The wealthy FAW , SAIC, BAIC, Dongfeng are all the "eldest sons of the Republic" and are national-level automobile manufacturers. However, the technical strength of their independent brands is actually inferior to that of a small company born in a prefecture-level city in Anhui. State-owned enterprises, this is Chery .
As we all know, in October 2018, FAW announced that it had obtained China Development Bank and other intentional credit lines, with a limit of 1.015 billion yuan! FAW once spent tens of billions of funds on research and development of the Hongqi H7, which is mainly focused on the official car market. However, the sales of the H7 were mediocre and it has been discontinued for many years.
They are all state-owned automobile manufacturers, but in the initial stage, Chery was simply the "younger brother among younger brothers" in front of the four major state-owned automobile manufacturers, FAW, BAIC, SAIC and Dongfeng.
In the late 1990s, Anhui Wuhu Chery was abandoned by FAW and SAIC one after another. However, Anhui native Yin Tongyue was unwilling to accept it. With hundreds of thousands of his own funds and team, he was valued by the then mayor of Wuhu . Acquisition became An Anhui's first automobile factory.
Many people know that the Guangben Accord was launched offline in 1999 with a price increase of 100,000, and the actual starting price was 340,000. It is difficult to find a car. The FAW Audi A6L went off the production line, with a price increase of 80,000, and the actual starting price was more than 490,000. It is still difficult to find a car. But few people know that in 1999, Chery's first car "SQR7160" rolled off the production line in Wuhu, Anhui, but it did not obtain a national sedan production license. Chery gave "20% of its shares to SAIC" to obtain vehicle production qualifications in vain , even so, the sales volume of this Chery's first mass-produced car is still very low, and it has a poor start. Therefore, it cannot be launched nationwide, and can only be sold in small areas in Anhui.
However, this small local state-owned automobile factory with a low starting point, no resources, very little capital, poor technology, and lack of a national market defeated Dongfeng, an independent brand of SAIC, FAW, BAIC, and Dongfeng in 2003. One, Qiyun, QQ, the first engine and CVT continuously variable transmission independently developed and produced by Chinese people, are all early masterpieces of Chery and have been widely recognized by the market.
Especially Chery’s independently developed engine with 100% independent intellectual property rights, it is definitely the leader in the country! No independent brand can surpass Chery. The current level of Chery's engines has reached the level of , Honda, and Ford.
As early as 2005, Chery's first self-developed QQ 0.8 three-cylinder engine , the 2.0T electronic injection engine developed in 2009, the 1.6S supercharged engine on the G5 sedan, and the 2.4L naturally aspirated engine on the Tiggo 5 The gas engine , the 2.0T engine on the four-wheel drive Tiggo flagship, and the 2.0T GDI engine on today's Xingtu Lingyun 400T are all industry leaders.
At the same time, Chery’s Wanliyang CVT gearbox has Chery’s technology as a stake, and all the research and development is done by Chery, but the place of production has been changed. Moreover, the 7-speed wet dual-clutch gearbox equipped in high-end cars of Chery and Xingtu is a 7DCT dual-clutch technology jointly developed with Getrag of Germany. It is produced in Jiangxi. Chery plays a leading role in R&D and is by no means a supporting role. I dare not say how powerful this 7-speed wet dual-clutch is, how fuel-efficient it is, and how fast it changes gears, but at least there is no quality problem, and the frustration control is even comparable to the DL381 wet dual-clutch on the Audi A6L.
and Chery 8AT automatic transmission will soon go offline. This is the first time that an independent brand has broken the patent barrier of Germany's ZF Friedrichshafen and Japan's Aisin 8AT!
Other domestically produced chassis are not qualified to compete with Chery. During the Milu test, Chery's technology more than 10 years ago could make the Qoros 5 SUV reach 82kmh. The 80,000-yuan Chery Tiggo 7P, which is the first domestic brand, can actually reach 76kmh. /h, this is an extremely powerful existence for any independent brand. Many models of , Lexus and are no match.
Chery has technology, but its sales volume for many years has not been half of Geely Changan Great Wall BYD . The reasons are nothing more than the following:
Chery designers are not online. Chery's appearance is accepted by 65% of the people and 50% of the interior level. , the configuration is not as high as that of Geely Changan Great Wall, and Xingtu 4S stores are extremely rare, why are they not sold online? It’s great to be able to buy Xingtu Lanyue and Lingyun directly at Chery 4S stores.
Chery has been the sales champion of China's independent brands from 2003 to 2012. It is the first independent car brand with annual sales of more than 500,000 vehicles. This achievement is for this company from Jiangsu, Zhejiang and Shanghai Back Garden, Nanjing Xiaodi City It is not easy for Anhui car companies in the circle.
But the good times did not last long. Starting in 2010, Chery invested heavily in the Qoros Automobile high-end brand, which failed, with very low sales, and sub-brands such as Ruilin, Kaiyi, and Karry went bankrupt or went bankrupt one after another. For resale, even the high-end Xingtu brand praised by the Chinese people today has very low sales!
Chery's annual sales from 2010 to 2020 are only about 400,000 units (excluding the Indian brand Jaguar Land Rover ). Even in 2021, the total sales of the Chery brand including export vehicles are only 656,000 units. If exports last year were 269,000 units After deducting this, the Chery brand only sold 387,000 units in my country's domestic market last year, which was actually less than the annual sales volume of the Nissan Sylphy (513,000 units).
The former king of self-owned brand technology has fallen to today’s ultra-low sales. The reason is that Chery’s brand positioning is unclear. Even the Jietu sub-brand was originally Chery's low-end and cheap brand. As a result, the design of Jietu's new car, the Dasheng, is actually more grand, business-like and upscale than the Xingtu Lingyun Lanyue.
next door why Ideal One has no technology, they are all purchased parts. As a result, it can sell 47,700 units in just 5 months. The sales volume of Ideal One can reach more than ten times that of the entire Xingtu Lan , the reason is nothing more than ideal marketing, publicity and design, understanding people's hearts.
Chery has technology but lacks marketing talents and excellent designers. However, the latest new cars such as Jietu Dasheng and Arrizo 8 give people hope for this Anhui small car state-owned enterprise.
