Before the rise of independent car companies, the price of models in the domestic automobile market is usually relatively high, and a Santana can be sold for more than 100,000 yuan. With the continuous development of independent brands and the continuous progress of the domestic automobile industry, the price of models in the automobile market has gradually declined, and many compact SUVs are priced at less than 100,000 yuan. For example, the new car of BAIC Rubik's Cube, the starting price is 99,900 yuan, giving more young people the hope of owning the "first car in life". Of course, some people may say: The pricing of this car is down-to-earth. Is it because the product strength of this car has shrunk? In fact, the answer is no. As for the specific reasons, let’s analyze the product strength performance of BAIC Rubik’s Cube together.
Many people think that down-to-earth models will ignore the appearance design, but in the environment of gradually becoming younger in the automotive market, the appearance design of many low-priced models is also relatively refined. BAIC Rubik's Cube also pays attention to the appearance design. The first impression on the front face is closer to that of a pure electric vehicle, because the front face has more covers and dot matrix borderless grilles often make people visually ignore that this car actually has a grille. The lines on the sides are not particularly sharp, and hidden door handles and two-color painting are added. A flat-designed light strip can be seen at the tail, and black trim is added in the middle of the light strip to form an effect similar to the through-through.
Inside the cockpit, BAIC Rubik's Cube focuses on the creation of a sense of technology, and a 14.6-inch multimedia large screen can be seen on the center console. The screen is equipped with the Hongmeng system from Huawei , and the chip used to support this system computing is the automotive-grade Kirin 990A chip created by Huawei. This chip adopts the most advanced process and parameter design of automotive-grade chips, an 8-core 7nm flagship CPU, a 16-core 4K graphics processing GPU, and a dual D110+ single D100 large-core NPU. The computing power of the Kirin 990A chip reaches 3.5 TOPs. Among the 100,000-level fuel vehicles, this computing power can be said to be a rare competitor in the same level. With the support of this chip, the interior screen of BAIC Rubik's Cube is smooth and free of lag. Moreover, this system combines driving scenarios to set the UI level, which is highly logical, and the learning difficulty is not very high, making it simple and easy to get started.
Currently, the Hongmeng system can also enable BAIC Rubik's Cube to achieve deep interconnection between mobile phones and cars. For example, Gaode Map can be interconnected between mobile phones and cars. After getting on the car, the content on the mobile phone will be automatically converted to the car screen to display. It is also understood that this system will support the interconnection of more applications in the future. At the same time, more than 40 in-car applications have been adapted to Huawei Hongmeng system . In addition to Gaode Map, there are also Bilibili , Himalaya and other APPs. More than 100 applications will be launched in the in-car application mall in the future.
In addition to the large central control screen, BAIC Rubik's Cube also added the same AR-HUD technology as Mercedes-Benz S-Class , which can project various information of the vehicle and driving assistance information on the front windshield. For example, after turning on the navigation, the navigation information will be displayed on the front windshield, and arrows will be used to indicate when turning. In this way, it is not easy to read/report the navigation information incorrectly during driving, and the navigation display is more intuitive and is also helpful for travel safety.
Let’s look at the three major parts of the vehicle. BAIC Rubik’s Cube is equipped with 1.5T+7DCT power, among which the 1.5T engine won the "China Heart" top ten engine evaluation in 2021, with a maximum power of 188 horsepower and maximum torque of 305 Nm, which can make BAIC Rubik’s Cube exceed 100 in 7.8 seconds. The DCT 380 transmission has won the title of the world-class top ten transmissions of Longpan Cup, with a maximum input torque of 380 Nm and a maximum output torque of 5400 Nm and a millisecond-level shifting experience. The
suspension uses front McPherson + rear multi-link four-wheel suspension. Among domestic SUVs at a price of 100,000 yuan, such suspension performance is also the mainstream level. In actual car use, four-wheel independent suspension usually has better handling and shock filtering than non-independent suspension models. It can be seen from this that BAIC Rubik's Cube has good software and hardware strength, and may be considered "ceiling" among 100,000-level SUVs.In addition, BAIC Rubik's Cube has also launched a number of preferential policies such as lifelong free basic traffic and lifelong warranty for the first owner, which can bring users a better car experience.
