BYD html announced in April that it would cease production of fuel vehicles. This news stirred up waves. At that time, many professionals predicted that there may be major changes in the global automotive field. As the world's first traditional car company to stop producing fuel vehicles, BYD is by no means the last person on this road, although it is the first to try it out.
It has only been about three months, Audi has also released news about ordinary fuel vehicles. Recently, Audi CEO Markus Duesmann publicly stated in interviews with foreign media that Audi has already planned its future direction.
That is, in 2026, Audi company will only provide electric cars on the market. Before 2035, all Audi models will be changed to pure electric vehicles, and at that time they will also be EU Time for a complete ban on fuel vehicles.
This news is not unimportant, because 2026 is already around the corner. In other words, in about four years, Audi will no longer produce fuel vehicles. But everyone knows that Audi is most proud of its fuel vehicles, which is also the cornerstone of its status as a global first-tier luxury car brand.
Where does Audi have the confidence to transform into a pure electric vehicle manufacturer in about four years? Let's take a look at Audi's recent actions and analyze why Audi does what it does.
On June 23 this year, Audi FAW New Energy Vehicle Co., Ltd. held a groundbreaking ceremony in Changchun. Audi officials stated that they have invested a total of 2.6 billion euros in this project and are expected to produce about 150,000 cars per year. The specific investment time has also been clearly announced and will be launched in 2024.
It seems that Audi is still very determined to transform into the field of pure electric vehicles. However, based on recent market performance, Audi's pure electric vehicle market does not seem to be very optimistic.
From January to May this year, Audi's sales of pure electric vehicles were only 1,316 units, which is still far behind even "Wei Xiaoli".
So what is the reason that forced Audi to transform into a pure electric vehicle manufacturer in such a short period of time? Generally speaking, there are two reasons.
First, the development of pure electric vehicles is a trend.
Various countries have increasingly strict restrictions on the displacement of fuel vehicles. With the impact of the epidemic, oil prices have continued to rise, and the cost of using fuel vehicles has increased significantly. Before new energy vehicles became popular, pure electric vehicles were the best choice on the market.
Second, the status of Audi cars is declining day by day.
Audi is as famous as BMW Mercedes-Benz, and they are both first-tier luxury car brands in the world. But judging from the sales volume in recent years, Audi has become the last one in the BBA.
Judging from the sales of the three major BBA car companies last year, Audi's sales were only 701,000 units, a year-on-year decrease of 3.6%, ranking third. Audi has held this third place for three consecutive years.
As of May this year, Audi’s sales have once again been at the bottom. BMW has 589,000 vehicles, Mercedes-Benz has 512,000 vehicles, and Audi has only 438,000 vehicles. The data are very different.
In addition to sales volume, Audi's transaction price is also the lowest among BBA. What was once a first-tier luxury car brand is now getting closer and closer to Lexus, Volvo, and Lexus.
Perhaps it is these two factors that forced Audi to quickly transform and seek new breakthrough points. After all, being first in the market is also very important. I don’t know what you think?
