text: Original by Dongchedi Xing Qiuhong
[Original by Dongchedi Industry] It has been three months since the official announcement of the closure. Where has GAC Fick's "aftermath" work gone?
htmlOn July 18, Stellantis Group announced that it will negotiate with GAC Group to terminate the local joint venture - GAC Fick . Afterwards, the Jeep brand imported cars were distributed in China with the light asset model.
GAC Fick’s “end” countdown
Recently, Dongchedi learned from the internal employees of GAC Fiat Chrysler Sales Company that most of the employees signed the agreement before the end of September and left with N+3 compensation. Currently, there are less than 300 people in the entire company, including factories.
Guangfik was founded in 2010. Taking advantage of the consumption boom of SUVs, the advertising slogan "Not all Jeep is called Jeep" was deeply rooted in people's hearts. In 2015, the Jeep brand was produced in China, and then launched domestic Jeep models such as Liberty Light, Free Hero and Compass , which once led to the rise of GAC Fick's sales.
Jeep Free Light
After achieving annual sales of more than 200,000 vehicles in 2017, GAC Fick's sales data began to decline continuously, and by 2021, it had dropped to 20,000 vehicles. The sales volume from January to June this year was only 1,861 vehicles, and since March, the production and sales volume was either 1 or the "-" displayed. Afterwards, GAC Group negotiated with Stellantis Group to determine the closure of the joint venture.
Recently, according to foreign media reports, Stellantis Group CEO Tang Weishi (Carlos Tavares) said that it may adopt the "asset-light" model for brands such as Peugeot and Citroen , and plans to sell factories.
Shenlong Automobile denied that Stellantis will suspend production in China completely
However, the Emperor of the car learned that Shenlong Automobile's plan for the future is currently under formulation and will hold a strategic press conference to announce the new strategy. Tang Weishi's speech is an over-interpretation.
Regarding Stellantis' subsequent development in China, Dachedi will also keep an eye on it. However, are you optimistic about the future Jeep brand? Welcome to leave a message to participate in the discussion.
