In the past year, when we talk about French cars, we can always think of Dongfeng Citroen Versailles C5 X at the first time. On the one hand, the Versailles C5 X is indeed cost-effective, and on the other hand, it also proves that this model is popular in the terminal market. On September 23, 2021, the Dongfeng Citroen Versailles C5 X was officially launched, launching four models, with a price range of 143,700-186,700 yuan. One year after its launch, the popularity of Versailles C5 X remains unchanged at the time, and it is still booming in the B-class car market.
It has to be said that the appeal of French cars in the Chinese passenger car market is far from 10 years ago, and Dongfeng Citroen has also been committed to recreating the brand glory. And at this moment, the Versailles C5 X was launched with the heavy responsibility of reviving the brand. It must be mentioned that the launch of Versailles C5 X not only brought high sales to the Dongfeng Citroen brand, but also greatly improved the image of French cars in the minds of Chinese consumers. Versailles has also become a popular model among B-class cars.
From a product perspective, the hot sale of Dongfeng Citroen Versailles C5 X is actually understandable. In terms of model and price, Versailles C5 X is positioned as a B-class car, but the price is quite affordable. It has lost its halo of joint venture brand, with a price range of RMB 143,700-186,700.
Not only that, Versailles C5 X also achieved the level of having no one, having no one, and having someone, and being better. Dongfeng Citroen shouted the slogan of "Good-out is the best" to highlight the price advantage of Versailles C5 X. In fact, the configuration of the entry-level model of Versailles C5 X has also reached a higher level in the same level. Its entry-level model is available in an extraordinary version, and it is equipped with 19-inch aluminum alloy wheels, reverse image, panoramic sunroof, active closed air intake grille, 6-way electric adjustment of the main and co-driver seat, 8-speaker audio system, and rain-induced wipers. In addition, there are automatic partition air conditioning, full LED headlights, automatic headlights, cruise control, and soft and hard suspension adjustment, etc. The upward configuration of
is richer. For example, to the previous configuration, the extraordinary version, the price increased by only 15,000 yuan, and there are 15 upgrades to the configuration. Among them, the full-speed adaptive cruise, adaptive high and low beam adjustment, and 10-way electric adjustment of the main and co-pilot drivers are almost difficult to see within the 200,000-level models. Dongfeng Citroen has shown sincerity, and the configuration of Versailles C5 X is indeed both high and precise, and the enjoyment it brings to users will definitely be different from other models. Hot selling seems to be reasonable.
When you think the advantage of Versailles C5 X lies in its appearance and interior and rich configurations that are super general understanding, that is actually a big mistake. To be honest, we only know part of the overall advantages of the Versailles C5 X. Since the launch of Versailles C5 X, Dongfeng Citroen has also launched a "value preservation policy" that is rare in the industry.
In fact, French cars have been under great pressure in recent years, and "not preserving value" has been criticized by consumers. Dongfeng Citroen actively launched the "quality and guaranteed price" endorsed by by brand, allowing consumers to purchase with confidence. This is very rare in the entire industry! And judging from the results, Dongfeng Citroen's bold attempt achieved success and successfully made the Versailles C5 X sell well, successfully making the brand return to the mainstream.
From the official website of Dongfeng Citroen, we can clearly see the value preservation and price preservation of Versailles C5 X, among which the "1-year price preservation" includes the promise of compensation for the price reduction of new cars within one year of its launch.
knows that under normal circumstances, there are almost no cash discounts during the launch stage of new cars, but due to various factors such as popularity and market sales, usually after half a year, some manufacturers and dealers will make certain price reduction discounts to increase sales. However, Dongfeng Citroen has strictly stipulated the insurance price of Versailles C5 X from the brand level. The benefits of strong prices are self-evident. First of all, it can make old users feel at ease about the product's value retention rate. What about new users? In fact, the strong price makes them more at ease. At least they will not place an order and pay the full payment, and the official will directly reduce the price later.This will cause some damage to the brand that cannot be measured by money, and it will easily make users feel uneasy about the brand.
Not only that, in order to strengthen the shortcomings of brand model value retention rate, Dongfeng Citroen has also launched "3-year value retention", ensuring 85% in one year, 75% in two years, and 65% in three years. From the perspective of the brand, we guarantee our car buying life, which is very rare and even non-existent among other brands. We can see from these details that Dongfeng Citroen attaches great importance to Versailles C5 X and new and old users.
Dongfeng Citroen has also launched new services such as door-to-door delivery and door-to-door service for users' test drives, car pickup, maintenance, etc. It is also an area that Chinese auto manufacturers rarely take the initiative to explore, and more of them are traditional dealer-style services. Dongfeng Citroen has created a new service system from top to bottom, with a simple purpose, for users. In addition, Dongfeng Citroen has also launched "7-day return and exchange", "after-sales door-to-door pick-up and delivery", "multi-to-one exclusive service", etc., as well as "product co-creation", "customer growth fund", etc., which has brought into the relationship between brands and users.
Since the launch of Versailles C5 X, Dongfeng Citroen's sales performance has increased significantly based on the original growth rate. On October 17, the official announcement of Shenlong Auto that as of October 16, the cumulative sales of Shenlong Auto this year have exceeded 100,000 units, exceeding the whole year of 2021, achieving year-on-year growth of for 23 consecutive months, which can be said to have finally bottomed out and rebounded. Among them, according to statistics from the China Passenger Car Association, the delivery volume of Versailles C5 X under the Dongfeng Citroen brand reached 6,077 vehicles in September, and the cumulative delivery volume from January to September reached 33,080 vehicles.
From a series of service combination punches and sales performance, we can see that the changes in Dongfeng Citroen are very obvious, and market feedback is also real. Versailles C5 X has stirred up the B-class car market with its own strength and greatly changed the inherent impression of the Dongfeng Citroen brand in the minds of consumers. We can also see that as a veteran joint venture brand, Dongfeng Citroen not only has the tenacious fighting spirit, but also the courage to succeed if a hero cuts his arm.
is written at the end:
Versailles C5 X's hot sales undoubtedly allowed Dongfeng Citroen to gain a firm foothold in the increasingly fierce competition in the increasingly fierce passenger car market of China. Not only that, the hot sales of Versailles C5 X are also the most prominent sign of the bottoming out of the Dongfeng Citroen brand. In September just past, Dongfeng Citroen celebrated the launch of Versailles C5 X. This first birthday is not only an affirmation of the revival and development of the Versailles C5 X in the past year, but also an outlook for the continued development of the brand in the future.
In terms of brand marketing, Dongfeng Citroen has also begun to carry out drastic reforms and began to transform into a customer-centric service-oriented enterprise . It is these bold and innovative services and the system behind them that allow Dongfeng Citroen to compete in the passenger car market in the context of the new era with a new attitude, which has enhanced consumers' confidence in the Versailles C5 X, enhanced their confidence in the Dongfeng Citroen brand, and further changed the inherent impression of French car brands at all levels of society. It can be said that the emergence of Versailles C5 X has made Chinese auto consumers re-emerge and favor about French cars. Dongfeng Citroen also proved that it can still mess up the situation in the Chinese automobile market and gain a foothold in the new era. (Text Che Vision Technology Li Liang)
