really cannot underestimate the current new car-making forces!
In the minds of many people, the best-selling new car-making force at present is Ideal. Brands such as Xpeng, Nio, and Nezha have quite good market influence, and they are far behind in terms of sales. It far exceeds many traditional brands and is highly recognized. But in addition to these new power brands that everyone is familiar with, there is another one that we have to ignore, and that is Gaohe Automobile .
When you first hear about Gaohe Automobile, you may not be familiar with it, and even many consumers have never heard of it, but it can be regarded as the best-selling luxury pure electric car with more than 500,000 yuan. Take the sales volume in May this year. The sales volume of HiPhi X reached 369 units, surpassing the Hongqi E-HS9, Mercedes-Benz EQC, Porsche Taycan and Audi e-tron and other luxury pure electric vehicles, firmly sitting on the sales volume. in the championship position.
Frankly speaking, the sales data of more than 300 units is actually not worth mentioning in the entire automobile market, and is even a little bad. But what you need to know is that HiPhi X is currently the most expensive among domestic brands. The average transaction price of pure electrical products produced and sold is nearly 700,000 yuan. Looking at it this way, it is not easy to achieve monthly sales of more than 300 units, which is enough to show that consumers have higher recognition of it than pure electric vehicles launched by traditional luxury brands.
Now, in order to further expand the market, Gaohe has launched its second mass-produced car - Gaohe HiPhi Z. The price range of the new car is expected to be between 600,000 and 800,000, which is about the same as the price of the first product. Large and will be delivered within the year.
Judging from the appearance, the design of HiPhi Z looks bolder than the first model. The front face uses a hood air inlet that is only found in supercars and off-road vehicles. The breathing scale grille has an active The opening and closing function is divided into edges and corners as a whole, which looks very aggressive.
In terms of size, the length, width and height of HiPhi Z are 5036/2018/1439mm respectively, and the wheelbase reaches 3150mm. At the same time, like the Gaohe HiPhi
The interior design is also very bold and innovative. The new car does not provide an instrument panel, but uses a dual-screen design of HUD and a central control screen. What’s more interesting is that the large central control screen of HiPhi Z can be rotated 90°, and it is supported by a mechanical arm at the rear, which can make more dimensional movements, which makes it feel a bit fancy.
In terms of power, it is reported that HiPhi Z will be equipped with a battery pack with a capacity of 120kwh and a CLTC comprehensive operating range of 705 kilometers. In addition, the new car is equipped with an all-aluminum double-wishbone front suspension and a multi-link rear suspension. It will also be equipped with air suspension, CDC electromagnetic suspension , dynamic chassis control system and other configurations only found in luxury cars.
Overall, HiPhi Z still has a lot to offer, with technology and design being its highlights. But can such a high selling price really support it to go further? As we all know, the last such expensive new brand Qiantu K50 has been discontinued. It is inevitable that everyone will worry about the future of Gaohe HiPhi Z.
According to data, the cumulative sales volume of Gaohe in 2021 will be 4,237 vehicles, and the cumulative sales volume from January to May 2022 will be 2,049 vehicles. If you just rely on monthly sales of a few hundred units, it will probably be difficult to survive. After all, whether it is automobile production, parts supply, production bases, sales channels, after-sales maintenance, etc., a lot of manpower and material resources need to be invested, and the corresponding Even with a huge capital investment, wouldn’t Gaohe have made a loss-making business?
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