"Car Matrix" car review: The Korean Kia brand, known for its high cost performance, has quickly entered the market since entering China as a joint venture with Dongfeng and Jiangsu Yueda Group. As the number of imported models continues to increase, its market share has increased

"Car Matrix" car review: The Korean Kia brand, known for its high cost performance, has quickly entered the market since entering China through joint ventures with Dongfeng and Jiangsu Yueda Group . As the number of imported models continues to increase, the market The market share is increasing year by year, and the reputation is rising along with the ownership. Although some classic models such as the Sorento are not domestically produced, its design elements still appear on the Kia KX series models. With the deepening of market competition, it only took a few short years for Kia to fall from the peak to the bottom. Although Kia's shareholders in China have changed, the launch speed of new models is obviously not fast enough, and in the era of hot new energy sources At present, the lack of new energy sources, especially pure electric models, will inevitably miss great opportunities.

A special edition model of Kia’s classic model Sorento has recently been exposed on the Internet. It can be regarded as a high-end version of Sorento. The exterior design focuses on a black design style. It provides three power configurations: fuel version, hybrid version and plug-in hybrid version. It also provides Panoramic sunroof, head-up display , electric tailgate , blind spot monitoring, parking assist, panoramic image, 12-speaker Bose audio, wireless charging, Nappa leather interior, 10-way electric adjustment of the driver's seat, seat memory, front Row heating and ventilation/rear seat heating and other functional configurations.

Sorento, positioned as a mid-sized SUV, still retains the Peter Hillier "tiger roar" design elements. Compared with the previous generation model, it is obviously more urban SUV. The Sorento special edition with Kia's new LOGO further highlights Kia. We need to ask the market for determination in sales. If this model can be produced in China, it may bring a certain amount of traffic. After all, at this stage, Kia Pacific needs a "rescue" tool to regain brand confidence, and the Sorento special edition may be able to "fulfill" the high-end configuration. Success comes with sincerity. Do you recognize it?

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