The automobile market has always had such an anchoring mentality that those who have the compact family sedan market will win the world. However, the compact family car market has always been dominated by joint venture brands. Sylphy , Lavida , and Corolla have been dominating the list for a long time, and it is difficult for domestic brand models to squeeze into the top three.
But this situation has quietly changed after BYD Qin PLUS entered the market. The popularity of models is gradually increasing, and the average monthly sales are stable at around 25,000 units. In July, the monthly sales even exceeded 30,000 units, which is completely in line with the "Xuanlangka".
So far, Qin PLUS has become a disruptor and the car that consumers cannot avoid.
Currently, Qin PLUS has two product lines: DM-i super hybrid and EV.
Among them, the official guide price range of Qin PLUS DM-i is 111,800 yuan to 165,800 yuan, while the price of Qin PLUS EV is 138,800 yuan to 175,800 yuan. In this price range, Qin PLUS is targeting users who need it.
Since they are users who need it urgently, their most basic requirement is to be worth the money. So for a compact family car, what is worth the money?
The author’s understanding is to worry-free, how can worry-free be reflected?
For Qin PLUS DM-i, its fuel consumption performance is worry-free. Even though oil prices have been lowered for several rounds, they are still much higher than the previous low. At this time, consumers' perception of fuel consumption is much higher than configuration.
, with the support of DM-i super hybrid technology, brings excellent performance of 3.8L fuel consumption per 100 kilometers, 1245 ultra-long battery life, and 7.3 seconds and 100 acceleration.
While obtaining low fuel consumption, if you buy in a limited-licensed city, such as Shanghai, you can get a green card, which is a "privilege" that joint venture brands are not able to have. Under such temptation, it is difficult not to make consumers moved.
is also under the influence of the dual support of product strength and new energy policy. Qin PLUS DM-i can not only directly solve consumers' pain points with low fuel consumption, but also gain the favor of consumers with its dragon-eye design, high configuration and green brand advantages.
For Qin PLUS EV, the high safety performance shown by blade battery makes pure electric vehicle consumers worry-free and at ease.
blade battery has previously passed the most stringent "needle puncture penetration test" that is known as the battery industry, and there is no doubt about safety.
Due to the unique process and structure of blade batteries, cycle life, internal heat dissipation performance and energy density have better performance, making it a benchmark in the industry.
What's more, the BYD Qin PLUS EV equipped with blade battery has a super long battery life of 600km, which can not only meet daily travel and transportation, but also can take a self-driving tour with the empowerment of fast charging.
Whether it is Qin PLUS DM-i or Qin PLUS EV, they all have their own characteristics due to different powertrains. But these two models have many common features in terms of technology, intelligence, space, etc.
In terms of technology and security, the central control screens of both models both provide two options: 10.1 inch and 12.8 inch. The built-in DiLink3.0 intelligent networking system, excellent interactive logic and rich third-party applications are incomparable to joint venture brand models.
In the intelligent assisted driving level, lane maintenance assistance, road traffic sign recognition, full-speed adaptive cruise and other configurations are all available. This is the effort made by the two models at the active safety level.
Secondly, whether it is Qin PLUS DM-i or Qin PLUS EV, their spatial performance has many advantages for competitors of the same level.
We still compare it with "Xunlangka". The length, width and height of Qin PLUS DM-i are 4765*1837*1495mm respectively, and the wheelbase is 2718mm. The "Xunlangka" is slightly inferior in body size and wheelbase.
For Qin PLUS EV prospects, excellent space performance, leather seats and rich comfort configuration have become the reason to buy this car.
As a rising star, Qin PLUS DM-i and Qin PLUS EV subverted the once most solid market in the automobile market, or it is a dimensionality reduction blow from new energy vehicles to fuel vehicles in the dimension of vehicle cost.
Especially in front of consumers with urgent needs, based on their extremely sensitiveness to practicality and the concept of "value for money", Qin PLUS DM-i and Qin PLUS EV have made a unique path.
On the hybrid track, BYD has overtaken the joint venture brand. At present, many manufacturers such as Geely , Great Wall, Changan , etc. are also making efforts, but for BYD, which is seizing the initiative, it can be said to be a "latecomer".
and seize the initiative. After gaining the volume first, it is easy for consumers to develop such a consumer psychology . The amount of ownership is large, so there will be more advantages in quality, after-sales service, etc.
In this way, a new round of Matthew effect will be formed again, which also makes Qin PLUS DM-i a moat for BYD in the compact sedan market.
At the same time, BYD itself has more complete technical support and supply chain layout. In addition to vehicle development and design, the production of power batteries and some battery cell production can be completed by itself, which also allows BYD to maintain a stable and relatively stable production rhythm under the trend of "chip shortage".
From the production chain to the final product implementation, BYD has already had its own gameplay, which other manufacturers cannot copy. Moreover, Qin PLUS DM-i and Qin PLUS EV have long become flagship products. They may no longer want to compete with independent brands, but instead compete with joint venture brands on the same platform.
It has always been not easy for independent brands to compete with joint venture brands. On the one hand, it is because the influence of joint venture brands is indeed strong enough. To put it down to earth, it means it is good to open it out; on the other hand, it is because at the technical level, joint venture brands are indeed superior in skills.
However, as independent brands increase R&D investment and increase innovation efforts, it is enough to complete reverse overtaking in the new energy track, and BYD is a good example.
Finally, let’s talk about Qin PLUS, accurately controlling consumer preferences, seizing market opportunities, and supporting new energy policies have all made it ride the east wind and further confirmed the old saying that the times create heroes. (Reprinted from: Electric)
