu's product matrix will cover the genealogy of the four major product series from A+ to B, and there are models that cooperate with Huawei in this genealogy. With the further improvement of the product matrix, the growing extreme fox has a promising future.
